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GiftFly

What it is

GiftFly helps local businesses create, sell, promote, and track digital gift cards. Customers can purchase cards online at any time and receive them by email or text. Merchants can create unlimited designs without a monthly charge, run email promotions, bonus offers, giveaways, and flash campaigns, or set up fundraisers with sales goals and contribution levels. A dashboard shows sales and redemption activity. Businesses can sell cards from their website and Facebook page, and Clover Register integration supports sales and redemption at a Clover terminal. The merchant app can scan and redeem cards, process refunds, and display sales activity; support lists it in the App Store. GiftFly’s support page says the Android merchant app is still in development and suggests dashboard Quick Redeem as an alternative. The plan has no monthly charges, upfront costs, or contracts, and includes 5,000 promotional emails free per month. Online Stripe processing is 2.90% + $0.30 per card transaction; a convenience fee is 3.99% for cards up to $20, with an additional $0.99 for cards over $20. Purchased eGift cards do not expire.

For and against

For

  • Unlimited card designs without a monthly charge
  • Sales and redemption activity appears on a dashboard
  • Cards can be sold on websites and Facebook
  • Clover Register integration supports in-person transactions
  • Purchased eGift cards do not expire

Against

  • Online Stripe processing costs 2.90% + $0.30 per transaction
  • Convenience fees apply to card purchases
  • Android merchant app is still in development

The verdict

GiftFly combines digital card sales with promotional, fundraising, and reporting tools for local businesses. Consider the listed transaction and convenience fees, and note the Android merchant app limitation.

Who it suits

GiftFly suits local businesses that want to sell and manage digital gift cards through online channels. Its fundraising, promotional, and Clover features may also fit merchants using those tools.

Plans and prices

Clover App purchases

Free

No GiftFly payment-processing fee · merchant cannot pass this fee to buyer

Merchant plan

Free

Unlimited card designs · 5,000 promotional emails free · email-address collection · sales kit

Sysco customer offer

Free

Sysco customers only

GiftFly

Free

5,000 promotional emails free per month · online Stripe processing: 2.90% + $0.30 per card transaction · convenience fee: 3.99% for cards up to $20; add $0.99 for cards over $20

Every plan, in full

On the record

Affiliate program
Affiliates are paid monthly and receive 30% commission on fees for each gift card sold.giftfly.com · read 15 Oct 2026
Always-on sales
Gift cards can be purchased online 24 hours a day, seven days a week.giftfly.com · read 15 Oct 2026
Android app limitation
GiftFly’s support page says its Android merchant app was still in development and recommends dashboard Quick Redeem in the meantime.giftfly.com · read 29 Sep 2026
API
The Sysco partner sheet advertises a full API for online integrations.foodie.sysco.com · read 15 Oct 2026
BBB complaint pattern
BBB reports complaints from businesses that cards were redeemed but compensation was not received, and says some businesses stopped honoring the cards.bbb.org · read 15 Oct 2026
BBB consumer review
A BBB reviewer reported a $200 card disappearing from the recipient’s email and difficulty obtaining help or reaching the company.bbb.org · read 15 Oct 2026
BBB rating
BBB rates GiftFly F because it lists two complaints and failure to respond to both.bbb.org · read 15 Oct 2026
Clover integration
GiftFly integrates with Clover Register so cards can be sold and redeemed at a Clover terminal.giftfly.com · read 29 Sep 2026
Company founding
BBB lists the business start date as January 1, 2011 and identifies Cory Perkins as founder and CEO.bbb.org · read 15 Oct 2026
Company headquarters
Crunchbase identifies New Canaan, Connecticut, United States as GiftFly’s headquarters.crunchbase.com · read 15 Oct 2026
Company legal name
GiftFly’s own site identifies the company as GiftFly LLC in its copyright notice.giftfly.com · read 15 Oct 2026
Company size and ownership
Crunchbase lists GiftFly as a private New Canaan, Connecticut company with 1–10 employees.crunchbase.com · read 15 Oct 2026
Custom cards
Merchants can create unlimited gift card designs at no monthly charge.giftfly.com · read 29 Sep 2026
Dashboard
The merchant dashboard provides real-time sales and redemption activity and tools to create, sell, and promote gift cards.giftfly.com · read 29 Sep 2026
Facebook selling
GiftFly can power gift-card sales directly on a merchant’s Facebook presence.giftfly.com · read 15 Oct 2026
Fundraisers
The service supports custom fundraising campaigns with sales goals, contribution levels and campaign tracking.giftfly.com · read 15 Oct 2026
Fundraising
Merchants can create fundraiser campaigns with sales goals, contribution levels, and custom card designs.giftfly.com · read 29 Sep 2026
Gift card expiry
GiftFly says its purchased eGift cards do not expire.giftfly.com · read 29 Sep 2026

The review

Overview

GiftFly is a digital gift card service for local businesses that want to sell cards online and support them with campaigns. It is most compelling for merchants who need both sales and fundraising tools without a monthly subscription.

