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Catch+Release
What it is
Catch+Release is a web platform for brands, agencies, creative teams, and production partners to find, organize, and license photos and video from the internet and its Creator Marketplace. Its AI search accepts everyday descriptions and lets users narrow results with filters. Teams can collect material in Projects, collaborate, and start clearance for selected content. Storyboards arrange visuals into scenes with production notes and downloadable rip reels at no cost. Content Genie reads a text brief and returns up to 50 licensable shots per topic, usually in about an hour; it cannot yet analyze images or links in briefs. The Creator Community imports content from Instagram, TikTok, and YouTube, with a Professional account required for Instagram. Licensing terms can reflect usage, duration, geography, and exclusivity, with costs calculated automatically. Free access covers search, projects, and collaboration; content licensing is paid separately. The Partner library royalty-free license starts at $975, paid once.
For and against
For
- AI search accepts natural-language descriptions and filters.
- Free access includes search, projects, and collaboration.
- Storyboards include scene organization and rip-reel downloads.
- Content Genie offers up to 50 shots per topic.
- Licensing costs are calculated based on selected terms.
Against
- Content Genie cannot analyze images or links in briefs.
- Instagram imports require a Professional account.
- The Partner library license starts at $975, paid once.
- Some shot clearance and licensing fees vary.
The verdict
Catch+Release combines content discovery, team organization, and licensing workflows in one web platform. Its free access does not include content licensing, and brief-based search has limits for image and link inputs.
Who it suits
It suits brands and creative teams that need to source and clear online visual content with production partners. Teams wanting to manage projects and storyboards before licensing can use its free access tier.
Plans and prices
Creator Marketplace clearance
Content from Creator Marketplace · clearance only
Read 15 Oct 2026 · catchandrelease.com
Platform access
Unlimited projects · team collaboration · marketplace/open-web search
Read 15 Oct 2026 · catchandrelease.com
Internet or partner clearance
Content sourced outside Creator Marketplace · clearance only
Read 15 Oct 2026 · catchandrelease.com
Topic Project Delivery
Approximately 20 shots per topic
Read 15 Oct 2026 · learn.catchandrelease.com
Partner-library royalty-free license
Royalty-free partner-library content
Read 15 Oct 2026 · catchandrelease.com
Complex Project Delivery
Expert curation service
Read 15 Oct 2026 · learn.catchandrelease.com
Partner library royalty-free license
Starting price; license fees vary by content source
Read 4 Oct 2026 · catchandrelease.com
Shot clearance
Creator Marketplace content: $0 · Content from elsewhere: $250 per shot · One shot can be up to 30 seconds
Read 4 Oct 2026 · catchandrelease.com
Content license
Price depends on usage and terms · Rightsholders · Creator’s valuation
Read 4 Oct 2026 · catchandrelease.com
On the record
- Agency integrations
- Catch+Release says it has master licensing agreements with Dentsu, WPP, Publicis and IPG.webflow.catchandrelease.com · read 15 Oct 2026
- AI search
- Its AI search accepts natural-language queries across TikTok, Instagram, Vimeo and YouTube, with filters and unlimited searches.catchandrelease.com · read 15 Oct 2026
- Clearance timing
- The company says most Creator Community assets can be licensed within 24 hours, depending on the rights and people involved.catchandrelease.com · read 4 Oct 2026
- Clearance workflow
- Users specify media, territory, term and deadline, then track statuses such as Active, At Risk, Ready to License and Cannot License.learn.catchandrelease.com · read 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in San Francisco, California.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Catch+Release as a privately held technology and media company with 51–200 employees.linkedin.com · read 15 Oct 2026
- Content Genie
- Content Genie is an AI beta that analyzes a creative brief and returns up to 50 curated shots per topic in about an hour.catchandrelease.com · read 15 Oct 2026
- Creator marketplace
- Creators can import or upload content, accept or decline each offer, retain ownership and receive payment when a brand licenses their work.catchandrelease.com · read 15 Oct 2026
- Creator uploads
- Creators can upload content or connect social accounts, and uploaded content is reviewed by the moderation team before appearing on their profile.learn.catchandrelease.com · read 4 Oct 2026
- Documentation
- The help center provides separate Storyteller and Creator Marketplace collections with dozens of workflow articles.learn.catchandrelease.com · read 15 Oct 2026
- External API use
- The privacy policy says the platform may have APIs with external websites and that its YouTube connection follows Google API User Data Limited Use rules.catchandrelease.com · read 15 Oct 2026
- Founder
- TechCrunch identifies Analisa Goodin as founder and CEO and says the company began as an image-research firm before becoming a UGC licensing platform.techcrunch.com · read 15 Oct 2026
- Funding
- TechCrunch reported an $8 million Series A extension in August 2023 after a $14 million Series A in 2021.techcrunch.com · read 15 Oct 2026
- Indemnification
- The agency solution says Catch+Release indemnifies agencies against content-licensing risks.webflow.catchandrelease.com · read 15 Oct 2026
- Independent customer rating
- FeaturedCustomers lists Catch+Release at 4.8 out of 5 from 2,212 reference ratings.featuredcustomers.com · read 15 Oct 2026
- Instagram requirement
- The help center says Instagram importing requires a Professional account.learn.catchandrelease.com · read 15 Oct 2026
- Intended users
- Catch+Release describes its customers as brands, agencies, creative teams, and their production partners.catchandrelease.com · read 4 Oct 2026
- Licensing
- The platform offers licensing options based on usage, duration, geography, and exclusivity, with costs calculated automatically.catchandrelease.com · read 4 Oct 2026
