Heyo

Heyo describes a new AI social messaging product for creators on Instagram and TikTok. It turns comments on those platforms into direct message conversations. Its AI builder turns a described automation idea into a flow users can shape and launch. Ready-to-customize templates cover sending a link, running a giveaway, and sharing a reward; the product also presents instant wins and coupons as engagement options. The new free offering is marked “Coming soon,” and its final features, limits, and pricing are to be confirmed at launch.

The pricing page also describes Heyo plans for contest campaigns, with drag-and-drop design and turnkey contest apps. Listed campaign formats include sweepstakes, photo and video contests, quizzes, and hashtag campaigns. Tools include voting, moderation, winner selection, and analytics. Legacy plans list email marketing integrations with Mailchimp, GetResponse, Infusionsoft, and Mad Mimi. Basic is listed at $25 a month, billed annually, and includes three campaigns, unlimited leads per month, 20,000 page views, up to 50,000 Facebook fans, and three Facebook brand pages. The site identifies Heyo as a Votigo, Inc. company.

The new Heyo focuses on comment-triggered messaging for Instagram and TikTok creators, while the pricing page describes contest-campaign plans. The new free offering is not yet available, and its launch terms remain unconfirmed.

The new Heyo may suit creators looking to turn Instagram or TikTok comments into direct-message flows. Its contest plans may also interest people planning campaigns with entries, voting, and moderation tools.

Heyo is a social messaging automation tool for Instagram and TikTok creators, paired with software for running contest campaigns. It suits creators who want to turn comments into direct messages and businesses that need structured promotions. Its appeal is the focused comment-to-message workflow; the new free beta is still forthcoming, and its final terms have yet to be set.

Overview

The newer Heyo centers on turning Instagram and TikTok comments into direct-message conversations. That gives creators a way to carry public engagement into a private exchange, with giveaways, instant wins, coupons, and rewards available as campaign incentives. Its scope is specific: it is a better fit for comment-led social engagement than for teams looking for a general-purpose messaging service.

Heyo also retains a contest-campaign product. That side supports promotions such as sweepstakes, photo and video contests, quizzes, hashtag campaigns, and refer-a-friend campaigns. These tools broaden its usefulness for campaign work, but the newer creator-focused messaging product and the legacy contest plans serve different jobs.

Key features

Comment-triggered messaging

Instagram and TikTok comments can lead into direct-message conversations, making Heyo relevant to creators who want a clear follow-up path from a public response. The narrow platform focus is an advantage for that workflow, but it will not suit readers whose campaigns center on other social networks.

AI builder and templates

Heyo says its AI builder can turn a described automation idea into a flow that users can shape and launch. Templates for sending a link, running a giveaway, and sharing a reward give users concrete starting points for common creator campaigns. The ability to shape the flow keeps the builder from being a one-click solution, but it gives creators a head start without locking them into a fixed template.

Contest campaigns

The legacy campaign tools cover multiple formats and entry methods, including email opt-ins, social sharing, photo and video submissions, quizzes, and referrals. Voting, moderation, winner selection, and reporting help manage a promotion beyond its initial setup. This makes the legacy product the more relevant part of Heyo for organized contests; its Facebook fan and page-view ceilings mean larger campaigns need to match their expected reach to the plan.

Pricing

The new free Heyo beta is priced as free and is marked “Coming soon.” Its final features, limits, and pricing will be confirmed at launch, so creators cannot yet count on it as an available no-cost option.

The legacy contest plans are billed annually:

Basic is the entry point for a few concurrent campaigns with modest page-view and Facebook limits. Standard raises those ceilings for teams running more promotions, while Premium removes the campaign and fan caps and is aimed at sustained, higher-volume work; its 500,000 page-view limit and 50-page limit still matter. All three include unlimited leads per month, so the main reasons to move up are campaign volume and reach rather than lead quota. A 7-day trial is offered without a credit card, and users can email support at [email protected] anytime.

Platforms

Heyo supports Android, iOS, and web. The new product focuses on Instagram and TikTok, while the legacy contest plans name Facebook, Twitter, and Instagram among their supported social networks.

Who it's for

Heyo is best suited to Instagram and TikTok creators who want comments to open a direct-message exchange, especially when a link, giveaway, or reward is the next step. Businesses running structured contest campaigns may find the legacy plans more useful, particularly if they need varied entry methods, moderation, voting, and winner selection. It is a weaker fit for a buyer who needs settled free-beta terms or whose campaign volume exceeds the plan's stated page-view or brand-page limits.

Pros and cons

• Pro: Comment-triggered messages give Instagram and TikTok creators a focused way to continue public engagement in private.
• Pro: The AI builder and three practical template types offer starting points for common automations and incentives.
• Pro: Legacy plans combine multiple contest formats with entry, moderation, voting, selection, and reporting tools.
• Pro: Each legacy plan includes unlimited monthly leads, and the 7-day trial does not require a credit card.
• Con: The new free beta is not yet available, and its eventual limits and pricing are unsettled.
• Con: Legacy campaign quotas and Facebook reach limits may constrain larger promotions, even on Premium.
• Con: The newer product's focus on Instagram and TikTok leaves creators working on other networks outside its stated scope.

Alternatives

Pick SweepWidget if a free plan with unlimited campaigns matters more than unlimited entries: its free tier allows 10 user entries and includes a hosted landing page, while its paid Pro plan is $29 a month.

Socialman is another free-plan option, with a free trial and features including prize images, 20 languages, winner selection, data access, and CSV exports. Choose Lukky if a free giveaway tool with unlimited entries is the priority: its free plan is limited to one social account, one user, and one winner per draw.

Easypromos starts at $29 a month and offers a trial but no free plan; it may suit buyers who want a paid contest platform with a stated Basic allowance of six apps and up to 5,000 comments. Strutta is a paid alternative with a trial and annual plans that specify entry, follower, page-view, and brand limits, for buyers comparing larger campaign capacities.

Votigo offers paid self-service promotion apps starting at $29 a month, with no setup fees and basic contests or sweepstakes for Facebook pages, microsites, and mobile. Gleam Competitions has a free plan with unlimited campaigns and entries, capped at 10 winners per campaign, one repeat action, and one team member; it is worth comparing when those free entry allowances fit.

PromoSimple offers a free plan capped at 50 entrants and seven days, plus a paid Basic option, for readers comparing a time-limited free contest tier. Browse the Social Media Contest Software list to compare more tools in the category.

Verdict

Choose Heyo if you are an Instagram or TikTok creator who wants comments to trigger a direct-message follow-up, or if your team needs the legacy plans' contest formats and management tools. Its clearest strength is that targeted engagement path, with campaign tools offering a separate reason to consider it. Look elsewhere if you need a usable free plan today or require campaign capacity beyond the published page-view and brand-page limits.