PostTap
New York City, New York, United States
What it is
PostTap helps creators organize Amazon links and content to support revenue from Amazon Associates. PostTap for Creators lets users discover products, create links and customize shortlinks for Amazon products. When the Amazon app is installed, a link opens its destination there; otherwise, it redirects to the destination on the web. On desktop, PostTap sends visitors directly to Amazon. Its Reports tab shows click data, while the FAQ directs users to Amazon Associates for more in-depth analytics. The FAQ names Instagram, Facebook, YouTube, Pinterest, WhatsApp, Messenger, LinkedIn and TikTok as platforms where links have the greatest social traffic optimization. Users can input any Amazon link created properly with Amazon linking tools. Shortlinks do not expire and can be used for all types of posts. PostTap is cloud-based and requires no installation or technical development to get started. It is available on Android, iOS and the web. The Free plan is listed as free, with no fee to creators at this time; other pricing is on request. PostTap is a product by Button, Inc. Button says it uses firewalls, SSL/TLS encryption and physical access controls to safeguard information.
For and against
For
- Creates and customizes Amazon product shortlinks.
- Links open in the Amazon app when installed.
- Shortlinks do not expire.
- Cloud-based setup needs no installation or technical development.
- Free plan has no fee to creators at this time.
Against
- Reports show click data, while deeper analytics are elsewhere.
- Links must be created properly with Amazon linking tools.
- Other pricing is available only on request.
The verdict
PostTap focuses on Amazon link creation, destination handling and click reporting for creators. Its reporting shows link clicks, while users seeking more in-depth analytics are directed to Amazon Associates.
Who it suits
PostTap may suit creators who share Amazon Associates links across social platforms and want to organize links and see click data. It is also relevant to creators who want shortlinks that do not expire.
Plans and prices
PostTap for Creators
cloud-based · Amazon shortlinks · deep linking · real-time link analytics
Read 15 Oct 2026 · posttap.com
Free
No fee to creators at this time
Read 7 Oct 2026 · posttap.com
On the record
- Amazon link eligibility
- Users can input any Amazon link if it was created properly using Amazon linking tools.intercom.help · read 7 Oct 2026
- Analytics
- The product provides real-time link-performance monitoring and identifies high-performing content.posttap.com · read 15 Oct 2026
- Apple compatibility
- The App Store listing requires iOS 17.2 or later and lists Mac support only for macOS 14.2 or later on Apple silicon.apps.apple.com · read 15 Oct 2026
- Attribution window
- PostTap says its links do not change existing Amazon Associates referral, attribution, or cookie windows.intercom.help · read 15 Oct 2026
- Company founded
- Button was founded in 2014.inc.com · read 15 Oct 2026
- Company headquarters
- Button is listed in New York, New York.inc.com · read 15 Oct 2026
- Company size
- Inc. classifies Button as a medium company with 50–99 employees.inc.com · read 15 Oct 2026
- Conversion claim
- PostTap says advanced deep linking can increase commissions by up to 200%.posttap.com · read 15 Oct 2026
- Data practices
- Button's privacy policy says clients must not send credit-card data, passwords, or other sensitive information through the platform.usebutton.com · read 15 Oct 2026
- Deep linking
- Its routing sends people to the relevant Amazon app page when the app is installed and to the web otherwise.posttap.com · read 15 Oct 2026
- Desktop behavior
- Desktop visitors are detected and redirected directly to Amazon.intercom.help · read 15 Oct 2026
- Developer documentation
- Button's developer portal provides guides, recipes, API reference pages, and a changelog.developer.usebutton.com · read 15 Oct 2026
- Documentation depth
- Publisher integration guidance covers server-side offer retrieval, native app setup, and transaction notifications.developer.usebutton.com · read 15 Oct 2026
- Funding
- Crunchbase says Button has raised more than $64 million in venture capital and has 29 investors, including PSG Equity and Greycroft.crunchbase.com · read 15 Oct 2026
- Google Play availability
- The Android listing identifies Button Inc. as developer, shows 1K+ downloads, and reports data encryption in transit with deletion requests available.play.google.com · read 15 Oct 2026
- Independent employee count
- Built In NYC lists 58 total employees and describes Button as founded in 2014.builtinnyc.com · read 15 Oct 2026
- Installation
- The service is cloud-based and requires no installation or technical development to start.posttap.com · read 15 Oct 2026
- Legal entity
- Crunchbase identifies the legal name as Button, Inc., a private company headquartered in New York.crunchbase.com · read 15 Oct 2026
The review
PostTap is an Amazon Associates link tool for creators who share products across social platforms. It is best for people who want reusable links with app-aware routing, not a standalone analytics suite.
Its focused link handling and free plan make it a practical starting point, but click reporting is the limit: creators who need deeper performance insight will need Amazon Associates.
