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Feending
What it is
Feending is alumni management software for universities, business schools, and alumni associations. Its web platform and API bring graduate records, communications, events, networking, and engagement information together. The database includes profiles, segments, and participation indicators, while message audiences can be selected by graduation year, degree, or interest. Event tools manage sign-ups and attendance for reunions and networking; AI recommends relevant alumni connections. The platform also includes membership and fee management, mentoring programs, community spaces, email campaigns, and engagement analytics. Listed integrations include Stripe and Redsys for payments, HubSpot and Salesforce for CRM, Power BI for analytics, WordPress, LinkedIn profile import, and a public API. The API supports workflow automation, profile and user synchronization, automatic registration, and direct community access from a website. Free is listed as free and includes unlimited users, one administrator, a dashboard, database, posts, and chat. The maker offers a tailored demo without commitment and says its team replies in under 24 hours.
For and against
For
- Free plan includes unlimited users.
- Messages can be segmented by graduation year, degree, or interest.
- Includes event sign-ups and attendance tracking.
- AI recommends alumni connections.
- Public API supports synchronization and automation.
Against
- Free plan includes one administrator.
- Data may be transferred or stored outside the EEA.
The verdict
Feending brings alumni records, communications, events, and networking into one platform, with a free tier and broader paid options. Organizations should review plan details and data-transfer terms against their requirements.
Who it suits
It suits universities, business schools, and alumni associations coordinating graduate communications, events, mentoring, and member fees. Organizations can use its API and listed integrations to connect community workflows with other systems.
Plans and prices
Basic
Seller basic plan
Read 15 Oct 2026 · preqin.com
Pro
Seller pro plan
Read 15 Oct 2026 · preqin.com
Custom
Custom plan · 1,000 active users per community
Read 15 Oct 2026 · g2.com
Free
Usuarios ilimitados · 1 administrador · Dashboard · Base de datos
Read 2 Oct 2026 · feending.com
Premium
Todo lo incluido en Pro · Conexiones IA · Eventos Lite
Read 2 Oct 2026 · feending.com
On the record
- AI networking
- AI recommends relevant connections between alumni without requiring manual matching.feending.com · read 15 Oct 2026
- API
- The public API supports workflow automation, user and profile synchronization, automatic user registration and direct community access from a website.feending.com · read 2 Oct 2026
- Backups
- The agreement states that data is backed up hourly, with the last daily copy retained for 30 days.feending.com · read 15 Oct 2026
- Cloud hosting
- The data-processing agreement says Feending hosts code and personal data on Amazon Web Services and Google Cloud Platform.feending.com · read 15 Oct 2026
- Communications
- Users can segment messages by graduating year, degree or interest.feending.com · read 2 Oct 2026
- Company identity
- The legal entity named in Feending's data-processing agreement is Comisionea S.L., registered at Calle Virués 4, Valencia, Spain.feending.com · read 15 Oct 2026
- Company register and launch
- Dealroom lists company number B05496930 and a May 2021 launch date for Feending.app.dealroom.co · read 15 Oct 2026
- Company size and founding
- LinkedIn lists Feending as a privately held Valencia company founded in 2021 with 2–10 employees.es.linkedin.com · read 15 Oct 2026
- Database
- Its alumni database provides profiles, segments and participation indicators, with graduate details kept up to date.feending.com · read 2 Oct 2026
- Data export
- Administrators can export end-user data to Excel, and on termination Feending commits to return data in Excel, SQL or CSV format.feending.com · read 15 Oct 2026
- Data handling
- The data processing agreement says user data may be transferred or stored outside the EEA through suppliers, with legal mechanisms for international transfers.feending.com · read 2 Oct 2026
- Deployment
- Capterra lists web, Android and iPhone/iPad deployment options.capterra.com · read 15 Oct 2026
- Earlier free offer
- A La Vanguardia report dated 17 October 2022 described Feending as free for a basic profile, with premium profiles funding the service.lavanguardia.com · read 15 Oct 2026
- Engagement analytics
- The platform measures participation and identifies engagement or disengagement patterns.feending.com · read 15 Oct 2026
- Event management
- Events support registration, attendance tracking and automated administration.feending.com · read 15 Oct 2026
- Events
- Event management includes sign-ups and attendance tracking for reunions and networking.feending.com · read 2 Oct 2026
- Funding news
- El Referente reported on 11 October 2022 that Feending closed a €200,000 pre-seed round led by Think Bigger Capital and other individual investors.elreferente.es · read 15 Oct 2026
- GDPR processing
- Feending's data-processing agreement identifies Comisionea S.L. as a Spanish data processor operating under GDPR requirements.feending.com · read 15 Oct 2026
