CoachVana

Overview

CoachVana brings workout programming, nutrition tracking, client communication and payment support into one platform for coaches, trainers, gyms and coaching brands. It suits professionals who want to manage both training and nutrition in a single workflow. Its free tier covers three active clients, but growing practices need to account for the paid client bands and the trial’s pause rule.

Key features

Programming and nutrition

The builder combines drag-and-drop blocks, supersets, 13 templates and a coach’s own exercise library, giving trainers flexible ways to assemble programs. Imports from spreadsheets, PDFs, Word documents or photos can ease the move from existing workout and meal-plan materials. Coaches can also import client lists from CSV or Excel and export everything they have built as one file, a useful combination for onboarding and portability.

Clients log food against calorie and macro targets using a database of 404,162 foods. With meal planning, client goals and progress tracking alongside workouts, CoachVana is a stronger fit for coaches who integrate nutrition into training than for someone seeking only a personal food diary.

Client operations and payments

Client management, check-ins and messaging sit alongside the coaching tools, with client mobile apps on Android and iOS and a web platform. Coaches receive payments through their own Stripe account, and CoachVana says it takes no commission, including on marketplace clients. Optional connections include Apple Health, Health Connect, WHOOP, Garmin and Google Calendar; Typeform and Jotform responses can feed leads, applications or check-ins.

CoachVana says data is encrypted in transit and at rest, database access uses row-level security, and progress photos and documents are kept in private storage with short-lived signed links. It says it does not sell user data or use it for advertising; content sent to Anthropic for optional AI features is not used to train its models. The service is for US residents, processes data in the United States, and requires users to be at least 18. Support is by email, and the support page says a real person reads each message.

Pricing

The Free plan costs 0.00 USD per free forever and includes every coaching feature for the first three active clients. That is a meaningful way for a solo coach to run a small roster without paying, but it is a firm ceiling rather than a scaled-down feature set. At the fourth client, a coach can start a 14-day trial without a card on file; if the trial ends without a plan, clients beyond the first three are paused until payment is set up.

The Coach plan is 29.00 USD per month, billed $29/mo, for up to five clients. Each additional five-client band costs $8/mo, with the monthly charge capped at $149/mo per coach at 76 or more active clients. This makes the base plan a natural step up for a small roster, while larger practices should factor the expanding bands into their budget.

Other paid options address specific business needs rather than replace the core plan. The AI action pack is 29.00 USD per month, billed $29 a month, for 100 more AI actions a month. Featured coach placement is 49.00 USD per month, billed $49 a month, for a listing in the marketplace’s first-position featured band. Gym or studio costs 99.00 USD per month, billed $99/mo per location, for trainers, members, classes and a front desk; per-trainer client bands also apply. Company or brand is 99.00 USD per month, billed $99/mo, for a team of coaches under one brand, with per-coach client bands applying. Featured brand placement is 199.00 USD per month, billed $199 a month, for a featured gym or company listing and every coach in it.

For a branded app, White-label app is 199.00 USD per month, billed $199 a month plus $499 setup; the CoachVana team builds and submits the app for review. Custom branded app is 199.00 USD per once, billed $199 once, for the app name, colors and startup screen in the CoachVana phone app. These are distinct options: the former is an app under the business’s brand, while the latter customizes the CoachVana app. Coaches who do not need a marketplace boost, extra AI actions or branding can stay with the free or Coach plan.

Platforms

CoachVana supports Android, iOS and web. That combination serves clients on mobile while coaches can use the browser-based service.

Who it's for

CoachVana is best for independent coaches and trainers who want workouts, nutrition, progress, messaging and payments together, especially if they are moving existing plans into a platform. Its gym, company and branding options also speak to larger operations, though per-trainer or per-coach client bands apply on top of base fees. It is less suitable for a coach who expects more than three free active clients without a paid plan, or for a user under 18 or outside the US.

Pros and cons

• Pros: The free plan includes every coaching feature for three active clients, so a small roster can use the core workflow without a subscription.
• Pros: Program and client imports, plus a single-file export, help with setup and portability.
• Pros: Stripe payments carry 0% CoachVana commission, including marketplace clients.
• Cons: The free tier stops at three active clients; after the trial, additional clients are paused unless a paid plan is set up.
• Cons: Scaling fees add client bands, and gym or company plans carry per-trainer or per-coach charges as well as their base price.
• Cons: The white-label app has a $499 setup charge in addition to its recurring fee.

Alternatives

For a nutrition-first tool rather than a full coaching operation, Cronometer offers a free plan that tracks up to 84 nutrients and compounds, with reports and charts limited to a seven-day window; its Gold plan is 10.99 USD per month.

Practice Better is another freemium coaching option, with a free Sprout tier for three active clients, 100 MB of storage and one practitioner license; choose it if those limits and its practitioner setup better match your needs. Tyzra has a five-client free tier that never expires and a Starter plan at 19.00 GBP per month; it may suit coaches who prioritize a larger free roster.

Well&Co starts its paid Starter plan at 29.00 EUR per month for up to five clients, with a day plan builder, nutrition and activity tracking, in-app messaging and basic analytics. Foodzilla is a paid alternative with a free trial and a Starter plan at 37.00 USD per month, listed with five clients included and a five-to-50-client range.

Evolution Nutrition is a paid option whose Pro plan starts at 59.00 USD per month for 50–500 clients and supports editing and building plans from scratch; it is a better match for a larger client base. Healthie has no free plan, but its Core annual-billing plan is 18.00 USD per month for 10 active clients and includes scheduling, payment processing, charting, telehealth and a client portal.

Nutrium is another paid alternative with a 10-customer monthly limit on its yearly plan, priced at 15.00 USD per year.

Browse the Fitness Nutrition Software category for more options.

Verdict

CoachVana is a strong fit for US-based coaches who want training, nutrition, client operations and Stripe payments under one roof, with room to start free at three active clients. Choose it for that integrated coaching workflow and its no-commission payment model; look elsewhere if the free client ceiling, expanding client-band costs or US-only availability do not fit your practice.