Overview
PostTap for Creators brings Amazon link creation, organization, product discovery, and revenue-focused tools into a cloud-based service. Creators can use properly created Amazon links, then make customized shortlinks that do not expire and can be reused across post types. Setup requires no installation or technical development, which keeps the service accessible to creators who do not want to build link infrastructure themselves.
Key features
Routing and link management
When the Amazon app is installed, a PostTap link opens the intended destination there; otherwise, it redirects to the web destination. Desktop visitors are sent directly to Amazon. This app-aware behavior suits creators distributing links across mobile and desktop contexts, while permanent shortlinks avoid the need to replace a link after a post or campaign ends.
The FAQ identifies Instagram, Facebook, YouTube, Pinterest, WhatsApp, Messenger, LinkedIn, and TikTok as platforms where PostTap's links have the greatest social traffic optimization. Users can input Amazon links created properly with Amazon linking tools. Link cloaking and conversion tracking are supported, alongside link organization and product discovery.
Reporting, security, and support
The Reports tab shows link-click data, but users seeking more in-depth analytics are directed to Amazon Associates. That makes PostTap suitable for monitoring clicks without a separate reporting workflow, but not for creators who expect detailed performance analysis in the link tool itself.
Button says it uses firewalls, SSL/TLS encryption, and physical access controls to safeguard information. Its privacy policy says clients must not send credit card information, passwords, or other sensitive information through the platform. The help center offers 17 featured FAQ articles and identifies Button, Inc. as the maker.
Pricing
PostTap uses a freemium model. Its Free plan costs nothing, with no fee to creators at this time. That makes it a low-commitment fit for creators who want to organize Amazon links and see click data without a subscription. The published plan information gives no quota or seat limit to weigh against that price.
Pricing on request applies beyond the free offer, so teams or creators evaluating a paid arrangement will need custom pricing. The free plan's stated terms do not identify a renewal charge or trial period.
Platforms
PostTap supports Android, iOS, and web. Its cloud-based setup requires no installation, and desktop browsing is handled by redirecting visitors directly to Amazon.
Who it's for
PostTap is a good fit for Amazon Associates creators who need durable, customizable product shortlinks and want them to route sensibly between the Amazon app and web. It is less suitable for users who need deeper analytics inside their link-management service or who manage links outside the Amazon ecosystem.
Pros and cons
- Pros: Shortlinks do not expire and work across post types, so creators can keep links in circulation without campaign-specific replacements.
- Pros: App, web, and desktop routing accommodate different visitor contexts, while the service is available on Android, iOS, and web.
- Pros: The free plan costs nothing, with no fee to creators at this time.
- Cons: Reporting in PostTap shows clicks; users needing more in-depth analytics must turn to Amazon Associates.
- Cons: Its link eligibility is tied to Amazon links properly created with Amazon linking tools, limiting its usefulness for creators managing other affiliate networks.
- Cons: Paid pricing is custom, so creators cannot compare a published subscription rate before asking for a quote.
Alternatives
For a broader comparison of tools in the category, see Affiliate Link Management Software.
- Split is a free alternative with a Free Edition (Developer) at no cost, but its stated limits include one workspace, two environments, two treatments per flag, and segments limited to 10,000 keys. Choose it when those developer-oriented controls matter more than PostTap's Amazon-specific link routing.
- HitPath is a paid alternative with pricing not published and a demo request required. Choose it if you want to evaluate a paid option through a demo.
- Geniuslink is a paid alternative with a free trial and no free plan; its listed plan is $6 a month, with 1,000 clicks per month and charges for clicks beyond that allowance. Consider it if you want a paid, click-based option with a stated monthly allowance.
- Flyn is a freemium alternative whose free plan includes 25 links per month and unlimited tracked clicks. Consider it if a monthly link quota paired with unlimited click tracking suits your needs better.
- Lasso offers a free plan with one property, single product displays, Amazon images with your API, and a simple link dashboard, plus a Pro plan at $29 a year. Consider it if those product display and dashboard features are a better match.
- LegendLinks offers a self-hosted free Lite plan with unlimited links, 30-day analytics, basic redirects, and categories; its Pro plan is $89 a year. Consider it if self-hosting and a defined analytics window matter more.
- LinkCentral offers a free version and a one-site yearly plan at $49.99 a year, excluding tax, with all premium features. Consider it if a paid one-site option with premium features better fits your setup.
- Tracklume has a free plan at no cost with one workspace, one project, up to 25 links, one bio or gear-list page, and 30-day analytics; its Starter plan is $19 a month. Consider it if those workspace, project, and page limits align with your needs.
Verdict
Choose PostTap if you earn through Amazon Associates and want a free, cloud-based way to create reusable links that route between Amazon's app and web destinations. Its strongest reason to choose it is that focused routing and permanent shortlinks require no technical setup; its clearest reason to look elsewhere is that deeper analytics live outside PostTap.