Habitu
Dubai, United Arab Emirates
What it is
Habitu is a guest and merchant intelligence platform for mid-market restaurant brands. It pairs a branded guest app with loyalty rewards, guest segments, a live 0–100 Pulse Score, and ranked recommendations for actions. The guest app is a progressive web app that customers can open in a browser from a link or QR code without installing it. Operators configure it in a no-code studio and can publish changes without an app-store release. Campaign measurement tracks return visits within 14 days and attributes revenue rather than relying on open rates. Email and the in-app inbox are live campaign channels; push and SMS can be composed but do not dispatch, while WhatsApp is preview-only. Ordering works end to end on Square; the Foodics adapter is post-pilot and ordering is waiting on that adapter. Foodics and Square are listed as live integrations, with Toast and Loyverse coming soon. Habitu says it is especially intended for operators with 3–20 locations who lack a direct guest channel. Plans start at $49 a month per location, plus $0.35 per pickup order on Starter; Growth is $199 a month per location, plus $0.20 per pickup order. Enterprise is $499 a month per location with no per-order fee.
For and against
For
- Guest app opens from a link or QR code without installation.
- No-code studio allows changes without app-store releases.
- Measures return visits and attributed revenue over 14 days.
- Square ordering works end to end.
- Supports loyalty rewards and guest segments.
Against
- Push and SMS messages do not dispatch.
- WhatsApp is preview-only.
- Foodics ordering is waiting on its adapter.
- Paid plans charge per pickup order on Starter and Growth.
The verdict
Habitu combines a browser-based guest app, loyalty features, campaign measurement, and restaurant integrations. Check the channel and ordering limits alongside plan charges, particularly if push, SMS, WhatsApp, or Foodics ordering is important.
Who it suits
Habitu is aimed at mid-market restaurant operators, particularly those with 3–20 locations who want a direct guest channel. Its tools may also suit multi-location brands managing loyalty, campaigns, and ordering.
Plans and prices
Starter
1 location · mobile web app · loyalty engine and ordering · in-app and email messaging (unlimited)
Read 7 Oct 2026 · habitu.io
Growth
Up to 10 locations · 4 campaigns / mo · iOS & Google Play apps · VIP tiers and guest intelligence
Read 7 Oct 2026 · habitu.io
Enterprise
Unlimited locations · multi-brand · own domain and desktop web ordering · dedicated onboarding
Read 7 Oct 2026 · habitu.io
On the record
- App builder
- Operators can configure the app in a no-code studio and publish changes without an app-store release.habitu.io · read 7 Oct 2026
- Audience
- Habitu says it is built for mid-market restaurant brands, particularly operators with 3–20 locations who lack a direct guest channel.habitu.io · read 7 Oct 2026
- Branded app
- Its guest app is a progressive web app that opens in a browser from a link or QR code without requiring installation.habitu.io · read 7 Oct 2026
- Campaign measurement
- Habitu measures campaign return visits within a 14-day window and attributes revenue rather than relying on open rates.habitu.io · read 7 Oct 2026
- Company
- The about page names Christian Casper as founder and says he is based in Dubai; the site footer says “Made in Dubai.”habitu.io · read 7 Oct 2026
- Compliance
- Habitu describes SOC 2 Type 2 as inherited via Supabase and Vercel, UAE PDPL as aligned, and GDPR as ready; it says its SOC 2 Type 1 assessment is on the roadmap.habitu.io · read 7 Oct 2026
- Data handling
- Habitu says merchants own their data, can export it, and data is deleted within 90 days after cancellation unless law requires otherwise.habitu.io · read 7 Oct 2026
- Integrations
- The integrations page lists Foodics and Square as live, and Toast and Loyverse as coming soon.habitu.io · read 7 Oct 2026
- Loyalty and intelligence
- Features include loyalty rewards, guest segments, a live 0–100 Pulse Score, and ranked recommendations for actions.habitu.io · read 7 Oct 2026
- Messaging limits
- Email and in-app inbox are live campaign channels; push and SMS can be composed but do not dispatch, and WhatsApp is preview-only.habitu.io · read 7 Oct 2026
- Ordering limit
- The branded-app page says ordering is live end to end on Square, while the Foodics adapter is post-pilot and ordering is waiting on that adapter.habitu.io · read 7 Oct 2026
- Product
- Habitu describes itself as a guest intelligence and merchant intelligence platform for mid-market restaurant brands.habitu.io · read 7 Oct 2026
- Security
- Habitu says traffic is protected with TLS 1.3, data at rest uses AES-256 encryption, and merchant data is isolated with database Row Level Security.habitu.io · read 7 Oct 2026
- Support
- For integration scoping, Habitu asks customers to email [email protected] and says it will respond within one business day.habitu.io · read 7 Oct 2026
