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Didva
Morristown, New Jersey, USA
What it is
Didva monitors paid advertising clicks to identify and block click fraud in real time. Its system evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Click-level reports include an IP address, device fingerprint, click origin, and the reason for a flag; evidence can be exported for Google refund claims. Didva lists Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom integrations. It says ad accounts can be connected through one-click OAuth and setup does not require DNS changes or a developer. Blocking features include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and weekly digests, but omits automatic enforcement, CSV export, Meta Ads protection, and daily reports. Paid plans start at $39.00 per month. Didva cautions that no detection system catches every threat.
For and against
For
- Analyzes more than 50 signals per click.
- Reports include click-level details and flag reasons.
- Supports Google Ads, Meta Ads, and Microsoft Advertising.
- One-click OAuth setup requires no DNS changes.
Against
- Free Watchtower omits automatic blocking enforcement.
- Free Watchtower excludes Meta Ads protection.
- Watchtower retains data for seven days.
- Didva says detection will not catch everything.
The verdict
Didva combines click monitoring, detailed reports, and automated blocking options for supported ad platforms. Watchtower is free but lacks several protections and reporting features available in paid plans.
Who it suits
Didva may suit businesses or agencies that want click-level ad traffic reviews and blocking options. Its listed plans range from a free option for up to 3,000 clicks monthly to plans for larger campaign volumes.
Plans and prices
Watchtower
Up to 3,000 clicks/month · all ad-channel detection · manual IP blocking · weekly digest
Read 15 Oct 2026 · didva.com
Starter
Up to 20,000 clicks/month · Google and Bing protection · real-time IP blocking · CSV export
Read 15 Oct 2026 · didva.com
Growth
Up to 100,000 clicks/month · Google, Bing and Meta protection · CSV export · daily and weekly reports
Read 15 Oct 2026 · didva.com
Agency
500,000+ clicks/month · Growth features · CSV exports · appeal evidence
Read 15 Oct 2026 · didva.com
On the record
- Blocking
- Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist.didva.com · read 30 Sep 2026
- Caveat
- Didva says no detection system is perfect and does not claim it will catch everything.didva.com · read 30 Sep 2026
- Chrome extension details
- The extension is version 0.6.0, was updated September 1, 2026 and is 32.67 KiB.chromewebstore.google.com · read 15 Oct 2026
- Chrome extension scope
- The Chrome panel is read-only, displays Didva account statistics inside Google Ads and cannot change campaigns, budgets or bids.chromewebstore.google.com · read 15 Oct 2026
- Click-level monitoring
- Each paid click is tied to campaign, ad group, keyword, landing page, IP, device and conversion context.didva.com · read 15 Oct 2026
- Company founded
- LinkedIn lists Translation Cloud as founded in 2011, headquartered in Jersey City, New Jersey, with 501–1,000 employees.linkedin.com · read 15 Oct 2026
- Company legal address
- Didva's about page identifies Translation Cloud LLC and gives a Morristown, New Jersey, USA address.didva.com · read 15 Oct 2026
- Company ownership status
- LinkedIn describes Translation Cloud as a public company.linkedin.com · read 15 Oct 2026
- Detection
- The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior.didva.com · read 30 Sep 2026
- Documentation depth
- Public WordPress documentation includes installation steps, FAQs, consent hooks, caching guidance, conversion rules, multisite limits and removal instructions.wordpress.org · read 15 Oct 2026
- Evidence export
- Click logs containing IP addresses, timestamps, user agents and campaign context can be exported for investigations, refunds and client reporting.didva.com · read 15 Oct 2026
- Fraud categories
- Didva targets bots, click farms, proxy and datacenter traffic, repeat competitors and low-quality clicks.didva.com · read 15 Oct 2026
- Free plan limits
- Watchtower is free forever and includes detection on all ad channels, manual IP blocking and a weekly digest, but excludes auto-block enforcement, CSV export, Meta Ads protection and daily reports.didva.com · read 30 Sep 2026
- Google integration
- Google Ads connects through one-click OAuth and can receive synchronized IP exclusion lists.didva.com · read 15 Oct 2026
- Independent review availability
- The WordPress.org listing states that no user reviews have been submitted for the Didva plugin.wordpress.org · read 15 Oct 2026
- Installation
- The hosted product can be installed by placing an asynchronous tracking script on paid landing pages and an optional conversion tag on thank-you pages.didva.com · read 15 Oct 2026
- Integrations
- The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations.didva.com · read 30 Sep 2026
- Intended users
- The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers.didva.com · read 30 Sep 2026
