YouGov Surveys: Self-Serve pricing

2 plans on the record

Every plan

$1.50 a month

Prices start from $1.50 per survey complete; price varies by survey configuration and audience.

30 questions

Read 22 Sep 2026 · yougov.com

$1.50 usage-based

Per survey complete; price varies by number of questions, audience targeting, video length, and sample size.

Up to 30 questions · up to 20 answer options for supported question types · audiences in Great Britain and the United States

Read 12 Oct 2026 · yougov.com