Birch

Birch automates repetitive paid social advertising work for performance marketing teams. Its rules can combine nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can draft a rule from a natural-language request for review before it goes live. The Launcher can create multiple ad sets at once, each with up to 50 ads. Birch can also turn qualifying organic Instagram and Facebook posts into ads using custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends them to Meta via CAPI. A 14-day free trial requires no credit card, but automated rules and reports are disabled when it ends until a plan is chosen. Essential is $49 a month, billed monthly, with pricing varying by monthly ad spend across connected accounts.

Birch combines ad automation, campaign launching, post boosting, and reporting for paid social teams. The 14-day trial has no card requirement, but users need a plan to keep rules and reports active afterward.

Birch suits performance marketing teams managing paid social campaigns and wanting rule automation, campaign launch tools, and scheduled reporting. The trial offers a way to try it for 14 days before choosing a plan.

Birch is paid-advertising software for teams that manage recurring campaigns across social and search networks. It is best suited to performance marketers who need rules, launches, post boosting and client reporting in one workflow. The trade-off is that rules and reports stop after the 14-day trial unless you choose a plan.

Overview

Birch brings together campaign automation, batch ad creation, organic-post promotion and reporting. That breadth makes it a stronger fit for teams coordinating ongoing paid campaigns than for occasional advertisers seeking a free tool they can keep using.

The product began as Revealbot in New York City in 2016 and was renamed Birch in 2024. Birch Hub is a separate server-side tracking offering: it collects events through a first-party pixel and gateway server, then sends them to Meta via CAPI. Its event-based pricing makes it possible to consider tracking separately from the campaign-management plans.

Key features

Rules and AI-assisted setup

Rules support nested AND/OR conditions, custom metrics and more than 20 actions, with checks as often as every 15 minutes. This is a useful range for teams managing detailed campaign logic or reacting to changing performance; it is more machinery than a small advertiser with only a few simple campaigns may need. Birch AI turns a natural-language request into a draft rule that users can review before it goes live, keeping a human checkpoint in the process.

Launching and boosting

Launcher creates multiple ad sets at once, with up to 50 ads per set. That can reduce repetitive setup for teams launching campaigns in batches, while the per-set cap still matters for larger creative runs. Birch can also promote qualifying Instagram and Facebook organic posts as ads when custom conditions are met, linking organic activity to paid distribution without requiring each qualifying post to be handled individually.

Reporting and integrations

Scheduled cross-platform reports and white-label reports with client branding make Birch relevant to agencies and teams that regularly share results. Its integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports and AppsFlyer. The breadth supports several reporting and measurement workflows, though the exact fit depends on which services a team already uses.

Tracking and data handling

Birch Hub routes events to Meta through CAPI after collecting them via a first-party pixel and gateway server. The data processing agreement describes encryption in transit and at rest, least-privilege access controls and AWS-hosted production systems. Birch says workspace data used by Birch AI is processed to answer requests and is not used to train external AI models.

Pricing

Birch is paid software, starting at $49/mo, with a 14-day free trial that requires no credit card; Birch says users can cancel anytime. Once the trial ends, automated rules and reports are disabled until a plan is chosen, so the trial is a way to evaluate the workflow, not a continuing free tier.

• Essential — $49 a month: Monthly billing is available, with annual billing offered at 20% off. Pricing varies with monthly ad spend across connected accounts. Essential includes workspaces with Overview, post boosting, reports, Activity page, Slack integration and email support. It suits teams focused on reporting and post promotion, but does not include the Pro automation and launch tools.
• Pro — $99 a month: Monthly billing is available, with annual billing offered at 20% off; pricing also varies with monthly ad spend across connected accounts. Pro includes Essential features plus automated rules and strategies, Explorer, Launcher, Stage free version, custom metrics and timeframes. It is the more appropriate tier for teams that need Birch's core automation and batch-launch capabilities. Because the price varies with ad spend, the starting figure is not a universal total.
• Enterprise — custom pricing: Includes Pro features, a custom Stage limit, onboarding help, technical setup help and premium support, with no limits and no overages. It is aimed at teams whose needs exceed the standard plan boundaries or who want setup and support assistance.

Birch Hub has separate event-volume plans, priced per gateway: free for 10,000 events/mo, $10 a month for 500,000 events/mo, $49 a month for 5,000,000 events/mo, $149 a month for 20,000,000 events/mo, $249 a month for 50,000,000 events/mo and $499 a month for 150,000,000 events/mo. The free Hub tier is limited to 10,000 events per gateway each month; it is not a free Birch campaign-management plan.

Platforms

Birch is available on iOS and the web. Its site lists Meta, Instagram, Google Ads, Snapchat Ads and TikTok Ads as supported advertising platforms, giving teams a cross-network option rather than a tool confined to one social channel.

Who it's for

Birch is a strong fit for performance marketing teams and agencies that manage repeated campaigns, need custom rule logic, launch ads in batches or deliver branded reports. It is less compelling for occasional advertisers, teams that only need basic scheduling, or buyers who require ongoing free access to rules and reports.

Pros and cons

• Pro: Nested rule logic, custom metrics, more than 20 actions and checks as often as every 15 minutes suit complex, frequently adjusted campaigns.
• Pro: Batch ad-set creation and conditional post boosting address two repetitive paid-social tasks in the same product.
• Pro: Scheduled and white-label reports support recurring client communication.
• Con: Rules and reports shut off after the 14-day trial until a plan is selected, leaving no free ongoing campaign-management tier.
• Con: Essential omits automated rules and Launcher, so teams seeking Birch's central automation workflow need the higher-priced Pro tier.
• Con: Essential and Pro pricing varies with connected-account ad spend, which can make the starting price an incomplete budgeting guide.

Alternatives

For a broader comparison, see Social Media Advertising Software.

• Madgicx is another paid option with a free trial and Android support alongside iOS and web.
• AdRoll is worth considering if a free starting option and media-based payment are more important than Birch's paid plan structure.
• Attensify may suit teams looking for a free tier with AI-generated posts and basic analytics.
• GetChannel offers a free plan capped at one workspace, three connected channels, seven days of data history and one team member.
• HiConversion has a free client tier with a minimum 10,000-ruble top-up that goes entirely to advertising balance.
• ROI Hunter is a paid alternative without a free trial, with a free product audit tied to substantial dynamic spend and SKU requirements.
• Brandwatch Listen is an alternative to consider for social listening.
• Metadata is an alternative for buyers seeking a custom-scoped proposal.

Verdict

Choose Birch if your performance team needs detailed paid-campaign rules, batch launches, conditional post boosting and client-ready reporting across networks. Its breadth is the main reason to pay for it; the main reason to look elsewhere is the trial cutoff and spend-based pricing, especially if you need a free ongoing tool or predictable costs independent of ad spend.