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Facebook Shops
Menlo Park, California, United States
What it is
Facebook Shops lets eligible businesses create one online store that customers can find on Facebook and Instagram. People can discover businesses and shop for products through the Facebook app. Sellers can choose layouts to present individual products or collections, and preview collections while designing them. Meta says Shops may be created automatically for new sellers. Commerce Manager provides insights for measuring results, while customers can message businesses from Shops through Messenger, WhatsApp or Instagram Direct. Businesses can also feature Shop products in Facebook Live Shopping videos and sell during the video. Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce. Checkout availability varies by market; Meta described it as expanding to eligible US sellers at the time of its announcement. Facebook Shops is available on Android, iOS and the web, and is free. Meta says its advertising business model allows its services to be free.
For and against
For
- One store is accessible on Facebook and Instagram.
- Collection previews are available during design.
- Commerce Manager includes performance insights.
- Customers can message sellers through three services.
- Free and available on web, Android and iOS.
Against
- Shops are available to eligible businesses.
- Checkout availability varies by market.
- Instagram checkout requires a listed integration.
The verdict
Facebook Shops brings product discovery, store presentation and customer messaging into Facebook and Instagram. Businesses should check market availability and checkout requirements before relying on Instagram checkout.
Who it suits
It suits eligible businesses that want a store discoverable on Facebook and Instagram, with product layouts, customer messaging and Commerce Manager insights. Checkout availability depends on the market and required integrations.
Plans and prices
Facebook Shops
Available to eligible businesses · Checkout availability varies by market
Read 1 Oct 2026 · about.fb.com
On the record
- Analytics
- Shops includes insights for measuring results in Commerce Manager.about.fb.com · read 1 Oct 2026
- Audience
- Meta describes Shops as available to eligible businesses, from entrepreneurs to the largest brands.about.fb.com · read 1 Oct 2026
- Business model
- Meta says its advertising business model allows its services to be free.meta.com · read 1 Oct 2026
- Checkout integrations
- Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce.about.fb.com · read 1 Oct 2026
- Checkout limit
- At the time of Meta's announcement, checkout was being expanded to eligible sellers in the United States.about.fb.com · read 1 Oct 2026
- Collection preview
- Businesses can preview collections in real time while designing them.about.fb.com · read 1 Oct 2026
- Discovery
- Facebook Shop is a place in the Facebook app where people can discover businesses and shop for products.about.fb.com · read 1 Oct 2026
- Live shopping
- Facebook Live Shopping lets businesses feature products from their Shop and sell directly from video.about.fb.com · read 1 Oct 2026
- Messaging
- Customers can message businesses through Messenger, WhatsApp or Instagram Direct from Shops.about.fb.com · read 1 Oct 2026
- Notable fee policy
- Meta announced that selling fees for businesses were waived through the end of 2020.about.fb.com · read 1 Oct 2026
- Security principle
- Meta states that it has a responsibility to keep people safe and protect privacy.meta.com · read 1 Oct 2026
- Seller onboarding
- Meta says Shops can automatically be created for new sellers.about.fb.com · read 1 Oct 2026
- Store design
- Shops provides design layouts for featuring single products or groups of products.about.fb.com · read 1 Oct 2026
- Support
- Facebook's selling guidance directs sellers to the Facebook Business Help Center for setting up a shop.facebook.com · read 1 Oct 2026
- What it does
- Facebook Shops lets businesses set up a single online store accessible on Facebook and Instagram.about.fb.com · read 1 Oct 2026
