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Centra
Centra · Stockholm, Sweden · founded 2016
What it is
Centra is a hosted, headless commerce platform for fashion and lifestyle brands managing direct-to-consumer and wholesale operations. It supports localized selling across markets, currencies, price lists, languages, and warehouses. A fashion-focused product information management system handles complex product ranges, while order management brings ecommerce and wholesale orders into one control view. Brands can build sites and apps on Centra’s APIs and use a preferred content management system. Campaign tools provide flexible discounts and a rule-based voucher engine. The integration directory covers payments, shipping, logistics, point of sale, marketing, analytics, ERP, and other categories, with examples including Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok, and Fortnox. Centra states a 99.9% uptime guarantee for direct-to-consumer service, including peak sale periods. Its information security system is ISO 27001:2022 certified, and it says it complies with GDPR. Controls include TLS 1.2 or higher in transit, AES-256 or other secure standards at rest, plus MFA and SSO.
For and against
For
- Supports direct-to-consumer and wholesale
- Localized markets, currencies, languages, and warehouses
- Headless APIs support preferred CMS choices
- Fashion product information management included
- 99.9% direct-to-consumer uptime guarantee
Against
- Pricing is available only on request
- Hosted platform requires a vendor relationship
- Feature scope centers on fashion and lifestyle brands
The verdict
Centra combines fashion catalog management, omnichannel operations, APIs, promotions, and integrations in a hosted platform. Prospective customers need to request pricing and assess its fit for their brand operations.
Who it suits
Centra suits fashion and lifestyle brands selling through direct-to-consumer and wholesale channels. It fits teams wanting API-led storefronts, localized commerce, and integrated order operations.
Plans and prices
Centra
Pricing is described as simple; operations, updates, bug fixes, maintenance and support are included · book a demo to discuss the platform
Read 9 Oct 2026 · centra.com
On the record
- Availability
- Centra’s DTC page states a 99.9% uptime guarantee, including peak sale periods.centra.com · read 9 Oct 2026
- Company
- Centra says it was founded in Stockholm in 2016.centra.com · read 9 Oct 2026
- Examples of integrations
- The directory includes Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok and Fortnox.centra.com · read 9 Oct 2026
- Fashion PIM
- Centra includes a product information management system designed for complex fashion and lifestyle products.centra.com · read 9 Oct 2026
- Global commerce
- It supports localized commerce across markets, currencies, price lists, languages and warehouses.centra.com · read 9 Oct 2026
- Headless APIs
- Brands can build sites and apps on Centra’s APIs and use their preferred CMS.centra.com · read 9 Oct 2026
- Hosting model
- hostedcentra.com · read 20 Sep 2026
- Integrations
- The integration directory lists partners and tools for payments, shipping, logistics, point of sale, marketing, analytics, ERP and other categories.centra.com · read 9 Oct 2026
- Order management
- Centra describes its order management system as a control tower for wholesale and ecommerce orders.centra.com · read 9 Oct 2026
- Privacy compliance
- Centra says it complies with GDPR and uses an ISO 27001 compliant information security management system to protect personal data.centra.com · read 9 Oct 2026
- Promotions
- Its campaign tools include flexible discounts and a rule based voucher engine.centra.com · read 9 Oct 2026
- Sales channels
- The platform brings together direct-to-consumer, wholesale, marketplaces and physical retail channels.centra.com · read 9 Oct 2026
- Security certification
- Centra says its information security management system is certified to ISO 27001:2022 by TÜV Nord.centra.com · read 9 Oct 2026
- Security controls
- Centra states that data in transit is encrypted using TLS 1.2 or higher, data at rest uses AES-256 or other secure standards, and access controls include MFA and SSO.centra.com · read 9 Oct 2026
- Support
- Centra says its support team is a phone call away and offers professional services for clients who need one to one help.centra.com · read 9 Oct 2026
- What it does
- Centra is a cloud delivered headless commerce platform for fashion and lifestyle brands’ direct-to-consumer and wholesale operations.centra.com · read 9 Oct 2026
