Gluu
Gluu · Copenhagen, Denmark · founded 2011
What it is
Gluu helps organizations map, document, and improve end-to-end processes. It supports AI-assisted process creation, BPMN 2.0 diagrams, and guided mapping, as well as landscape maps, value chains, SIPOC diagrams, customer journey maps, and other diagram types. Work instructions and standard operating procedures can be attached to processes and activities so employees have guidance while doing the work. Plans range from process design and mapping in Core to work instructions and communications in Essential; Advanced adds task and case management, reusable components, and RACI management. Gluu lists connectors for Power Automate, Power Apps, and Power BI, along with SharePoint and Google Drive file integrations. REST API access, webhooks, and Power Platform connectors require the API & Connectors add-on. The platform is hosted on Microsoft Azure in the EU, and Gluu says its information security management system is ISO/IEC 27001 compliant. The maker says it does not transfer data to third-party countries and performs regular penetration testing. Gluu is based in Copenhagen and offers a 30-day trial with unlimited seats and no credit card required to start.
For and against
For
- Supports BPMN 2.0 and multiple other diagram types
- Work instructions and SOPs can accompany processes
- 30-day trial includes unlimited seats and needs no card
- Hosted on Microsoft Azure in the EU
Against
- No free plan is listed
- REST API and webhooks require a paid add-on
- Trial account and data are deleted if not continued
The verdict
Gluu offers process mapping with documentation and, on Advanced, task and case management. Core starts at €2.00 per month billed annually; Essential is €4.00 and Advanced €8.00, each billed annually. The API & Connectors add-on is €1770.00 per year per company.
Who it suits
Gluu is designed for business users across an organization, not only process specialists. It may suit teams that need process maps, work instructions, and role-based access, with optional task and case management.
Plans and prices
Core
Process design · organizational roles · AI process creation · BPMN 2.0
Read 15 Oct 2026 · gluu.biz
Essential
Core features · work instructions and SOPs · communications · SharePoint/Google Drive files
Read 15 Oct 2026 · gluu.biz
Advanced
Essential features · tasks and cases · reusable components · RACI
Read 15 Oct 2026 · gluu.biz
Versioning add-on
Version management · approvals · restore · publishing
Read 15 Oct 2026 · gluu.biz
Business Architecture add-on
Business-context models · value streams · customer journeys · process connection maps
Read 15 Oct 2026 · gluu.biz
Enterprise Customization add-on
Custom fields · user profiles · saved filters · page layouts
Read 15 Oct 2026 · gluu.biz
Localization add-on
AI-assisted translation of selected processes
Read 15 Oct 2026 · gluu.biz
HR Manager add-on
Employee profiles · competencies · multiuser training · confidential cases
Read 15 Oct 2026 · gluu.biz
API & Connectors add-on
REST API · webhooks · Power Automate · Power Apps
Read 15 Oct 2026 · gluu.biz
On the record
- AI capabilities
- Gluu offers AI image-based process creation and an AI assistant that can draft or refine work instructions.gluu.biz · read 15 Oct 2026
- AI integration
- Gluu’s MCP integration lets AI chat tools query its process repository and is described as beta.gluu.biz · read 8 Oct 2026
- API access
- The REST API, webhooks, and Power Platform connectors require the API & Connectors add-on, available with Essential or Advanced.gluu.biz · read 8 Oct 2026
- API authentication
- Account owners or administrators generate HTTPS authorization tokens, with read-only tokens for reads and impersonated tokens for writes.gluu.biz · read 15 Oct 2026
- API limitation
- The API cannot submit form fields; users must complete forms in Gluu, although API clients can complete tasks.gluu.biz · read 15 Oct 2026
- Apple App Store listing
- Gluu Execute is a free iPhone/iPad productivity app requiring iOS 14 or later, and Apple reports too few ratings to display an overview.apps.apple.com · read 15 Oct 2026
- Backups
- Azure continuously backs up customer data approximately every three to five minutes and retains rolling backups for 35 days.gluu.biz · read 15 Oct 2026
- Company facts
- LinkedIn lists Gluu as a privately held software company founded in 2011 with headquarters in Copenhagen and 11–50 employees.linkedin.com · read 15 Oct 2026
- Diagram types
- process maps,BPMN 2.0 diagrams,landscape maps,process houses,value chains,SIPOC diagrams,value stream maps,customer journey maps,swimlane diagramsgluu.biz · read 20 Sep 2026
- Documentation
- The documentation center contains more than 100 self-service articles plus API, integration, mobile and operational guides.gluu.biz · read 15 Oct 2026
- Execution
- The Advanced plan includes task and case management, reusable components, and RACI management.gluu.biz · read 8 Oct 2026
- Google Play listing
- The Gluu mobile app listing shows 100+ downloads, task and instruction access, photo capture and encrypted data in transit; no star rating is displayed.play.google.com · read 15 Oct 2026
- Hosting
- The service runs in Microsoft Azure European data centers in Amsterdam and Dublin, with data kept in the EU.gluu.biz · read 15 Oct 2026
- Hosting and security
- Gluu says its platform is hosted on Microsoft Azure in the EU and its information security management system is ISO/IEC 27001 compliant.gluu.biz · read 8 Oct 2026
- Import/export formats
- CSV exportgluu.biz · read 20 Sep 2026
- Integrations
- Native connections include Microsoft Teams, SharePoint, OneDrive, Power BI, Power Automate, Power Apps, Google Drive and Azure AD.gluu.biz · read 15 Oct 2026
- Intended users
- Gluu says it is designed for business users across an organization, not only process specialists.gluu.biz · read 8 Oct 2026
- Legal entity
- A Danish registry identifies the maker as GLUU ApS, CVR 33886349, established 31 August 2011 in Copenhagen.find-virksomhed.dk · read 15 Oct 2026
