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Anura
Middletown, Delaware, United States
What it is
Anura is ad fraud prevention software for identifying and filtering bots, malware, AI-assisted fraud, and human fraud across web assets. Its two detection products work through different connections: Anura Script uses JavaScript to identify sophisticated invalid traffic, while Anura Direct uses a REST API to identify general invalid traffic. Anura IPDB is a locally deployed IP intelligence database with approximately 1 ms lookups, unlimited queries, and no usage-based fees.
The dashboard offers traffic-quality insights, fraud-source drilldowns, configurable reports, and CSV or PDF exports. Anura can validate leads and protect landing pages, registrations, logins, surveys, ping-post workflows, and eCommerce activity. The maker says it guarantees 99.999% accuracy when identifying bad visitors. Integrations include Google Tag Manager, WordPress, and other platforms, with custom integrations available when needed. It supports Google Ads, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, and LinkedIn, and includes automatic click blocking. Pricing is tailored to usage and available on request; a 15-day fully functional trial is offered.
For and against
For
- Script and REST API detection options
- Reports export to CSV or PDF
- IPDB offers unlimited queries without usage fees
- Supports automatic click blocking
- 15-day fully functional trial
Against
- No free plan
- Pricing is available on request
- Trial lasts 15 days
The verdict
Anura combines multiple invalid-traffic detection options with reporting, integrations, and protection for several online workflows. Its pricing is tailored to usage, and it offers a 15-day trial rather than a free plan.
Who it suits
Anura suits businesses looking to filter invalid traffic and protect advertising or customer activity across web assets. The maker says usage-tailored pricing is suited to businesses managing $50K/month or more in digital marketing.
Plans and prices
Free Traffic Quality Audit
15 Day Fully Functional Trial · same features as full engagement · NO Credit Card Required · Quick Integration
Read 8 Oct 2026 · anura.io
Full Engagement
Tailored to usage · All levels of protection · Unlimited Users & Domains · Unlimited Live Support & Training
Read 8 Oct 2026 · anura.io
On the record
- Accuracy
- Anura says it is 99.999% accurate when identifying visitors as bad and guarantees that accuracy.anura.io · read 8 Oct 2026
- Analytics
- Its dashboard supports traffic-quality insights, fraud-source drilldowns, configurable reports, and CSV or PDF exports.anura.io · read 8 Oct 2026
- Audience and pricing
- The maker says usage-tailored pricing is suited to businesses managing $50K/month or more in digital marketing.anura.io · read 8 Oct 2026
- Company history
- Anura launched as a separately licensable product in 2017 after its founders began developing ad fraud detection code following their 2003 ad network launch.anura.io · read 8 Oct 2026
- Detection products
- Anura Script identifies sophisticated invalid traffic through JavaScript integration, while Anura Direct identifies general invalid traffic through a REST API.anura.io · read 8 Oct 2026
- Integrations
- The maker describes integration with Google Tag Manager, WordPress, and other platforms, and says it can develop a custom integration when needed.anura.io · read 8 Oct 2026
- IP database
- Anura IPDB is a locally deployed IP intelligence database with approximately 1 ms lookups, unlimited queries, and no usage-based fees.anura.io · read 8 Oct 2026
- Product
- Anura provides ad fraud prevention to identify and filter bots, malware, AI-assisted fraud, and human fraud from web assets.anura.io · read 8 Oct 2026
- Security and certification
- Anura says it is SOC 2 compliant and third-party audited, and is TAG Certified Against Fraud.anura.io · read 8 Oct 2026
- Support
- Full Engagement includes unlimited live support and training, a dedicated account executive and customer success manager, campaign optimization, and fraud mitigation guidance.anura.io · read 8 Oct 2026
- Support hours
- The support page says support is available 24/7 and lists live phone and chat availability Monday through Friday, 8 am–5 pm EST.anura.io · read 8 Oct 2026
- Use cases
- The product can validate leads and protect landing pages, registrations, logins, surveys, ping-post workflows, and eCommerce activity.anura.io · read 8 Oct 2026
