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Normative
Stockholm, Sweden
What it is
Normative is web-based carbon accounting software for companies measuring and working to reduce emissions across Scope 1, 2, and 3. Its calculation engine is a proprietary implementation of GHG Protocol standards, with traceable calculations, and its emissions database contains 349,000 scientific emission factors. Data tools include uploads, AI-powered matching, and automatic data quality checks. Reporting supports SECR and CSRD, and an audit export includes calculation inputs and sources. Premium includes value chain engagement; supplier surveys and connected supplier calculations support supplier work. A separate Product Carbon Footprint tool addresses product-level emissions. Security features include user permissions, multi-factor authentication, event history, and SAML single sign-on. Normative says its carbon accounting engine was independently evaluated by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol. Each account includes a named GHG Protocol-certified Climate Strategy Advisor, with in-app and email support listed. Essential includes data and calculation tools, AI validation, reporting, dashboards, and support; Premium adds enhanced data management, value chain engagement, reduction planning, and additional support services. Pricing is on request. Normative was founded in 2014 and is headquartered in Stockholm, Sweden.
For and against
For
- Covers Scope 1, 2, and 3 emissions.
- Database contains 349,000 scientific emission factors.
- Reporting supports SECR and CSRD.
- Accounts include a named Climate Strategy Advisor.
Against
- Pricing is on request.
- Value chain engagement is included in Premium.
- Product footprints use a separate tool.
The verdict
Normative pairs emissions accounting and reporting with data tools, supplier engagement options, and advisor support.
Who it suits
Normative is presented for companies across sectors including finance, manufacturing, retail, hospitality, technology, and consultancies. It suits organizations seeking Scope 1–3 accounting, reporting, and support with reduction planning.
Plans and prices
Essential
Data and calculation tools with AI validation · carbon reporting and compliance · dashboards and visualizations · support and guidance
Read 5 Oct 2026 · normative.io
Premium
Everything in Essential · enhanced data management · value chain engagement · strategic reduction planning
Read 5 Oct 2026 · normative.io
On the record
- Automation
- The platform offers AI-powered data matching, data upload, and automatic data quality checks.normative.io · read 5 Oct 2026
- Emission factors
- The pricing page says the emissions database contains 349,000 scientific emission factors.normative.io · read 5 Oct 2026
- Emissions coverage
- The platform calculates, reports, and supports reduction of Scope 1, 2, and 3 emissions.normative.io · read 5 Oct 2026
- Independent evaluation
- Normative says its carbon accounting engine was independently evaluated by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol.normative.io · read 5 Oct 2026
- Integrations and partnerships
- Normative says it partners with Klimato to integrate food-specific emissions data into its carbon accounting platform.normative.io · read 5 Oct 2026
- Intended users
- The site presents Normative for companies across sectors including finance, manufacturing, retail, hospitality, technology, and consultancies.normative.io · read 5 Oct 2026
- Methodology
- Normative describes its calculation engine as a proprietary implementation of the GHG Protocol Corporate Standard and Corporate Value Chain (Scope 3) Standards, with traceable calculations.normative.io · read 5 Oct 2026
- Product footprints
- Normative offers a Product Carbon Footprint tool for calculating product-level emissions.normative.io · read 5 Oct 2026
- Purpose
- Normative provides carbon accounting software and tailored advice to help companies measure and reduce their carbon footprints.normative.io · read 5 Oct 2026
- Reporting
- The reporting suite supports SECR and CSRD, and the platform also offers a general audit export with calculation inputs and sources.normative.io · read 5 Oct 2026
- Security
- The platform lists user permissions, multi-factor authentication, event history, and SAML single sign-on.normative.io · read 5 Oct 2026
- Supplier engagement
- The Premium package includes value chain engagement, and the platform offers supplier surveys and connected supplier calculations.normative.io · read 5 Oct 2026
- Support
- Normative says every account includes a named GHG Protocol-certified Climate Strategy Advisor, and its pricing page lists in-app and email support.normative.io · read 5 Oct 2026
