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Shogun
Company directories list Walnut, California, United States as headquarters, while LinkedIn describes the workforce as remote in the United States.
What it is
Shogun is a web-based ecommerce platform for building, testing, and personalizing storefront experiences. Its visual Page Builder creates landing pages, product detail pages, and other storefront content. A/B Testing compares pages, layouts, products, and prices, while Personalization targets content by audience segment, behavior, or campaign. Shogun includes a built-in CMS, advanced ecommerce support, a free plan, and a free trial. Listed Page Builder options include Draft Mode with zero published pages, Build and Grow with 25 each, and Advanced with unlimited published pages. Published prices include Build at $31 a year when billed yearly or $39 a month, and Grow at $159 a year when billed yearly or $199 a month. The editor cannot edit checkout, cart, BigCommerce homepage, blog feed, coming-soon, or 404 pages. Listed integrations include Klaviyo, Heap, Mixpanel, Picreel, Segment, Loox, and Judge.me.
For and against
For
- Visual builder creates storefront experiences
- Supports page, product, and price testing
- Targets content to audience segments
- Includes a free plan and trial
- Offers listed ecommerce integrations
Against
- Editor excludes checkout and cart pages
- Build and Grow allow 25 published pages
- Some listed plans have prices on request
The verdict
Shogun combines visual storefront creation with testing and audience targeting tools. Its page caps and excluded page types should be checked against the areas your ecommerce team needs to edit.
Who it suits
It suits ecommerce teams managing campaigns, product launches, merchandising, and storefront content. Browser-based work and the built-in CMS support teams building and optimizing store pages.
Plans and prices
Draft Mode
0 published pages · draft pages only · advanced visual builder · all templates
Read 21 Oct 2026 · getshogun.com
Build
25 published pages · page analytics · templates · reusable sections
Read 21 Oct 2026 · getshogun.com
Grow
unlimited published pages · content scheduling · global content sections · 10,000 monthly tracked users monthly or 120,000 annually
Read 21 Oct 2026 · getshogun.com
Advanced
unlimited published pages · cross-store content syncing · custom CMS collections · custom code elements
Read 21 Oct 2026 · getshogun.com
Build (Page Builder, yearly)
25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually
Read 10 Oct 2026 · getshogun.com
Pro (A/B Testing, monthly)
3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial
Read 10 Oct 2026 · getshogun.com
Build (Page Builder, monthly)
25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually
Read 10 Oct 2026 · getshogun.com
Pro (A/B Testing, yearly)
3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial
Read 10 Oct 2026 · getshogun.com
Advanced (A/B Testing, monthly)
5 active tests · Product details testing · Advanced analytics and goals · Audiences
Read 10 Oct 2026 · getshogun.com
On the record
- A/B testing
- Shogun supports experiments across pages, layouts, products and prices with conversion and revenue measurement.getshogun.com · read 21 Oct 2026
- Analytics
- Page Analytics reports sessions, add-to-cart actions, purchases, conversion rate, clickthrough rate, device traffic and referrers.getshogun.com · read 21 Oct 2026
- Audience
- Shogun describes Page Builder as designed for ecommerce teams managing campaigns, product launches, merchandising, and storefront content.getshogun.com · read 10 Oct 2026
- Company founding
- Crunchbase records Shogun as founded on February 27, 2015 by Damien Kan, Finbarr Taylor and Nick Raushenbush.crunchbase.com · read 21 Oct 2026
- Company identity
- The company site footer identifies the business as Shogun Labs, Inc.getshogun.com · read 10 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Shogun Labs, Inc.crunchbase.com · read 21 Oct 2026
- Company size
- LinkedIn lists Shogun in the 51–200 employee range and displays about 240 employees.linkedin.com · read 21 Oct 2026
- Custom-code support limit
- Shogun states that support does not cover custom-coded elements or newly written custom code.getshogun.com · read 21 Oct 2026
- Custom HTML
- The HTML element embeds third-party code, CSS and JavaScript, but Liquid templates are not supported there.getshogun.com · read 21 Oct 2026
- Developer extensibility
- Custom elements support HTML or Liquid templates, CSS, JavaScript, variables and CMS collection data.getshogun.com · read 21 Oct 2026
- Documentation
- The help center is organized into getting started, element tutorials, FAQs, platform FAQs, advanced developer topics, personalization, account and troubleshooting sections.getshogun.com · read 21 Oct 2026
- Earlier funding
- A 2018 release reported a $2.1 million seed round from Initialized Capital, Y Combinator and others.globenewswire.com · read 21 Oct 2026
- Funding
- A 2020 company announcement reported a $35 million Series B led by Accel with Initialized Capital, VMG Partners and Y Combinator participating.prnewswire.com · read 21 Oct 2026
- Global snippet limitation
- Nested global snippets are unsupported and unsaved edits can be lost when clicking outside the snippet editor.getshogun.com · read 21 Oct 2026
- Hydrogen API
- The Advanced plan offers Shopify Hydrogen v2 compatibility and an API endpoint for retrieving Shogun content.getshogun.com · read 21 Oct 2026
- Image optimization
- Product-page image resolution can be selected to balance visual quality and loading speed.getshogun.com · read 21 Oct 2026
- Integrations
- The Shopify listing names Checkout, Adobe Typekit, Google Analytics, Instagram, Klaviyo, Yotpo and YouTube as compatible services.apps.shopify.com · read 21 Oct 2026
- Klaviyo
- Shogun custom form submissions can be sent directly to a selected Klaviyo list.getshogun.com · read 10 Oct 2026
