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Royal Mail AdMailer
185 Farringdon Road, London, EC1A 1AA, United Kingdom
What it is
Royal Mail AdMailer is a web service for businesses creating and sending direct-mail campaigns. Users can find audiences by age, location, and income, either using those criteria alone or combining them with their own customer database. Campaigns can be letters, postcards, leaflets, flyers, or brochures. Businesses may choose online designs, use templates, add logos or text, or upload their own artwork. Royal Mail says it prints, dispatches, and delivers the campaign, with mail potentially reaching doormats within three days. Campaign creation is free, and payment is due only when an order is placed; there is no minimum order and no subscription. The service is aimed at businesses seeking new customers, whether or not they already have a list. Royal Mail describes its data hygiene and targeting services as GDPR-compliant. Phone support is listed at 03457 950 950, Monday to Friday, 8am–6pm. AdMailer is available on the web.
For and against
For
- Create campaigns without paying until ordering
- No minimum order or subscription
- Target by age, location, and income
- Supports letters, postcards, flyers, and brochures
- Royal Mail handles printing and delivery
Against
- Delivery timing is stated as potentially within three days
- Web service only
The verdict
AdMailer provides campaign creation, audience selection, print fulfilment, and delivery in one web workflow. Businesses can prepare campaigns free, then pay when they order.
Who it suits
It suits businesses planning direct-mail campaigns that need audience targeting, design options, printing, and delivery. It can be used with or without an existing customer database.
Plans and prices
Pay as you order
Create a campaign for free · no minimum order · no subscription
Read 7 Oct 2026 · royalmail.com
On the record
- Audience
- Royal Mail describes AdMailer as a tool for businesses that want to reach new customers, with or without an existing customer list.royalmail.com · read 7 Oct 2026
- Audience targeting
- Users can find customers by age, location and income, and combine targeting with their own database.royalmail.com · read 7 Oct 2026
- Campaign creation
- The page says users can build a direct mail campaign in minutes.royalmail.com · read 7 Oct 2026
- Campaign formats
- Users can create letters, postcards, flyers, and brochures using templates or their own uploaded designs.royalmail.com · read 7 Oct 2026
- Data services
- Royal Mail describes its data hygiene and targeting services as fully GDPR-compliant.royalmail.com · read 7 Oct 2026
- Delivery timing
- The page says campaigns can land on doormats within 3 days.royalmail.com · read 7 Oct 2026
- Design tools
- Users can choose online designs, use templates, add company logos or text, or upload their own design.royalmail.com · read 7 Oct 2026
- Formats
- The page lists letters, postcards, leaflets, flyers and brochures as campaign formats.royalmail.com · read 7 Oct 2026
- Fulfilment
- Royal Mail says it prints, dispatches, and delivers campaigns, which can arrive within three days.royalmail.com · read 7 Oct 2026
- Integrations
- The page says AdMailer can use customers’ existing lists, but does not name any software integrations.royalmail.com · read 7 Oct 2026
- Intended users
- The page presents AdMailer as a way for businesses to find new customers and create direct mail campaigns.royalmail.com · read 7 Oct 2026
- Maker history
- Royal Mail says it has operated across Britain since 1516.careers.royalmailgroup.com · read 7 Oct 2026
- Order terms
- The page states there is no minimum order and no subscription.royalmail.com · read 7 Oct 2026
- Pricing model
- Users can create a campaign for free and pay nothing until ordering; the page says there is no minimum order or subscription.royalmail.com · read 7 Oct 2026
- Purpose
- AdMailer lets businesses find customers, create direct mail campaigns, and send them through Royal Mail.royalmail.com · read 7 Oct 2026
- Security and trust
- The page describes delivery as using Royal Mail’s trusted network but does not state security or compliance certifications.royalmail.com · read 7 Oct 2026
- Support
- The AdMailer page links to a video introduction and a free direct mail report; it does not specify dedicated product support.royalmail.com · read 7 Oct 2026
- Targeting
- Users can target customers by age, location, and income, and combine targeting with their own database.royalmail.com · read 7 Oct 2026
