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ACTIVATE
Ohio, United States
What it is
ACTIVATE is NAS Recruitment Innovation’s cloud-based recruitment marketing platform for employers. It combines branded career sites, a candidate CRM, AI-powered chat and recruitment analytics. Career sites offer branded content, job search and job-family content, with responsive design; large, multi-location employers can use geographic job filters, location-specific landing pages and multi-brand configurations. The CRM organizes candidates, supports email and text campaigns, automates messages and syncs candidate information with an ATS. Chat answers candidate questions, recommends jobs and captures leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign performance, track-to-apply measures, cost per apply and applicant-funnel visibility. ACTIVATE is designed to complement an existing ATS. NAS handles integration setup and maintains vendor API connections; listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable. Pricing is on request. NAS reports a client renewal rate above 90% and an average of one in three career-site visitors starting an application.
For and against
For
- Combines career sites, CRM, chat and analytics.
- CRM supports automated email and text campaigns.
- Chat can recommend jobs and capture candidate leads.
- Integrates with a range of listed ATS platforms.
- Supports multi-location and multi-brand career sites.
Against
- Pricing is available on request.
- Designed to complement an existing ATS.
- NAS may process personal information in the United States.
The verdict
ACTIVATE brings candidate outreach, career-site content and recruitment analytics into one platform designed to work with an existing ATS. Employers considering it should ask NAS for pricing and confirm fit with their hiring setup.
Who it suits
ACTIVATE suits mid-size and enterprise employers, particularly organizations hiring across multiple locations or brands. It is designed for employers that want recruitment marketing tools alongside an existing ATS.
On the record
- AI chat
- ACTIVATE Chat provides personalized conversations, answers candidate questions, recommends jobs and captures candidate leads into ACTIVATE CRM.nasrecruitment.com · read 1 Oct 2026
- Analytics
- ACTIVATE Analytics provides dashboards and tracking for career-site performance, cost per apply, applicant conversion and track-to-hire metrics.nasrecruitment.com · read 1 Oct 2026
- Analytics support
- NAS says it implements tracking, builds dashboards with real-time access and meets regularly with clients to interpret analytics and recommend next steps.nasrecruitment.com · read 1 Oct 2026
- Application result
- NAS reports that an average of one in three visitors to an ACTIVATE career site starts an application.nasrecruitment.com · read 1 Oct 2026
- ATS integration
- Open jobs sync automatically from an ATS into ACTIVATE multiple times daily, while applicant data and source attribution flow back to the ATS.nasrecruitment.com · read 1 Oct 2026
- Audience
- ACTIVATE is built for mid-size and enterprise employers, including complex multi-location and multi-brand hiring organizations.nasrecruitment.com · read 1 Oct 2026
- Candidate CRM
- ACTIVATE CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS.nasrecruitment.com · read 1 Oct 2026
- Career sites
- Career sites provide intuitive job search, job-family content, responsive design and ATS integration.nasrecruitment.com · read 1 Oct 2026
- Chat
- ACTIVATE Chat uses AI to answer candidate questions, recommend jobs, guide visitors and capture leads into the CRM.nasrecruitment.com · read 1 Oct 2026
- Compliance
- NAS's California privacy notice describes CCPA rights including access, deletion, opt-out and non-discrimination.nasrecruitment.com · read 1 Oct 2026
- Core components
- The platform includes a branded career site, candidate CRM, AI-powered chatbot and recruitment analytics suite.nasrecruitment.com · read 1 Oct 2026
- CRM
- ACTIVATE CRM supports candidate lists, interest forms, campaign monitoring, automated email and text campaigns, and two-way messaging.nasrecruitment.com · read 1 Oct 2026
- Employer sizes
- ACTIVATE supports large, multi-location employers with geographic job filtering, location-specific landing pages and multi-brand career-site configurations.nasrecruitment.com · read 1 Oct 2026
- Hosted service
- NAS builds and hosts individually branded career-related websites using ACTIVATE proprietary SaaS job-search functionality.nasrecruitment.com · read 1 Oct 2026
- Industries
- ACTIVATE is used by employers in healthcare, retail, restaurant, manufacturing, education and financial services.nasrecruitment.com · read 1 Oct 2026
- Integration coverage
- NAS says ACTIVATE has direct integrations with ATS platforms including Workday, Greenhouse, iCIMS, UKG, SAP SuccessFactors, Taleo, SmartRecruiters, Paylocity and Workable.nasrecruitment.com · read 1 Oct 2026
- Integration maintenance
- NAS maintains vendor API connections and says customers need no custom code or ongoing internal IT maintenance.nasrecruitment.com · read 1 Oct 2026
- Privacy
- ACTIVATE websites use essential, analytics and marketing cookies, and NAS states it shares collected data only with the hiring organization for which it was collected.nasrecruitment.com · read 1 Oct 2026
