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NewStore
Boston, Massachusetts, United States
What it is
NewStore is a mobile-first omnichannel retail platform that brings point of sale, order management, clienteling, inventory, and native shopping apps together. Its store workflows include selling anywhere in a store, endless aisle, ship-from-store, buy online pickup in store, and curbside fulfillment. POS is the core product; inventory, clienteling, order management, store fulfillment, and payments are listed as add-on modules. Its order management system is described as a central source for order-related information, including inventory and customer information. Retailers can connect existing systems through an API-first cloud design, REST and GraphQL APIs, and webhooks. NewStore lists more than 100 integration partners across ERP, ecommerce, warehouse management, logistics, payments, tax, business intelligence, and customer service. It can integrate with ecommerce systems that offer an API and has a productized Salesforce Commerce Cloud integration. The company lists SOC 2 Type II, PCI DSS Level 1, and GDPR readiness, and describes AWS hosting, encryption, redundancy, and 24×7 monitoring. Pricing is on request, and prospective customers are directed to book a demo.
For and against
For
- Supports ship-from-store and curbside fulfillment.
- Lists more than 100 integration partners.
- Provides REST and GraphQL APIs and webhooks.
- Payments support Tap to Pay on iPhone.
Against
- Pricing is available on request.
- Several modules are listed as add-ons.
- The site is in maintenance mode.
The verdict
NewStore brings store selling and fulfillment workflows into a platform designed to connect with existing retail systems. Prospective customers will need to request a demo and clarify which add-on modules fit their needs.
Who it suits
NewStore is aimed at retail brands seeking to connect store operations and omnichannel workflows. Its multi-location, inventory, customer-profile, and API capabilities may suit retailers with complex systems to connect.
On the record
- APIs
- NewStore provides REST APIs, a GraphQL API, and webhooks for interacting with and extending the platform.docs.newstore.com · read 4 Oct 2026
- Availability and rollout
- The site states 99.99% platform uptime, a three-week timeline to the first store live, and a 90-day full platform rollout.newstore.com · read 4 Oct 2026
- Cloud platform
- NewStore Omnichannel Cloud uses a microservices architecture and an API-first approach to connect with existing technology infrastructure.newstore.com · read 4 Oct 2026
- Company
- NewStore’s company story says it was founded in 2015; its contact page lists its Boston address as 77 Sleeper St, Boston, MA 02210.newstore.com · read 4 Oct 2026
- Customization
- NewStore says retailers can configure business processes in Omnichannel Manager and build extensions to tailor the Associate App.newstore.com · read 4 Oct 2026
- Ecommerce compatibility
- NewStore says it can integrate with any ecommerce system that offers an API and has a productized integration for Salesforce Commerce Cloud.docs.newstore.com · read 4 Oct 2026
- Fiscalization
- NewStore documents fiscalization support in countries including Austria, France and Monaco, Germany, India, Ireland, Italy, Norway, Poland, Portugal, Puerto Rico, Spain, and Sweden.docs.newstore.com · read 4 Oct 2026
- Infrastructure
- The company describes its platform as running on AWS with automated scaling, availability-zone redundancy, and 24×7 monitoring, testing, and support.newstore.com · read 4 Oct 2026
- Integrations
- NewStore says its cloud platform can integrate with PIM, ecommerce platforms, ERP, shipping providers, and third-party logistics providers.docs.newstore.com · read 4 Oct 2026
- Modules
- The site lists POS as the core product, with inventory, clienteling, order management, store fulfillment, and payments as add-on modules.newstore.com · read 4 Oct 2026
- Order management
- NewStore’s OMS is described as the single source of truth for order-related information, including inventory and customer information.docs.newstore.com · read 4 Oct 2026
- Payments
- NewStore Payments supports buy online pickup in store, buy online return in store, Tap to Pay on iPhone, mobile wallets, split payments, and remote payment links.newstore.com · read 4 Oct 2026
- POS
- Its mobile POS connects to an omnichannel order management system to support service across channels.docs.newstore.com · read 4 Oct 2026
- Pricing and sales
- The site directs prospective customers to request a demo and does not state a price on the product pages reviewed.newstore.com · read 4 Oct 2026
- Product
- NewStore describes its product as a mobile-first omnichannel retail platform combining POS, order management, clienteling, inventory, and native shopping apps.docs.newstore.com · read 4 Oct 2026
- Purpose
- NewStore combines point of sale, fulfillment, inventory, and customer engagement in one retail platform.newstore.com · read 4 Oct 2026
- Retail workflows
- The platform supports selling anywhere in a store, endless aisle, ship-from-store, buy online pickup in store, and curbside fulfillment.newstore.com · read 4 Oct 2026
- Security
- NewStore says it encrypts persisted and transmitted data, follows PCI best practices for payment data, and handles personal and sensitive data in accordance with GDPR.newstore.com · read 4 Oct 2026