Its broad set of ways to create and promote cards is balanced by per-transaction charges and a limited Android redemption option.

Key features

Sales and promotion

Customers can buy gift cards at any time and receive them by email or text. Merchants can create unlimited digital designs at no monthly charge and sell through a business website or Facebook page. That gives smaller operators multiple online sales channels without requiring a physical card program.

Email promotions, bonus offers, giveaways and flash campaigns let businesses connect gift cards to specific marketing pushes. The free plan includes 5,000 promotional emails each month, a useful allowance for modest campaigns but a firm ceiling for larger mailing lists.

Fundraising and management

Fundraising campaigns can set sales goals and contribution levels and use custom card designs. This makes GiftFly relevant to businesses and organizations that want gift cards to support a cause-based drive, not just everyday sales. The dashboard combines card creation and promotion with real-time sales and redemption activity, while reporting helps merchants track results.

Cards can be scanned and redeemed, and the merchant app supports refunds and sales activity. Clover Register integration enables sales and redemption at a Clover terminal. Gift cards do not expire, so recipients are not pressed to use them by a deadline.

The Android limitation matters at checkout: GiftFly’s support page says its merchant app is still in development and recommends Quick Redeem through the dashboard instead. Businesses that depend on a dedicated Android redemption app should consider that a meaningful compromise.

Pricing

The GiftFly plan costs free, with no monthly charges, upfront costs or contracts. It includes unlimited card designs and 5,000 promotional emails per month. That makes it a low-commitment starting point for local businesses, but “free” does not mean cost-free when cards sell.

Online Stripe processing costs 2.90% + $0.30 per card transaction. A convenience fee of 3.99% for cards up to $20 applies, with an additional $0.99 for cards over $20. Merchants should account for both charges when setting prices and judging whether the economics work for their typical card values.

Platforms

GiftFly is available on web, iOS and Android, with an important distinction for merchants: the Android merchant app remains in development, and dashboard Quick Redeem is the recommended workaround. Clover Register is supported for point-of-sale selling and redemption. GiftFly supports digital cards, online and in-person sales channels, multiple locations and gift card reporting.

The privacy policy says the site uses cookies, web beacons and similar technologies to collect information about site usage. Support is offered by phone at (800) 322-6201 and email at [email protected].

Who it's for

GiftFly fits local businesses that want online gift card sales plus built-in promotional or fundraising campaigns, particularly those already using Clover Register or selling through a website and Facebook page. It is less suitable for merchants who need a ready-to-use Android redemption app or who cannot absorb transaction and convenience fees.

Pros and cons

  • Pros: No monthly charge, no upfront cost and no contract lower the barrier to launching a card program.
  • Pros: Unlimited card designs, multiple online sales channels, campaigns and fundraising tools support more than basic card checkout.
  • Pros: Real-time sales and redemption activity, reporting and Clover Register integration help connect online sales with in-person operations.
  • Cons: Stripe processing and convenience fees make the actual cost rise with each sale.
  • Cons: The Android merchant app is not ready, leaving dashboard Quick Redeem as the recommended option.
  • Cons: Promotional email is capped at 5,000 per month on the free plan.

Alternatives

Cadeau is worth considering for merchants who want a free plan with unlimited gift cards and designs, a branded embed widget, Apple and Google Wallet passes, and a 3% transaction fee.

Clover Online Ordering may fit businesses focused on takeout, curbside pickup or dine-in ordering, with no setup or subscription fees; delivery fees may apply.

Lunchbox offers free plans for one or two locations, making it an option for operators looking for a broader restaurant platform.

Aldelo Gift Processing may suit businesses already processing payments through Aldelo Pay; software is included with that processing, and rates are customized and quoted by Aldelo.

Hang is another paid alternative for merchants comparing gift card and related business software.

Maitre'D Gift Card is a clearer fit for Maitre’D POS users seeking gift cards and loyalty points as an online-ordering add-on, priced at £29 per month.

Redcat Gift Card Sales is another paid option to consider.

SavoryTab Gift Cards may suit a merchant seeking a mobile POS bundle: its PAX A920 plan is $29 per device per month and includes the terminal, receipt printer and full SavoryTab software suite.

For restaurant operators comparing category options, see Restaurant Gift Card Software.

Verdict

GiftFly is a strong fit for local businesses that want to combine online gift card sales with promotions or fundraising while avoiding a monthly subscription. Its central trade-off is clear: transaction and convenience fees apply, and Android merchants must use dashboard Quick Redeem until the merchant app is ready. Choose it for its campaign breadth and low fixed cost; look elsewhere if Android redemption or simpler transaction economics are essential.

Alternatives to GiftFly

Every alternative, ranked