Myli
What it is
Myli provides live shopping technology and service for direct-to-consumer brands running commerce on their own websites. Its embedded channel combines live video, shoppable products, and integrated checkout, allowing customers to watch, engage, and buy without leaving the brand site. Shopify integration is available out of the box. Myli says the embed works with any site and can connect to a custom checkout through an API handshake during onboarding; support for other e-commerce platforms is on the way. Brands keep their checkout, branding, customer data, and customer relationship. Myli says a site can go live within a few days, while a strategy engagement typically leads to a first event within 6–8 weeks. A founder or team member can host with a good phone or laptop. Myli reports live-commerce conversion of 9–30% versus 2–3% on static pages and 40% fewer returns among live shoppers, while noting results vary.
For and against
For
- Embedded live video and checkout
- Shopify integration included
- Brands retain customer data and branding
- Can launch within a few days
- No professional studio required
Against
- Pricing available on request
- Other commerce-platform support is still on the way
- Results vary by category and audience
- Cold-traffic brands may perform worse
The verdict
Myli keeps live shopping within a brand’s existing site while preserving its checkout and customer relationship. The service combines platform technology with setup and strategy support, but pricing requires contacting the company.
Who it suits
It suits DTC brands wanting an owned live-commerce channel, especially those with email, Instagram, or SMS audiences. Shopify users and brands able to host with a phone or laptop can use its embedded approach.
On the record
- Audience fit
- Myli says brands with an owned email, Instagram, or SMS audience significantly outperform brands driving cold traffic.getmyli.com · read 4 Oct 2026
- Audience guidance
- Myli says brands with an owned audience through email, Instagram, or SMS significantly outperform those driving cold traffic.getmyli.com · read 8 Oct 2026
- Brand ownership
- Myli says live shopping runs on the brand’s own website with its checkout, branding, and customer data, and that the brand keeps the customer relationship.getmyli.com · read 8 Oct 2026
- Consultation
- The site offers a 30-minute discovery call to discuss a brand’s setup and goals and assess whether Myli is a fit.getmyli.com · read 8 Oct 2026
- Contact response
- The contact form states that Myli will be in touch within 24 hours after a message is received.getmyli.com · read 8 Oct 2026
- Customer relationship
- Myli says brands keep their checkout, branding, customer data, and customer relationship when using its embedded channel.getmyli.com · read 4 Oct 2026
- Custom sites
- For custom e-commerce stacks, Myli says its embed works with any site and checkout can be connected through an API handshake during onboarding.getmyli.com · read 8 Oct 2026
- Embedded experience
- The embedded experience includes live video, shoppable products, and integrated checkout on the brand’s existing site.getmyli.com · read 4 Oct 2026
- Hosting
- Myli says brands can start with a founder or team member using a phone or laptop, and that a professional host or studio is not required.getmyli.com · read 8 Oct 2026
- Other commerce platforms
- Support for other e-commerce platforms is described as being on the way.getmyli.com · read 4 Oct 2026
- Other platforms
- Support for other e-commerce platforms is described as being on the way.getmyli.com · read 8 Oct 2026
- Performance claims
- Myli states that live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it notes results vary by category, audience size, and price point.getmyli.com · read 8 Oct 2026
- Product
- Myli provides DTC brands technology and hands-on service to run live shopping directly on their websites.getmyli.com · read 8 Oct 2026
- Results claims
- Myli states live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it says results vary by category, audience size, and price point.getmyli.com · read 4 Oct 2026
- Setup time
- Myli says the platform can go live on a brand’s site within a few days; with a strategy engagement, the first event typically happens within 6–8 weeks of kickoff.getmyli.com · read 8 Oct 2026
- Shopify
- Myli integrates with Shopify out of the box.getmyli.com · read 4 Oct 2026
- Shopify integration
- Myli integrates with Shopify out of the box.getmyli.com · read 8 Oct 2026
- Shopping experience
- Its site embed combines live video, shoppable products, and integrated checkout so customers can watch, engage, and buy without leaving the brand’s website.getmyli.com · read 8 Oct 2026
