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Impossible
Hamburg, Germany
What it is
Impossible is a cloud rendering platform for personalized video campaigns. It generates a recipient-specific video when someone presses play, so unwatched links do not trigger a render. Its browser editor builds templates from layers connected to data fields and can import After Effects compositions and other personalized-video template formats. Templates can vary text, images, video, sound, voice, scenes, and story flow for each recipient. Output is MP4 or HLS; the site says these play on devices and clients without installation. The optional FX Player supports clickable calls to action and choices, while analytics report views, completion, and click-through rate down to the scene. Named integrations include Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign, and email service providers; documentation also lists HubSpot, Marketo, n8n, Zapier, and Mailchimp. The platform lists API and LLM integration options. Its Basic plan is $50/month for the first 1,000 minutes each month. Rendering is metered with a 10-second minimum per render, and unused monthly volume does not carry over.
For and against
For
- Renders recipient-specific video when someone presses play.
- Templates can vary multiple media and story elements.
- Optional player supports clickable calls to action and choices.
- Analytics report engagement down to the scene.
- On-premises deployment is available.
Against
- Each render has a 10-second minimum.
- Unused monthly volume does not carry over.
- CDN bandwidth is listed at $0.25/GB.
- Basic plan costs $50/month.
The verdict
Impossible pairs data-driven video templates with on-demand rendering, integrations, and scene-level engagement reporting. Its metered billing and non-carryover monthly volume make usage terms important to review.
Who it suits
Impossible may suit teams creating recipient-specific video campaigns that draw on data fields and connect with campaign or email tools. Its analytics and optional interactive player may suit campaigns that use choices or calls to action.
Plans and prices
Your cloud
customer cloud or on-premises deployment
Read 15 Oct 2026 · impossible.io
At volume
cloud deployment · volume pricing
Read 15 Oct 2026 · impossible.io
Scaling
metered by second · 10-second minimum per render
Read 15 Oct 2026 · impossible.io
Start
first 1,000 rendered minutes free each month · platform access included
Read 15 Oct 2026 · impossible.io
Your cloud or on-premises
Run in your own cloud or on-premises
Read 2 Oct 2026 · impossible.io
At-volume cloud usage
Rate scales with campaign volume
Read 2 Oct 2026 · impossible.io
Scaling usage
Marginal rate per monthly volume band
Read 2 Oct 2026 · impossible.io
Basic plan
First 1,000 minutes every month · 10-second minimum per render · volume does not carry over
Read 2 Oct 2026 · impossible.io
On the record
- AI-agent extensibility
- An FX Express MCP server lets Claude or other agents author, compile and publish templates through a documented MCP endpoint.impossible.io · read 15 Oct 2026
- AI and API
- Claude and ChatGPT can connect over MCP, and the platform lists a Template API and LLM integration for building templates.impossible.io · read 2 Oct 2026
- Analytics
- Realtime analytics report views, completion and click-through rate down to individual scenes.impossible.io · read 15 Oct 2026
- API modes
- The API supports synchronous and asynchronous rendering, progress polling, multi-format movies and direct v1 render URLs.impossible.io · read 15 Oct 2026
- Browser editor
- The editor runs in a browser and includes a timeline, keyframes and layers without requiring installation.impossible.io · read 15 Oct 2026
- Charts and tables
- Charts, tables and data-driven animations can animate numeric values from supplied data.impossible.io · read 15 Oct 2026
- Cloud regions
- Standard rendering regions are Virginia, Oregon, Dublin, Frankfurt and Sydney, with multi-region publishing available.impossible.io · read 15 Oct 2026
- Company founders
- Crunchbase lists Kwame Ferreira and Lily Cole as founders and Kwame Ferreira as founder and CEO.crunchbase.com · read 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as I AM POSSIBLE Limited and operating status as active.crunchbase.com · read 15 Oct 2026
- Company profile
- LinkedIn describes Impossible as a privately held design-services company founded in 2010, headquartered in Lisbon and sized at 51–200 employees.uk.linkedin.com · read 15 Oct 2026
- Company profile: B Corporation
- LinkedIn states that Impossible has been a certified B Corporation since 2016.uk.linkedin.com · read 15 Oct 2026
- Company profile: locations
- LinkedIn lists locations in Lisbon, London and Menlo Park, California.uk.linkedin.com · read 15 Oct 2026
- Company size and HQ
- Crunchbase lists Impossible as private, headquartered in London, with 11–50 employees.crunchbase.com · read 15 Oct 2026
- Conditional stories
- Conditional story flows allow different viewers to receive different scene sequences.impossible.io · read 15 Oct 2026
- CRM integration
- Salesforce can provide audience data through a data-extension sync or one API call, and other ESPs use a merge-field URL workflow.impossible.io · read 15 Oct 2026
- Developer documentation
- The docs include quickstart, rendering, credentials, SDK, SDL scripting, batch rendering, Render API, Project API and SDL reference sections.impossible.io · read 15 Oct 2026
- Dynamic content
- Templates can personalize text, images, video, sound, voice, scenes, and story flows for each recipient.impossible.io · read 2 Oct 2026
- Dynamic data
- Templates can bind text, images, video, sound and voice to per-recipient data fields.impossible.io · read 15 Oct 2026
