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InfoSum Data Clean Room
What it is
InfoSum Data Clean Room helps advertisers, publishers, commerce media businesses, data providers, and media owners compare and analyze datasets without transferring or disclosing the underlying data. Teams can use first-party data to explore audience relationships, translate identity, plan and activate targeting, and measure campaigns. The service describes its processing as decentralized and cloud agnostic, using non-movement technology and differential privacy. Its data handling includes salted and hashed personal identifiers, encryption at rest in decentralized Bunkers, and aggregated query results. Marketers can work with drag-and-drop tools and simple queries, while dataset owners can set, change, or revoke permissions. Data can be held in an InfoSum Bunker or a Beacon deployed in a customer’s cloud or warehouse. Listed destinations include S3, Google Cloud Storage, Snowflake Beacon Table, Google PAIR, Ads Data Manager, Customer Match, and DataX. An API supports data onboarding for accounts with an API key and suitable permissions. Pricing is on request, and platform access must be arranged through InfoSum rather than self-registration.
For and against
For
- Matches datasets without moving underlying data
- Supports audience insights and campaign measurement
- Dataset owners can change or revoke permissions
- Offers Bunker and customer-cloud Beacon deployment
Against
- Pricing is available on request
- No self-registration; access must be arranged through InfoSum
- Cloud Vaults limit imports to 10 unpublished files
- Recordsets have a 30-day retention period
The verdict
InfoSum Data Clean Room combines privacy-focused matching with tools for analysis and activation. Consider it if your organization can arrange platform access and needs to coordinate first-party data across organizations.
Who it suits
It suits organizations that want to analyze audience overlap or coordinate data-driven campaigns without sharing underlying datasets. It is aimed at advertisers, commerce media businesses, data providers, and media owners.
On the record
- Access
- The help center says the platform does not offer self-registration and users must contact InfoSum to add or remove platform users.support.infosum.com · read 4 Oct 2026
- Analytics and activation
- The product supports audience insights, planning, activation, and campaign measurement.infosum.com · read 4 Oct 2026
- API access
- InfoSum documents an API for data onboarding and says customers need an API key and appropriate account settings and permissions.support.infosum.com · read 4 Oct 2026
- Collaboration
- The product supports connecting, matching, analyzing, and activating across multiple datasets.infosum.com · read 4 Oct 2026
- Company
- InfoSum says it was founded in 2015 and has offices in London, New York, and Hamburg.infosum.com · read 4 Oct 2026
- Data handling
- InfoSum says personal identifiers are salted and hashed, encrypted at rest in decentralized Bunkers, and query results are aggregated with differential privacy techniques.infosum.com · read 4 Oct 2026
- Deployment options
- Data can be held in an InfoSum Bunker or a Beacon deployed in the customer’s cloud or warehouse; the help page says functionality is not significantly different.support.infosum.com · read 4 Oct 2026
- Destinations
- Listed connectors and destinations include S3, sFTP, Google Cloud Storage, Snowflake Beacon Table, Google PAIR, Ads Data Manager, Customer Match, and DataX.support.infosum.com · read 4 Oct 2026
- For whom
- InfoSum names advertisers, commerce media businesses, data providers, and media owners as audiences for the product.infosum.com · read 4 Oct 2026
- Import limits
- The import guide states Cloud Vaults have a limit of 10, unpublished files and recordsets have a 30-day retention period, and supported file types are CSV and Parquet.support.infosum.com · read 4 Oct 2026
- Integrations
- Listed activation destinations include Amazon S3, Google Cloud Storage, Snowflake Beacon Table, Google PAIR, and Customer Match.support.infosum.com · read 4 Oct 2026
- Permissions
- Dataset owners can define data permissions and change or revoke them at any time.support.infosum.com · read 4 Oct 2026
- Pricing
- The product page directs prospective customers to get in touch and does not state a price.infosum.com · read 4 Oct 2026
- Privacy
- The product uses patented non-movement technology and differential privacy techniques to operationalize first-party data without copying or sharing it.infosum.com · read 4 Oct 2026
- Privacy technology
- The product uses patented non-movement technology and differential privacy techniques to protect first-party data.infosum.com · read 4 Oct 2026
- Processing
- InfoSum describes its processing as cloud agnostic and decentralized, avoiding centralized data lakes or warehouses.infosum.com · read 4 Oct 2026
- Purpose
- The Data Clean Room matches and analyzes unlimited datasets without sharing or moving data.infosum.com · read 4 Oct 2026
- Security
- InfoSum says its security features are backed by independent audits and regular penetration tests.infosum.com · read 4 Oct 2026
