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Respona
Rockville, Maryland, United States
What it is
Respona is a link-building and digital PR platform that handles outreach and placement execution for brands seeking links on authoritative websites. Its campaign tools identify articles that rank for selected search terms or appear in AI-generated answers. Prospecting searches blogs, news articles, and web results for opportunities, while contact discovery finds verified details for people at selected sites. Email tools include personalized sequences, automated follow-ups, reply and bounce detection, and email analysis. The five pay-per-placement tiers are Starter at $100, paid once, Standard at $160, paid once, Authority at $240, paid once, Power at $400, paid once, and Elite at $500, paid once. Each tier sets publisher domain-rating and monthly traffic thresholds. Respona is available on the web and through an API. Listed integrations include Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP; HubSpot and Zapier are marked coming soon. The API supports configurable scopes, optional IP allowlists, and key rotation. A free trial is available.
For and against
For
- Finds link opportunities across blogs, news, and web results
- Automates follow-ups and detects replies and bounces
- Offers five placement tiers with stated thresholds
- Provides web access and API access
- Supports connections to multiple email providers
Against
- Paid service starting at $100, paid once
- HubSpot and Zapier are marked coming soon
- Does not build links for several restricted categories
The verdict
Respona combines prospecting, contact discovery, outreach, and placement execution in one platform. Its per-placement tiers define publisher and traffic thresholds, and its restricted categories may rule it out for some sites.
Who it suits
Respona suits brands that want help earning website placements without managing outreach themselves. Its terms exclude sites primarily promoting gambling, cannabis, adult content, or prescription drugs.
Plans and prices
Starter
Publisher DR 20+ · Monthly traffic 100–5K
Read 4 Oct 2026 · respona.com
Standard
Publisher DR 30+ · Monthly traffic 100–10K
Read 4 Oct 2026 · respona.com
Authority
Publisher DR 40+ · Monthly traffic 500–20K
Read 4 Oct 2026 · respona.com
Power
Publisher DR 50+ · Monthly traffic 1K–30K
Read 4 Oct 2026 · respona.com
Elite
Publisher DR 60+ · Monthly traffic 1K–100K
Read 4 Oct 2026 · respona.com
On the record
- API
- Respona documents an API that uses secret API keys, configurable scopes, optional IP allowlists, and key rotation.docs.respona.com · read 4 Oct 2026
- Campaigns
- Campaigns identifies articles ranking in search results and appearing in AI-generated answers for selected keywords and prompts.help.respona.com · read 4 Oct 2026
- Contact discovery
- Respona says it finds verified contact information for people at selected websites.respona.com · read 4 Oct 2026
- Customer support
- Respona’s comparison page includes free live chat support and free onboarding among its comparison criteria, but the opened page does not expose Respona’s individual table values as text.respona.com · read 4 Oct 2026
- Data handling
- Its terms say campaign metadata and outreach performance data may be used in de-identified and aggregated form to improve its services, and customer content is not disclosed to other customers.respona.com · read 4 Oct 2026
- Email connection
- Respona says IMAP/SMTP connections support SSL and TLS encryption and can connect email accounts from any provider using those protocols.respona.com · read 4 Oct 2026
- Email outreach
- The platform supports personalized email sequences, automated follow-ups, auto-reply detection, bounce detection, and email analysis.respona.com · read 4 Oct 2026
- Google integration
- Respona says it is a Google certified partner and supports connecting Gmail or business accounts to a shared inbox.respona.com · read 4 Oct 2026
- Integrations
- The integrations page lists Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP; HubSpot and Zapier are marked coming soon.respona.com · read 4 Oct 2026
- Intended users
- Respona says the platform helps brands earn placements on authoritative websites without managing outreach themselves.help.respona.com · read 4 Oct 2026
- Placement pricing
- The pricing page lists five pay-per-placement tiers from $100 to $500, with publisher DR and monthly traffic thresholds.respona.com · read 4 Oct 2026
- Product
- Respona describes its platform as done-for-you link building and digital PR, with its team handling outreach and placement execution.help.respona.com · read 4 Oct 2026
- Prospecting
- The link building software searches blogs, news articles, and web results for link opportunities.respona.com · read 4 Oct 2026
- Restricted categories
- Respona’s terms say it does not build links for websites primarily promoting gambling, cannabis, adult content, or prescription drugs.respona.com · read 4 Oct 2026
