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On the recordRead 9 Oct 202621 facts
Naimi Digital Product Passport
On the record
- Anti-counterfeiting
- The site describes cryptographic QR serialisation and NTAG 424 DNA chips for luxury products, with automatic flags for geographically anomalous duplicate scans.naimi.it · read 9 Oct 2026
- Audience
- Naimi says it is designed for fashion, luxury and manufacturing supply chains.naimi.it · read 9 Oct 2026
- Company
- The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy.naimi.it · read 9 Oct 2026
- Compliance
- Naimi says its passports cover 16 data categories and provide real-time completeness scores and automatic SCIP and DoC exports.naimi.it · read 9 Oct 2026
- Compliance features
- Naimi describes 16 DPP data categories, product completeness scoring, and automatic SCIP and DoC exports.naimi.it · read 9 Oct 2026
- Consumer access
- The passport opens as a product page in under 200 milliseconds without requiring an app or login.naimi.it · read 9 Oct 2026
- Customer and recall tools
- Buyers can register ownership by scanning, and brands can notify owners associated with an affected item or lot for recalls.naimi.it · read 9 Oct 2026
- Dashboard
- The manager dashboard shows DPP completeness, missing mandatory fields, scan activity and geographic anomaly flags.naimi.it · read 9 Oct 2026
- Intended customers
- The maker says the platform is designed for fashion, luxury, and manufacturing supply chains.naimi.it · read 9 Oct 2026
- Interoperability
- The QR provides structured data for customs, marketplaces and ERP systems using GS1 Digital Link, EPCIS 2.0 events and W3C verifiable credentials.naimi.it · read 9 Oct 2026
- Lifecycle tracking
- The platform tracks product events including first sale, resale, recall and end of life.naimi.it · read 9 Oct 2026
- Notable access detail
- The site describes the consumer passport as requiring no app or login.naimi.it · read 9 Oct 2026
- Onboarding
- Naimi describes a 90-day onboarding sequence covering data assessment, a platform pilot, and catalogue rollout.naimi.it · read 9 Oct 2026
- Ownership and lifecycle
- Buyers can register ownership by scanning, while the product lifecycle covers first sale, resale, recalls, and end of life.naimi.it · read 9 Oct 2026
- Passport information
- The consumer page can present product composition, care, carbon footprint, hardware, and packaging information.naimi.it · read 9 Oct 2026
- Product
- Naimi provides physical products with verified Digital Product Passports intended to support EU regulatory compliance and connect products to their owners.naimi.it · read 9 Oct 2026
- Product identity
- Each item receives a cryptographically unique QR code or NFC chip, and scans are checked in real time for cloned codes, replayed tags, and impossible locations.naimi.it · read 9 Oct 2026
- Recalls and analytics
- The manager dashboard supports owner notifications for affected lots or items and displays scan activity with geographic anomaly flags.naimi.it · read 9 Oct 2026
