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Contently
Contently · founded 2011
What it is
Contently is an expert-authored content platform and editorial service for managing work from strategy through performance evaluation. It is aimed at enterprise teams, especially regulated organizations such as banks, insurers and healthcare groups. Tools include routed brief intake, story briefs, assignments, production and approval workflows, a text editor, story library and cross-channel capacity calendar. Tone Analyzer and inline brand-governance rules help apply style requirements, while regulatory standards can be included in briefs and drafts. A Managing Editor can source specialists and coordinate workflow. Contently says its network has more than 10,000 creators, including CFAs, MDs, JDs and CPAs. The Content Value Dashboard refreshes daily, is auditable and connects performance with CRM pipeline attribution. Listed integrations include WordPress, Drupal, Adobe Experience Manager, Facebook, Twitter and LinkedIn. The API retrieves completed content but cannot upload or edit content.
For and against
For
- Workflow covers briefs, production and approvals
- Inline rules support brand and regulatory requirements
- Network includes more than 10,000 creators
- Dashboard refreshes daily with CRM attribution
- Supports listed CMS and social integrations
Against
- Pricing is available by request
- API cannot upload or edit content
- Custom integrations require customer development
The verdict
Contently brings planning, editorial controls, creator sourcing and auditable performance reporting into one enterprise platform. Its API and integration limits matter when designing custom publishing workflows.
Who it suits
It is designed for regulated enterprise content teams managing approvals, compliance and multi-channel publishing. Organizations needing custom API changes must provide their own technical development.
Plans and prices
Enterprise content platform
Pricing not stated on the opened pages; pricing page routes to a strategy call
Read 8 Oct 2026 · contently.com
On the record
- Analytics
- The Content Value Dashboard is refreshed daily, is auditable, and supports pipeline attribution synced to a CRM.contently.com · read 8 Oct 2026
- API limitation
- The support documentation says the API can retrieve completed content but cannot upload content or make changes to content in Contently; custom integrations must be built by the customer's technical team.support.contently.com · read 8 Oct 2026
- Brand governance
- The platform says its Tone Analyzer and brand governance rules can enforce style requirements inline as writers work.contently.com · read 8 Oct 2026
- CMS and social platforms
- Its support documentation lists WordPress, Drupal, and Adobe Experience Manager integrations, plus publishing integrations for Facebook, Twitter, and LinkedIn.support.contently.com · read 8 Oct 2026
- CMS integrations
- The support documentation lists WordPress, Drupal, and Adobe Experience Manager integrations for pushing completed content to a CMS.support.contently.com · read 8 Oct 2026
- Company history
- The About page says Contently has operated since 2011.contently.com · read 8 Oct 2026
- Compliance workflow
- Contently says regulatory standards can be embedded in briefing and drafting, with compliance review handled in the workflow.contently.com · read 8 Oct 2026
- Content workflow
- The platform includes story briefs, production and approval workflows, a text editor, a story library, and a content calendar.support.contently.com · read 8 Oct 2026
- Custom integrations
- The API can retrieve completed content, but cannot upload content or make changes to content in Contently; custom integration development is the customer’s responsibility.support.contently.com · read 8 Oct 2026
- Editorial support
- A dedicated Managing Editor can source experts, manage the end-to-end workflow, and maintain editorial guardrails for a program.contently.com · read 8 Oct 2026
- Identity and audit
- The security page lists SSO/SAML support, role-based access control, and immutable timestamped audit logs with seven-year retention.contently.com · read 8 Oct 2026
- Integrations
- Contently states that it has 32+ native integrations across CMS, CRM, marketing automation, social, and analytics.contently.com · read 8 Oct 2026
- Intended customers
- Contently describes its platform as built for regulated enterprises, including banks, insurers, and healthcare organizations.contently.com · read 8 Oct 2026
- Intended users
- Contently describes its platform as built for enterprise content teams, particularly brands in regulated industries.contently.com · read 8 Oct 2026
- Performance reporting
- The Content Value Dashboard is described as auditable, refreshed daily, and connected to CRM pipeline attribution.contently.com · read 8 Oct 2026
- Planning and creation
- Features include a cross-channel capacity calendar, routed brief intake, inline brand voice rules, and e-signed timestamped approvals.contently.com · read 8 Oct 2026
- Product
- Contently provides an expert-authored content platform and editorial workflow for regulated industries.contently.com · read 8 Oct 2026
- Security
- The trust center lists SOC 2 Type II, GDPR DPA availability, CCPA compliance, and HIPAA BAA availability, and says attestation status may change.contently.com · read 8 Oct 2026
