Yoast SEO
Yoast SEO · Wijchen, The Netherlands · founded 2010
What it is
Yoast SEO is a freemium SEO product from a maker founded in 2010 and headquartered in Wijchen, The Netherlands. Its free plan provides real-time SEO and readability analysis, automatic XML sitemaps, structured data, indexing controls, and REST API access. Listed capabilities also include keyword research and rank tracking. For WooCommerce, Yoast SEO has a stated platform focus, with tools for faceted navigation and product schema. The free Yoast SEO plan costs nothing, billed Free. Yoast SEO Premium costs $118.80 a year, billed ex. VAT, for 1 website or domain. The listed platform is api, alongside the WooCommerce focus. This makes the product relevant to people seeking site optimization tools with sitemap, indexing, structured-data, and API functions, especially in a WooCommerce setting. The free plan covers the core analysis and technical controls, while Premium adds a paid option for one website or domain.
For and against
For
- Free plan includes SEO and readability analysis
- Automatic XML sitemaps are included
- Provides structured data and indexing controls
- Offers keyword research and rank tracking
- Includes REST API access
Against
- Premium costs $118.80 a year
- Premium pricing covers 1 website or domain
- Listed platform is api, with WooCommerce focus
The verdict
Yoast SEO offers a free starting plan with analysis and technical SEO controls, plus a Premium plan for one website or domain. Its WooCommerce-specific navigation and schema tools broaden its listed use for ecommerce sites.
Who it suits
It suits people seeking SEO, readability, sitemap, indexing, structured-data, and API tools. WooCommerce users may also value its faceted-navigation and product-schema tools.
Plans and prices
Yoast SEO
Real-time SEO and readability analysis · Automatic XML sitemaps · Structured data · Indexing controls
Read 20 Sep 2026 · yoast.com
Yoast SEO Premium
1 website/domain · Premium plugin · Local SEO · News SEO
Read 15 Oct 2026 · yoast.com
Yoast SEO Free
Core SEO controls · readability analysis · structured data · XML sitemaps
Read 15 Oct 2026 · wordpress.org
Yoast SEO Google Docs Add-on
1 additional seat; one seat included with Premium or WooCommerce SEO
Read 15 Oct 2026 · yoast.com
Yoast SEO for Shopify
Shopify stores · 14-day free trial
Read 15 Oct 2026 · yoast.com
On the record
- AI features
- Yoast lists AI generation, AI optimization, AI summarization, content planning, bot controls and AI bulk editing across its plans.yoast.com · read 15 Oct 2026
- API access
- Yesyoast.com · read 20 Sep 2026
- Company facts
- LinkedIn lists Yoast as privately held, founded in 2010, headquartered in Wijchen, Gelderland, with 51–200 employees.linkedin.com · read 15 Oct 2026
- Company ownership
- Newfold Digital announced its acquisition of Yoast on August 12, 2021.newfold.com · read 15 Oct 2026
- Content analysis
- The plugin analyzes content in real time and gives SEO and readability recommendations while authors write.yoast.com · read 15 Oct 2026
- Developer APIs
- The developer portal documents REST, Surfaces, Metadata and Schema APIs plus PHP classes and hooks for customization.developer.yoast.com · read 15 Oct 2026
- Documentation depth
- Yoast publishes technical documentation covering analysis, blocks, controls, XML sitemaps, SEO tags, OpenGraph, Schema.org, integrations and HTTP headers.developer.yoast.com · read 15 Oct 2026
- Installation
- The free plugin can be installed through the WordPress dashboard, by uploading a ZIP file or through Yoast's automatic installer.yoast.com · read 15 Oct 2026
- Integrations
- Yoast documents integrations with Elementor, Semrush, Wincher, Easy Digital Downloads, ACF, Algolia, Jetpack, WooCommerce, Site Kit and Mastodon.yoast.com · read 15 Oct 2026
- Internal linking
- Premium provides internal-link suggestions while content is written.yoast.com · read 15 Oct 2026
- Keyword research
- Yesyoast.com · read 20 Sep 2026
- License
- Yoast's WordPress plugins are released under the GPL open-source license; the distribution repository identifies Yoast SEO as GPLv3.yoast.com · read 15 Oct 2026
- Limit: integrations and backend depth
- TrustRadius reviewers identify limited integrations with other CMS platforms and weaker backend SEO functionality as concerns.trustradius.com · read 15 Oct 2026
- Limit: premium paywall
- Capterra reviewers complain that important capabilities are paid-only and that Premium is too expensive for personal blogs.capterra.com · read 15 Oct 2026
- Limit: rigid recommendations
- Capterra reviewers report that some optimization recommendations feel overly rigid.capterra.com · read 15 Oct 2026
- Limit: update and support incidents
- Trustpilot contains complaints about corrupted Shopify settings after updates, difficulty reaching a human and occasional unhelpful replies.trustpilot.com · read 15 Oct 2026
- Praise: ease of use
- G2 reviewers repeatedly praise the intuitive interface, simple setup and user-friendly workflow.g2.com · read 15 Oct 2026
- Praise: support
- Trustpilot review summaries commonly praise Yoast staff as helpful, responsive and knowledgeable.trustpilot.com · read 15 Oct 2026
