Fred
Ozzano dell'Emilia, Bologna, Italy
What it is
Fred is a web-based research platform for product and research teams. It combines study planning, human evidence, AI-assisted synthesis, research memory, and reporting in one workflow. Researchers can run surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing. For remote, unmoderated usability studies, Fred estimates participant gaze through a compatible laptop or desktop webcam, without dedicated eye-tracking hardware. Participants receive a separate consent option and webcam calibration before capture. Researchers can replay timestamped gaze points beside the session recording, task, and participant response, with gaze focus and recent gaze trail visualizations. Fred describes webcam gaze as directional evidence rather than laboratory-grade measurement. Eye tracking is included in Team and Enterprise plans, not Startup or Researcher. Fred offers web access and says its infrastructure and customer data are hosted in Europe.
For and against
For
- Combines planning, synthesis, memory, and reporting
- Supports seven listed research methods
- Replay gaze beside recordings and responses
- Separate consent and webcam calibration
- European infrastructure and customer-data hosting
Against
- Webcam gaze is not laboratory-equivalent measurement
- Eye tracking excludes Startup and Researcher plans
- Requires a compatible laptop or desktop webcam
The verdict
Fred brings multiple research activities and webcam-based gaze review into one web workflow. Its gaze feature is directional evidence, and plan availability varies by tier.
Who it suits
Fred suits product teams, research teams, agencies, founders, and leaders seeking evidence before product work proceeds. It is relevant to researchers running remote studies with compatible laptop or desktop webcams.
Plans and prices
Enterprise
Custom workspace limits · 100 GB baseline storage · SSO and advanced security · Multi-team rollout support
Read 9 Oct 2026 · meet-fred.com
Researcher
15 seats · 5 projects · 10 studies per project · 15 methods per study
Read 9 Oct 2026 · meet-fred.com
Startup
5 seats · 1 project · 1 study per project · 5 methods per study
Read 9 Oct 2026 · meet-fred.com
Team
25 seats · 15 projects · 30 studies per project · Unlimited methods per study
Read 9 Oct 2026 · meet-fred.com
On the record
- Calibration and consent
- Fred presents a separate eye-tracking consent option before capture and guides the participant through webcam calibration.meet-fred.com · read 9 Oct 2026
- Certifications
- Fred says it does not publicly claim SOC 2, ISO 27001, or similar certifications unless they are actually held.meet-fred.com · read 9 Oct 2026
- Eye tracking
- Fred estimates participant gaze from a compatible laptop or desktop webcam during unmoderated usability tests, without dedicated eye-tracking hardware.meet-fred.com · read 9 Oct 2026
- Gaze review
- Researchers can replay timestamped gaze points alongside the session recording, task, and participant response.meet-fred.com · read 9 Oct 2026
- Integrations
- Fred's security page links to a sub-processor list covering providers for hosting, security, payments, authentication, analytics, monitoring, support, and integrations.meet-fred.com · read 9 Oct 2026
- Interpretation limit
- Fred describes webcam gaze as directional evidence and says it is not equivalent to measurement from a dedicated laboratory eye tracker.meet-fred.com · read 9 Oct 2026
- Maker and location
- The site identifies the maker as Fred The User Research Shepherd SRL and gives its address as Viale Giovanni XXIII, 40064, Ozzano dell'Emilia, Italy.meet-fred.com · read 9 Oct 2026
- Plan availability
- Webcam eye tracking is included with Team and Enterprise and is not included with Startup or Researcher.meet-fred.com · read 9 Oct 2026
- Product
- Fred connects study planning, human evidence, AI-assisted synthesis, research memory, and stakeholder-ready reporting in one workflow.meet-fred.com · read 9 Oct 2026
- Research methods
- The pricing comparison lists surveys, card sorting, tree testing, preference testing, first-click testing, five-second testing, and usability testing among its research methods.meet-fred.com · read 9 Oct 2026
- Security and hosting
- Fred says its core application infrastructure and customer data are hosted in Europe, with AWS and Supabase/Postgres configured in Frankfurt, Germany.meet-fred.com · read 9 Oct 2026
- Security controls
- Fred says it uses Cloudflare as an external security layer and has an architecture reviewed through the AWS Well-Architected Framework.meet-fred.com · read 9 Oct 2026
- Who it serves
- Fred says it is for product teams, research teams, agencies, founders, and leaders seeking evidence to reduce product risk before work moves forward.meet-fred.com · read 9 Oct 2026
