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Brand Context Protocol
What it is
Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visuals, claims, and policies before publication. Brand X-Ray scans a website and public social signals, then reports coherence across visual, verbal, and presence dimensions; scanning does not require signup. Published changes are versioned with changelogs, and teams can return to earlier versions. API keys can be restricted by permissions and brand sections, monitored by usage, and revoked. Through MCP clients, BCP provides tools for retrieving brand context, evaluating and rewriting text, assessing designs, analyzing images, and evaluating documents. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with options to allow, warn, escalate, or block. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review, with early access offered. BCP is a free open standard built by Aryabhatta Labs.
For and against
For
- Free open standard with web and API platforms
- Scans websites without requiring signup
- Published changes include changelogs and rollback
- API keys can be scoped and revoked
- Policy options include allow, warn, escalate, or block
Against
- Canva app is still in review
- Scraped website text is sent to OpenAI for analysis
- Scan results are retained indefinitely
The verdict
BCP provides structured brand rules, content evaluation tools, and policy enforcement options at no cost. Teams should note its stated data practices, including indefinite retention of scan results.
Who it suits
BCP suits teams that need brand rules in a format their tools and AI agents can use. Its checks, version history, and policy controls may also suit teams governing marketing content.
Plans and prices
Brand Context Protocol
Open standard · Free to use
Read 9 Oct 2026 · brandcontextprotocol.com
On the record
- Access controls
- API keys can be scoped by permissions and brand sections, usage is tracked per key, and keys can be revoked.brandcontextprotocol.com · read 9 Oct 2026
- Brand X-Ray
- Brand X-Ray audits a website and public social signals, then reports brand coherence across visual, verbal, and presence dimensions; no signup is required to run a scan.brandcontextprotocol.com · read 9 Oct 2026
- Content checks
- It checks content for tone, visuals, claims, and policies before publication.brandcontextprotocol.com · read 9 Oct 2026
- Cookies
- The privacy policy says the service uses essential login cookies and does not use advertising or tracking cookies.brandcontextprotocol.com · read 9 Oct 2026
- Data retention
- Brand X-Ray scan results are retained indefinitely, and account holders may request deletion by email.brandcontextprotocol.com · read 9 Oct 2026
- Evaluation features
- BCP exposes tools for brand-context retrieval, text evaluation and rewriting, design evaluation, image analysis, and document evaluation through MCP clients.brandcontextprotocol.com · read 9 Oct 2026
- Integrations
- The integrations page describes connections for Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review and offers early access in the meantime.brandcontextprotocol.com · read 9 Oct 2026
- Maker
- BCP is built by Aryabhatta Labs, described as a small product studio building AI tools.brandcontextprotocol.com · read 9 Oct 2026
- Policy governance
- Its Global Policy Library includes more than 38 marketing tactics and 15 claim types, with enforcement options including allow, warn, escalate, or block.brandcontextprotocol.com · read 9 Oct 2026
- Privacy data collection
- The privacy policy says BCP collects account details from Google sign-in, submitted scan URLs and public site or social data, and standard server logs.brandcontextprotocol.com · read 9 Oct 2026
- Purpose
- BCP turns brand guidelines into a structured JSON standard that tools, AI agents, and platforms can read and enforce.brandcontextprotocol.com · read 9 Oct 2026
- Support
- The maker invites questions, feedback, and pilot inquiries at [email protected].brandcontextprotocol.com · read 9 Oct 2026
- Third-party processing
- The privacy policy says scraped website text is sent to OpenAI for brand analysis and that BCP does not sell data to third parties.brandcontextprotocol.com · read 9 Oct 2026
- Version control
- Published BCP changes are versioned with changelogs, and teams can roll back to an earlier version.brandcontextprotocol.com · read 9 Oct 2026
