BacklinkManager

BacklinkManager is a web-based backlink management CRM and link-tracking tool for agencies, marketing teams, freelance link builders, and SEOs. Its crawler checks link attributes such as do-follow and no-follow, server responses, and removed links, and can notify users when status changes. It checks page HTML first and can render a page in a cloud browser when it does not find the link. Users can set link-building goals for target pages and organize them by project, domain, or client. The CRM manages relationships with clients, freelance link builders, and vendors, and teams can assign client management to members. Shareable custom dashboards support reporting to clients and internal teams. The pricing comparison names Ahrefs, Semrush, Moz, and Majestic as external-tool integrations, though it does not give integration details. The Link Matching Tool and Link Exchange Marketplace are marked as coming soon. The Free plan monitors 50 links, and the maker says users can start without a credit card. Paid plans start at $39 a month billed annually. BacklinkManager was founded in 2021; the pricing FAQ says it is based in London, United Kingdom.

BacklinkManager combines link monitoring, relationship management, and client reporting in a web-based tool. The free tier offers 50 monitored links; compare the paid plan allowances if you need more capacity.

BacklinkManager suits link-building agencies, marketing teams, freelance link builders, and SEO professionals managing links and client relationships. It may also fit teams that need shareable backlink reporting.

BacklinkManager is a web-based tool for teams coordinating backlink placements, client relationships, and reporting. It suits agencies and link builders managing ongoing campaigns across multiple clients. Its focus is placement oversight; teams that need to find prospects will need another tool.

Overview

BacklinkManager combines link monitoring with project organization and a CRM for clients, freelance link builders, and vendors. The crawler checks whether links remain live, their do-follow or no-follow status, and server responses, and can notify users when those details change. It checks page HTML first and can render a page in a cloud browser if it cannot find the link there, giving teams another way to check placements.

Users can set link-building goals for target pages and group them by project, domain, or client. Teams can assign client management to team members and create shareable reporting dashboards for clients or internal use. That combination favors continued campaign management over one-off link analysis. Prospect discovery is not included; the Link Matching Tool and Link Exchange Marketplace are marked as coming soon.

Key features

Placement monitoring and goals

Checks for removed links, link attributes, and server responses, paired with change notifications, help teams keep tabs on placements after they are secured. The HTML check and cloud-browser fallback add a second way to look for a link when it does not appear in the page's HTML. Goals and grouping by project, domain, or client help turn a collection of monitored links into campaign work that can be followed by account.

Relationship management and reporting

The CRM covers relationships with clients, freelance link builders, and vendors, while team members can be assigned client management. Shareable dashboards give clients and internal teams a common view of backlink reporting. These functions are useful when link work involves handoffs and recurring client updates; they do not replace prospect discovery.

Integrations and roadmap

The pricing comparison names Ahrefs, Semrush, Moz, and Majestic as external-tool integrations. The Link Matching Tool and Link Exchange Marketplace are coming soon, so they should not factor into a purchase decision today.

Pricing

The free plan costs nothing and covers 50 links. Users can start without a credit card, making it a practical way to try the core placement-monitoring workflow, though its link cap makes it a limited choice for larger portfolios.

Paid plans are billed per month, billed annually. Starter costs $39 a month and includes 200 Backlinks, 3 Users, 100 Targets, and 50 Partnerships. Its three seats and modest quotas suit a small team or a few active campaigns. Growth costs $99 a month for 1000 Backlinks, 10 Users, 300 Targets, and 100 Partnerships; it offers room for a larger team and portfolio without moving to the highest tiers.

Scale costs $249 a month and includes 5000 Backlinks, 20 Users, 500 Targets, and 250 Partnerships. Personalized onboarding is available at this level, which may help teams moving a substantial client operation into the tool. Enterprise costs $499 a month and provides 10000+ Backlinks, Unlimited Users, 1000+ Targets, and 500+ Partnerships. It is the tier for organizations needing broad capacity and no seat cap.

A free trial is available. The pricing page also lists email support, Slack, webinars, and dedicated onboarding among plan support resources. BacklinkManager does not include prospect discovery, so buyers who need prospecting alongside monitoring should account for another product in their workflow.

Platforms

BacklinkManager is available on the web. The maker says communications use TLS (HTTPS) and that its website and applications are regularly scanned for vulnerabilities. Its data policy allows users to request access, portability, correction, and erasure under GDPR.

Who it's for

Agencies, marketing teams, freelance link builders, and SEOs can use BacklinkManager to organize secured placements, track link status, coordinate client and vendor relationships, and share reports. It is most compelling for teams whose work continues after outreach, especially when they need to manage client accounts and assign responsibility. A solo user with few links can start on the free plan; teams with more links or collaborators should compare paid quotas against their campaign volume.

Pros and cons

• Pros: Monitoring covers link attributes, server responses, and removals, with notifications when status changes.
• Pros: Goals, target grouping, client assignments, and shareable dashboards connect placement tracking to ongoing account work.
• Pros: The free plan monitors 50 links, and Starter includes three users for small teams.
• Cons: Prospect discovery is not included, so teams must handle finding prospects elsewhere.
• Cons: Starter's 200-backlink and 100-target allowances can constrain growing campaigns, requiring an upgrade as volume increases.
• Cons: Two promoted tools, Link Matching and the Link Exchange Marketplace, are still coming soon.

Alternatives

Choose GuestPostCRM if a free plan and lower-cost paid entry are more important: its Starter plan is $20 a month and includes 3 users, automated reminders, full AI tasks, and 12,000 GPC Credits. Linkody is another option for web-based backlink monitoring, with its Webmaster plan at $13.90 a month covering 2 websites, 500 monitored links, and 1 user.

LinkAssistant may suit users who prefer desktop software: its free plan includes prospect search methods, up to 1,000 prospects per project, saved projects, and reports. Authoritas Link Building is another freemium option with a free plan for 2 domains, 1,000 keyword rank credits per month, and 1 user.

Consider ColdSEO if its free plan's prospect credits, email sends, AI personalizations, and active campaign allowance fit your needs. Linkee has a free Personal plan, though its limits are unspecified. Link Manager offers a free web plan with one user and three projects. MentionAgent is a paid option with a free trial and a Starter plan at $99 a month for one site, one sending inbox, up to 1,200 outreach emails per month, and 5,000 credits per month.

For broader category browsing, see Link Building Software and Backlink Analysis Tools.

Verdict

BacklinkManager is a strong fit for agencies and link-building teams that need to keep secured placements, client relationships, and reporting in one web-based workflow. Its monitoring detail and account-oriented organization are the main reasons to choose it. Look elsewhere if prospect discovery is central to the job, or if a small link portfolio makes even the 50-link free allowance insufficient.