Bing Webmaster Tools
What it is
Bing Webmaster Tools helps website owners review how their pages appear in Bing search and address site visibility. Its Search Performance report shows clicks, impressions, and keyword phrases for pages, with up to six months of data. URL Inspection reports on crawling, index status, SEO errors, and markup, and can display a page as Bingbot sees it. Site Scan checks for common technical SEO issues. The Backlinks report lists referring pages, domains, and anchor texts, with comparisons against up to two other sites; the plan notes that this is a representative set rather than a complete profile. Sitemap submissions can use XML, RSS, Atom, or plain text URL files, and IndexNow can notify Bing, Seznam.cz, and Naver about new or updated content. AI Performance, in public preview, offers citation insights for Microsoft Copilot, Bing AI-generated summaries, and select partner integrations. The service is free and available on the web and through an API. Adding a site requires ownership verification by DNS, XML file, or meta tag. Accounts can include up to 1,000 sites, and user roles include Read only, Read/Write, and Administrator.
For and against
For
- Free plan allows up to 1,000 sites
- Search data covers up to six months
- Site Scan checks common technical SEO issues
- Backlinks can be compared with two other sites
- Supports several sitemap formats
Against
- Site ownership verification is required
- Backlink report is representative, not complete
- Legacy SOAP and POX APIs retire August 31, 2026
The verdict
Bing Webmaster Tools combines search reporting, site checks, sitemap handling, and backlink review in a free service. Its account cap and representative backlink data are useful limits to keep in mind when deciding whether it fits a site's needs.
Who it suits
It suits site owners who want Bing search performance, technical checks, backlink information, sitemap tools, or AI citation insights. Teams can assign different access levels to users managing their sites.
Plans and prices
Free
Maximum 1,000 sites per account · Backlink report shows a representative set, not a complete profile
Read 10 Oct 2026 · bing.com
On the record
- Access controls
- User Management offers Read only, Read/Write, and Administrator roles for sites in an account.www2.bing.com · read 10 Oct 2026
- AI visibility
- AI Performance public preview provides insights into how site content is cited in Microsoft Copilot, Bing AI-generated summaries, and select partner integrations.blogs.bing.com · read 10 Oct 2026
- API access
- Yesbing.com · read 20 Sep 2026
- API limit
- Bing says its legacy SOAP and POX APIs will be retired on August 31, 2026, and directs users to migrate to REST APIs.bing.com · read 10 Oct 2026
- Backlink analysis
- Yesbing.com · read 20 Sep 2026
- Backlinks
- The Backlinks report shows referring pages, domains, and anchor texts, and lets a webmaster compare a site's backlink profile with up to two other sites.bing.com · read 10 Oct 2026
- Competitor research
- Yesbing.com · read 20 Sep 2026
- IndexNow
- IndexNow lets webmasters notify search engines including Bing, Seznam.cz, and Naver about new or updated site content.bing.com · read 10 Oct 2026
- Integrations
- Bing Webmaster Tools integrates with Microsoft Clarity, which provides click and scroll heatmaps and session replays for website usage analysis.blogs.bing.com · read 10 Oct 2026
- Keyword research
- Yesbing.com · read 20 Sep 2026
- Purpose
- Bing Webmaster Tools provides website performance data and SEO/GEO tools to help improve visibility in Bing search results.bing.com · read 10 Oct 2026
- Rank tracking
- Yesbing.com · read 20 Sep 2026
- Search performance
- The Search Performance report shows clicks, impressions, and keyword phrases for pages appearing in Bing search results, with up to six months of performance data.bing.com · read 10 Oct 2026
- Site audit
- Yesbing.com · read 20 Sep 2026
- Site auditing
- Site Scan crawls a site on demand and checks for common technical SEO issues.bing.com · read 10 Oct 2026
- Sitemaps
- The Sitemaps tool accepts XML Sitemap, RSS 2.0, Atom 0.3 and 1.0, and plain text URL files.www2.bing.com · read 10 Oct 2026
- Site verification
- To add a site, a user must prove ownership; verification methods include DNS, an XML file, or a meta tag.www2.bing.com · read 10 Oct 2026
- Support
- Bing provides a Webmaster Help Center with feature documentation and guidance for common indexing, SEO, and site-management questions.bing.com · read 10 Oct 2026
