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Hawkeye
What it is
Hawkeye is an eye-tracking tool for studying how people experience websites, images, and prototypes. It is software-based and does not require dedicated eye-tracking hardware, although the iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, as well as prototypes made with InVision, Marvel, and Sketch. Results show where a participant looked and for how long through heat maps, screen recordings, and focus-point diagrams. CSV exports include eye position, UI element, and touch data. Hawkeye can combine results across testers and provide statistics for individual interface elements. Participants can be invited by text message using a phone number. Calibration centers the user's head, checks calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 a month, billed monthly.
For and against
For
- Tests websites and images without code changes.
- Supports InVision, Marvel, and Sketch prototypes.
- Aggregates results across testers.
- CSV exports include eye, UI element, and touch data.
Against
- The iPhone and iPad app requires a TrueDepth camera.
- The free plan allows one project and five sessions.
- The Starter Plan costs $39.99 a month.
The verdict
Hawkeye combines gaze visualizations, recordings, and exportable participant data. The free plan is limited to one project and five sessions, and mobile app use requires TrueDepth hardware.
Who it suits
It suits teams studying attention on websites, images, or supported prototypes. It may also fit researchers who need participant-level views and CSV data.
Plans and prices
Free
1 project · 5 sessions
Read 1 Oct 2026 · apps.apple.com
Starter Plan
Read 1 Oct 2026 · apps.apple.com
On the record
- Authentication
- Hawkeye supports sign-in with Slack and Google, and company Slack teammates are automatically added to the same team.new.usehawkeye.com · read 1 Oct 2026
- Calibration
- Its calibration process centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate.new.usehawkeye.com · read 1 Oct 2026
- Data export
- CSV exports include eye position, UI element, and touch data.new.usehawkeye.com · read 1 Oct 2026
- Device requirement
- The iPhone and iPad app requires a TrueDepth camera.apps.apple.com · read 1 Oct 2026
- Hardware model
- The product is software-based and does not require dedicated eye-tracking hardware.new.usehawkeye.com · read 1 Oct 2026
- Heatmap aggregation
- The product aggregates test results across testers and provides detailed statistics for individual UI elements.new.usehawkeye.com · read 1 Oct 2026
- Invitations
- Test participants can be invited by phone number via text message.new.usehawkeye.com · read 1 Oct 2026
- Participant statistics
- The app shows where a participant looked and for how long.apps.apple.com · read 1 Oct 2026
- Prototype integrations
- Hawkeye supports testing prototypes made with InVision, Marvel, and Sketch.new.usehawkeye.com · read 1 Oct 2026
- Purpose
- Hawkeye conducts eye-tracking tests on products to show how users experience them.new.usehawkeye.com · read 1 Oct 2026
- Support
- Users can send feedback, feature requests, and questions through the chat button.new.usehawkeye.com · read 1 Oct 2026
- Test content
- Users can test any website or image without code changes.apps.apple.com · read 1 Oct 2026
- Visualizations
- Results include heat maps, screen recordings, and focus-point diagrams.apps.apple.com · read 1 Oct 2026
