Lasso
What it is
Lasso is a suite of affiliate marketing tools for WordPress sites, focused on managing monetized links and presenting them as product displays. Its dashboard imports and organizes product and affiliate links, with link health alerts and opportunities to improve monetization. Links can appear as product boxes, buttons, lists, grids, and comparison-style layouts, and Lasso supports both Amazon and non-Amazon affiliate links. The Opportunities feature can flag unlinked product mentions along with links that are missing, broken, outdated, or potentially improvable. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The help center lists guides or compatibility for tools including TranslatePress, WP All Import, WP Recipe Maker, Elementor, GeniusLink, and AI connections. The free plan covers one property, single product displays, Amazon images using the customer's API, and a simple link dashboard. It excludes broken link alerts, analytics, international localization, team support, and API access. Lasso says Amazon product images and details are updated every 24 hours in line with Amazon's terms.
For and against
For
- Manages Amazon and non-Amazon affiliate links
- Offers multiple product display formats
- Flags unlinked mentions and broken or outdated links
- Tracks clicks across sites or YouTube channels
- Free plan supports one property
Against
- Free plan excludes analytics and broken link alerts
- Free plan excludes API access and localization
- Analytics require a paid plan
The verdict
Lasso brings link organization, product displays, and link opportunity checks together for affiliate publishing. The free tier is limited to one property and excludes several monitoring and analytics tools.
Who it suits
Lasso suits WordPress site owners managing Amazon or other affiliate links and presenting products in structured displays. It may also fit publishers who want link opportunity alerts or paid-plan analytics across a site or YouTube channel.
Plans and prices
Free
1 property · single product displays · simple link dashboard · Amazon images/pricing with API
Read 15 Oct 2026 · getlasso.co
Creator
1 property · product displays/tables/grids · no-API Amazon data · basic dashboard
Read 15 Oct 2026 · getlasso.co
Pro
3 properties · synced dashboard · advanced analytics · international localization
Read 15 Oct 2026 · getlasso.co
Studio
5 properties · advanced analytics · localization · team support
Read 15 Oct 2026 · getlasso.co
Enterprise
Unlimited properties · custom features and integrations · dedicated account manager
Read 15 Oct 2026 · getlasso.co
On the record
- Affiliate links
- Lasso says it supports Amazon and non-Amazon affiliate links so users can manage monetized links in one place.support.getlasso.co · read 2 Oct 2026
- Affiliate Plus
- Affiliate Plus uses AI matching and private merchant deals to offer higher commissions on eligible products.getlasso.co · read 15 Oct 2026
- AI extensibility
- Lasso documents ChatGPT, Claude, Cursor and MCP connectivity through a Bearer-key endpoint that is read-only unless changes are confirmed.support.getlasso.co · read 15 Oct 2026
- Amazon automation
- Pasting an Amazon URL can retrieve title, image and price without an API key, with data refreshed every 24 hours.getlasso.co · read 15 Oct 2026
- Amazon compliance
- Lasso states that it refreshes Amazon data daily, supports customizable disclosures and does not cloak Amazon links by default.support.getlasso.co · read 15 Oct 2026
- Amazon marketplace
- The company says its high commission marketplace has over 450,000 products and offers exclusive brand deals on some Amazon products.getlasso.co · read 2 Oct 2026
- Amazon product data
- Lasso says Amazon product images and details are updated every 24 hours in line with Amazon's terms of service.getlasso.co · read 2 Oct 2026
- Analytics
- Analytics track clicks and performance across a site or YouTube channel, and the help page identifies analytics as a paid-plan feature.support.getlasso.co · read 2 Oct 2026
- API access plan
- Lasso's internal API for custom layouts, templates and plugins is restricted to Studio, while Amazon Creators API access is available on paid plans.support.getlasso.co · read 15 Oct 2026
- Cancellation behavior
- After cancellation, existing links remain functional but users can no longer update links or displays while the site stays connected.getlasso.co · read 15 Oct 2026
- Company identity and headquarters
- Crunchbase identifies the company as Lasso Analytics, Inc., headquartered in Hoboken, New Jersey, and privately held.crunchbase.com · read 15 Oct 2026
- Company size
- LinkedIn lists Lasso as privately held with 2–10 employees.linkedin.com · read 15 Oct 2026
- Comparison tables
- Users can build comparison tables from product groups and insert them into content.getlasso.co · read 15 Oct 2026
- Display formats
- The WordPress product-display system provides Single, Button, Image, List, Grid and Gallery styles, each with eight themes.support.getlasso.co · read 15 Oct 2026
- Displays
- Lasso turns links into product boxes, buttons, lists, grids, and comparison style layouts.support.getlasso.co · read 2 Oct 2026
- Documentation and support
- The help center has sections for onboarding, features, analytics, integrations/API, troubleshooting, security, billing and FAQs; support is offered by email and chat.support.getlasso.co · read 15 Oct 2026
- Founded and funding
- Dealroom lists an April 2020 launch and a 2021 TinySeed investment; the company was founded by Andrew and Laura Fiebert.app.dealroom.co · read 15 Oct 2026
- Free tier limit
- The free plan includes one property, single product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken link alerts, analytics, international localization, team support, and API access.getlasso.co · read 2 Oct 2026
