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SmartMetrics
What it is
SmartMetrics provides Instagram account and hashtag analytics for brands and agencies through web access and an API. Account reports visualize more than 30 metrics across accounts, posts, and stories, including follower demographics, geography, engagement, reach, and impressions. Hashtag tracking supplies daily post updates, performance measures, sentiment, top posts, and related hashtags. The mentions feature monitors Instagram brand mentions in real time and supports replies from one place. Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. The documented API uses key-based authentication over HTTPS. SmartMetrics says account analytics use the official Facebook API and require authorization through Facebook. Paid plans start at $9 a month for up to three profiles, with hashtags counting toward profile limits on listed plans. A 14-day trial requires no credit card; afterward, the account is put on hold unless the user subscribes. There is no free plan, and historical data is listed as none.
For and against
For
- More than 30 account metrics
- Real-time mention monitoring
- PDF, CSV, and image exports
- White-label agency reports
- 14-day trial without card
Against
- No free plan
- Supports one social network
- Competitor metrics have stated limits
- Historical data is listed as none
The verdict
SmartMetrics focuses on Instagram analytics, hashtag monitoring, mentions, and agency reporting. Review profile limits and competitor-data restrictions before selecting a paid plan.
Who it suits
SmartMetrics suits brands and agencies tracking Instagram accounts, hashtags, mentions, and scheduled reporting. Its API and exports also support reporting workflows.
Plans and prices
3 profiles
up to 3 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export
Read 7 Oct 2026 · smartmetrics.co
7 profiles
up to 7 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export
Read 7 Oct 2026 · smartmetrics.co
15 profiles
up to 15 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export
Read 7 Oct 2026 · smartmetrics.co
19 profiles
up to 19 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
33 profiles
up to 33 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
43 profiles
up to 43 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
65 profiles
up to 65 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
87 profiles
up to 87 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
109 profiles
up to 109 profiles · hashtags: every 2K posts count as 1 profile
Read 7 Oct 2026 · smartmetrics.co
On the record
- Account metrics
- It reports more than 30 visualized account, post, and story metrics, including follower demographics, geography, engagement, reach, and impressions.smartmetrics.co · read 7 Oct 2026
- Agency tools
- Agency features include scheduled reporting, white-label reports, shared online reports, and goals and smart alerts.smartmetrics.co · read 7 Oct 2026
- API
- The documented API uses key-based authentication over HTTPS and exposes endpoints for tracked accounts and analytics.smartmetrics.co · read 7 Oct 2026
- Competitor limits
- For competitor accounts, follower gender, privacy, geography, reach, and gained or lost followers metrics are unavailable.smartmetrics.co · read 7 Oct 2026
- Data privacy
- The privacy policy says SmartMetrics does not sell or share user data, while noting limited disclosures may occur for legal process, fraud prevention, or security.smartmetrics.co · read 7 Oct 2026
- Exports and sharing
- Reports can be exported as PDF or CSV, charts as images, and shared through a secret link.smartmetrics.co · read 7 Oct 2026
- Hashtag analytics
- Hashtag tracking includes daily post updates, performance measures, sentiment rate, top posts, and related hashtags.smartmetrics.co · read 7 Oct 2026
- Integrations
- For account analytics, SmartMetrics says it uses the official Facebook API and requires authorizing its service through Facebook.smartmetrics.co · read 7 Oct 2026
- Mentions
- The mentions feature tracks Instagram brand mentions in real time and supports responding to them from one place.smartmetrics.co · read 7 Oct 2026
- Product
- SmartMetrics provides Instagram account and hashtag analytics for brands and agencies.smartmetrics.co · read 7 Oct 2026
- Security
- The privacy policy says services use SSL, backups are encrypted and kept on dedicated servers inaccessible from the internet, and account access requires password verification.smartmetrics.co · read 7 Oct 2026
- Support and custom plans
- The pricing page says customers can contact SmartMetrics for custom plans above its listed account counts.smartmetrics.co · read 7 Oct 2026
- Trial and cancellation
- The site offers a 14-day free trial without requiring a credit card; after it ends, the account is put on hold unless the user subscribes.smartmetrics.co · read 7 Oct 2026
