SellApp
What it is
SellApp is a platform for selling digital goods and access, including software, memberships, videos, templates, and paid communities. Its no-code storefront builder includes templates and premade sections, and it describes AI-assisted store creation and personalization. Sellers can accept PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies. Following payment, the platform can deliver downloads, license keys, memberships, or community access automatically. Sellers can set recurring charges at chosen intervals and offer percentage or value discounts, pay-what-you-want pricing, and bulk discounts. Community integrations can grant configurable roles after purchase and remove access after a dispute or subscription loss. Developer tools include an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks. SellApp says payments go directly to a seller’s linked payment method and that it does not hold funds or perform payouts. The free Standard plan has unlimited resources and products, a custom domain, and any payment method, with fees calculated per sale and billed the following month. Advanced costs $199.99 a month and lists 0% platform fees.
For and against
For
- Free Standard plan includes unlimited products.
- Custom domain is included on Standard.
- Automatic delivery covers downloads and license keys.
- Recurring payments are supported.
- Advanced lists 0% platform fees.
Against
- Standard fees are calculated per sale.
- Advanced costs $199.99 a month.
- Paid work relies on a linked payment method.
The verdict
SellApp combines a digital-product storefront with payment, fulfillment, and developer tools. Review the Standard per-sale fees against Advanced’s monthly price when choosing a plan.
Who it suits
SellApp suits sellers of digital products who want a storefront with automatic fulfillment and recurring payment options. Its API and community tools may also suit sellers connecting products to other workflows.
Plans and prices
Standard
Unlimited resources & products · custom domain · any payment method · store builder
Read 2 Oct 2026 · sell.app
Advanced
All features on the Standard plan · 0% platform fees
Read 2 Oct 2026 · sell.app
On the record
- AI builder
- SellApp describes AI-assisted store creation for building and personalizing storefronts without code.sell.app · read 2 Oct 2026
- Community integrations
- SellApp can add customers to a community and grant configurable roles after purchase, with automatic removal after disputes or subscription loss.sell.app · read 2 Oct 2026
- Company
- The privacy policy identifies the company as Toffee, Inc., a Delaware C-Corp.sell.app · read 2 Oct 2026
- Company history
- SellApp’s About page says it raised an oversubscribed crowdfunding round in early 2021 with more than 450 investors.sell.app · read 2 Oct 2026
- Developer tools
- SellApp provides an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks.sell.app · read 2 Oct 2026
- Fraud protection
- The pricing page describes AI-based fraud filters, a proxy checker, and blacklist rules for customers, IP addresses, or countries.sell.app · read 2 Oct 2026
- Fulfillment
- After payment, SellApp can automatically deliver downloads, license keys, memberships, and community access.sell.app · read 2 Oct 2026
- Marketing
- The pricing page lists percentage or value discounts, pay-what-you-want pricing, and bulk discounts.sell.app · read 2 Oct 2026
- Payments
- Listed payment options include PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies.sell.app · read 2 Oct 2026
- Payouts
- SellApp says customer payments go instantly to the seller’s linked payment method and that it does not hold funds or perform payouts.sell.app · read 2 Oct 2026
- Privacy
- The privacy policy says SellApp does not store credit card information except as necessary to complete transactions or meet related obligations.sell.app · read 2 Oct 2026
- Product
- SellApp is a platform for selling digital products such as software, memberships, videos, templates, and paid community access.sell.app · read 2 Oct 2026
- Storefront
- Its no-code store builder includes templates, premade sections, and a connected selling flow.sell.app · read 2 Oct 2026
- Subscriptions
- Sellers can charge recurring payments at an interval they choose.sell.app · read 2 Oct 2026
- Support and documentation
- SellApp links to platform documentation, developer documentation, and an official Discord community.sell.app · read 2 Oct 2026
