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KickoffLabs
Seattle, USA
What it is
KickoffLabs provides referral programs, giveaways, and product launch campaigns for businesses growing an audience. Campaign options include pre-launch waitlists, milestone rewards, newsletter referrals, lead magnet opt-ins, and giveaway formats with leaderboards or bonus entries. Campaigns can appear as widgets, popups, connected forms, or hosted landing pages on a custom domain. Unique referral links show who referred whom, top influencers, and leads generated by referrals. Other tools include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions, and lead scoring. Integrations include Webflow, Wix, Squarespace, WordPress, Shopify, Mailchimp, Klaviyo, Salesforce, HubSpot CRM, and Zapier, with webhooks and API access for custom integrations. The free plan permits 100 uniques per month for a mini-campaign. Paid plans have monthly lead limits of 500, 2,500, 10,000, or 25,000, and the pricing page says they upgrade automatically if usage exceeds the limit. Hobby starts at $13/mo billed annually or $19/mo month to month. All plans include community and email support; Enterprise adds priority support and a one-to-one setup meeting.
For and against
For
- Campaigns can use a custom domain.
- Referral links show referral sources and leads.
- Includes fraud prevention and winner selection.
- Offers webhooks and API access.
- All plans include community and email support.
Against
- Free plan is limited to 100 uniques monthly.
- Paid plans have monthly lead limits.
- Usage above a limit triggers automatic plan upgrades.
The verdict
KickoffLabs combines campaign publishing, referral tracking, and audience-growth tools, with integrations across site builders, commerce, and CRM services. Check the plan’s lead limit and billing cadence against expected campaign usage.
Who it suits
KickoffLabs suits startups, small businesses, and marketing teams that want to run audience-growth campaigns. It offers campaign formats ranging from waitlists and referrals to giveaways and lead magnets.
Plans and prices
Free
100 unique visitors per month · mini-campaign · no credit card
Read 15 Oct 2026 · kickofflabs.com
Hobby
500 leads/month · unlimited campaigns and total leads · 1 brand and custom domain · autoresponder emails
Read 15 Oct 2026 · kickofflabs.com
Premium
2,500 leads/month · branding-free pages · reward-level emails · A/B testing
Read 15 Oct 2026 · kickofflabs.com
Business
10,000 leads/month · 3 brands, domains and team members · no KickoffLabs branding · optional SMS contests
Read 15 Oct 2026 · kickofflabs.com
Enterprise
25,000 leads/month · 5 brands, domains and team members · SMS included · priority support
Read 15 Oct 2026 · kickofflabs.com
On the record
- A/B testing
- Smart A/B testing is available for campaign pages and is designed to avoid sending all traffic to a worse-performing variation.kickofflabs.com · read 15 Oct 2026
- Analytics
- Built-in reporting covers conversion, actions, referrals and reward progress without requiring external tracking scripts.kickofflabs.com · read 15 Oct 2026
- API
- The current REST API is v2 at api.kickofflabs.com/v2 and supports campaign, lead, tag and outbound-webhook operations.support.kickofflabs.com · read 15 Oct 2026
- API authentication
- Protected API calls require an API key supplied as a parameter or authorization header, and the documentation warns against exposing keys in client-side JavaScript.dev.kickofflabs.com · read 15 Oct 2026
- Audience
- KickoffLabs says its campaigns have been used by startups, small businesses, and marketing teams at large companies.kickofflabs.com · read 3 Oct 2026
- Campaign delivery
- Campaigns can run on hosted landing pages, embedded widgets, popups or an existing form through AnyForm.kickofflabs.com · read 15 Oct 2026
- Campaign publishing
- Campaigns can run as embedded widgets, popups, connected existing forms, or hosted landing pages on a custom domain.kickofflabs.com · read 3 Oct 2026
- Campaign types
- Campaigns include viral giveaways, leaderboard and bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, and lead magnet opt-ins.kickofflabs.com · read 3 Oct 2026
- Company facts
- LinkedIn lists KickoffLabs as a privately held software-development company headquartered in Seattle, founded in 2011, with 2–10 employees.linkedin.com · read 15 Oct 2026
- Company legal name
- The security page identifies the provider as KickoffLabs LLC.kickofflabs.com · read 15 Oct 2026
- Compliance claim
- The pricing page states that KickoffLabs is GDPR compliant and links to its DPA and compliance information.kickofflabs.com · read 15 Oct 2026
- Contest actions
- More than 70 configurable actions can award points or entries for referrals, social activity, visits, purchases, uploads and custom HTML events.kickofflabs.com · read 15 Oct 2026
- Developer extensibility
- Developer documentation covers JavaScript embeds, ContestBox, AnyForm, inbound and outbound webhooks, Campaign API, Leads API and Tags API; no packaged SDK is listed.support.kickofflabs.com · read 15 Oct 2026
- Documentation and support
- The help center provides launch, page, referral, integration and developer guides and directs users to email support.support.kickofflabs.com · read 15 Oct 2026
- Documentation update
- The developer API documentation page shows an update date of March 15, 2023, while the newer support developer section was reviewed September 23, 2026.dev.kickofflabs.com · read 15 Oct 2026
- Features
- Features include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions, and lead scoring.kickofflabs.com · read 3 Oct 2026
- Founders
- The company page names Josh Ledgard and Scott Watermasysk as founders.kickofflabs.com · read 15 Oct 2026
- Fraud controls
- Fraud tooling includes duplicate-IP policies, invisible CAPTCHA, bot rejection, blocklists and manual review of flagged leads.support.kickofflabs.com · read 15 Oct 2026
