Rebrandly

Rebrandly creates, shares and tracks branded links using custom domains and custom endings. It automatically generates a QR code for each branded link; users can adjust its color, while adding an image or logo is available on some plans. Analytics report clicks and audience details such as location, device, browser, language and referral source. Conversion Tracking connects link clicks to purchases, signups or downloads, and is available on Professional, Growth and Enterprise plans. Other listed capabilities include bulk link creation, geo targeting and API access. The integrations marketplace includes Zapier, Make, Bird, Pipedream and Zoho Flow, while the developer tools listing includes MCP and more than 50 app integrations. The Trust Center lists CCPA, GDPR, HIPAA and SOC 2 and provides security documentation. Rebrandly is available for Android, iOS, macOS, web, Windows, API and extension. The Free plan costs nothing and includes 10 links and 10 QR codes per month, one custom domain, and unlimited clicks and scans; its QR codes have a watermark. Essentials is $11 a month billed monthly, with annual pricing shown as $8/mo. The company is based in Dublin, Ireland, and says its customers range from startups to global brands and teams across industries.

Rebrandly combines branded links with QR codes and audience analytics, while conversion tracking is reserved for higher plans. Review the monthly link and QR-code allowance if considering its free tier.

Rebrandly may suit individuals or teams that want branded links, QR codes and click analytics. Its plans and listed tools also address developers and teams seeking integrations or conversion tracking.

Rebrandly is a branded-link and QR-code platform for marketers, publishers, and teams managing campaigns across multiple channels. It suits organizations that need custom domains, audience-level click reporting, and room to increase link volume. The key buying decision is whether your monthly creation quota and need for conversion tracking justify moving beyond the free and entry plans.

Overview

Rebrandly turns long URLs into short links using a branded domain and a custom back-half, then adds reporting and campaign controls around those links. Analytics cover clicks plus audience attributes including location, device, browser, language, and referral source. That makes the service more useful for campaign decisions than a shortener that reports only a total click count.

Every branded link can produce a QR code. Users can change its color, while some plans permit an image or logo, so printed material and digital campaigns can share a recognizable treatment. Bulk link creation and geo targeting are practical advantages for teams handling many destinations or location-specific audiences.

Key features

Branded links and reporting

Custom domains and editable endings support consistent branding and clearer campaign naming. The important constraint is link creation, not traffic: the free tier allows 10 links per month, while Essentials allows 250. Clicks and QR scans remain unlimited on Free, so occasional users can keep active links running after reaching the creation cap.

QR codes and conversions

QR generation is built into the link workflow, with color controls and, on eligible plans, logo or image support. Free QR codes carry a watermark, which can be unsuitable for polished customer-facing materials. Conversion Tracking connects clicks to purchases, signups, or downloads, but starts only with Professional and continues on Growth and Enterprise.

Integrations, developer tools, and security

The integrations marketplace includes Zapier, Make, Bird, Pipedream, and Zoho Flow. API access, MCP, and more than 50 app integrations are listed as developer tools, giving technical teams ways to incorporate link operations into existing workflows. Rebrandly's Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 compliance information. An AI chatbot and Help Center span the plans, while email support is included on paid tiers.

Pricing

Rebrandly uses a freemium model and offers a free trial. The Free plan costs nothing and includes 10 links and 10 QR codes per month, one custom domain, unlimited clicks and QR scans, and QR codes with a watermark. It fits personal projects or light testing, but the creation allowance is quickly restrictive for recurring campaigns.

Essentials costs $11 a month when billed monthly, or $8/mo with annual pricing. It raises both quotas to 250 per month, supports two custom domains, and permits 10 destination edits per month. This is the sensible step for a small marketing operation that needs branded output without conversion attribution.

Professional is $32 a month billed monthly, or $22/mo annually. Its 1,500-link and 1,500-QR-code quotas, three custom domains, and 50 destination edits suit active campaign teams, and it is the first plan with Conversion Tracking.

Growth costs $99 a month billed monthly, or $69/mo annually. It provides 3,500 links and QR codes monthly, 10 custom domains, 150 destination edits, and five workspaces and teammates. Choose it when several brands or teams need shared capacity rather than simply more individual links.

Enterprise has custom pricing, with custom link and QR-code volumes, domains, workspaces, and teammates. It is intended for organizations whose requirements exceed fixed quotas.

Platforms

Rebrandly is offered on Android, iOS, macOS, Windows, and the web, with an API and browser extension. That combination covers browser-based administration, mobile work, desktop workflows, and programmatic link creation.

Who it's for

Startups, agencies, publishers, and larger brands can use Rebrandly when branded domains and audience reporting matter. Essentials fits a small operation; Professional is better for teams measuring downstream actions; Growth is aimed at multi-team use. It is less suitable for someone who needs only a handful of one-off short links or wants conversion tracking at no cost.

Pros and cons

• Pro: Branded domains, custom endings, bulk creation, and geo targeting support organized campaigns.
• Pro: Audience reporting includes location, device, browser, language, and referral source rather than clicks alone.
• Pro: QR generation, customization, APIs, and workflow integrations connect offline and automated campaigns.
• Con: Free usage is capped at 10 links and 10 QR codes monthly, and its QR watermark can weaken finished materials.
• Con: Conversion Tracking requires Professional or above, increasing the cost for teams that need purchase or signup attribution.
• Con: Destination-edit and creation quotas remain tiered, so growing campaigns may require an upgrade even when traffic itself is not the problem.

Alternatives

Browse the URL shorteners roundup for a wider comparison. Choose Bitly instead if you prefer a freemium shortener available on Android, iOS, web, browser extension, and API with a free allowance of five links and two QR codes per month. Cuttly is worth considering for a free 30-link monthly allowance, one branded domain, and 30 days of analytics history. Tiny.cc suits buyers seeking a $5 monthly Starter plan with one custom domain, two users, and up to 500 links. Pick Rerout for branded editable links with QR assets, campaigns, and analytics on its free tier. AWSYS.CO is an option when a free plan's 25 links per day and 1,000 tracked clicks per month fit the workload. Choose Shlink if an open-source, MIT-licensed, self-hosted shortener is the priority. Short Menu fits users wanting a free 30-link monthly plan or a $4.16 monthly Lite tier. 302.sh is an alternative with a free workspace member, five new links per month, and 2,000 analytics events monthly.

Verdict

Rebrandly is a strong choice for teams that need branded domains, QR campaigns, audience reporting, and integrations in one service. Its clearest advantages are the breadth of link intelligence and the path from modest to multi-workspace usage. Look elsewhere if your link volume is tiny, a watermark is unacceptable on a free QR code, or conversion tracking must be included below the Professional price.