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On the recordRead 9 Oct 202613 facts
Wizard
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Wizard membership
Free
No fees to join or maintain membership · no long-term ordering commitments
Read 9 Oct 2026 · wizard.com
On the record
- Checkout
- Wizard combines product search, evaluation, and checkout in one interface.wizard.com · read 9 Oct 2026
- Company
- Wizard is an AI-powered commerce company founded by Marc Lore and Melissa Bridgeford and backed by NEA and Accel.wizard.com · read 9 Oct 2026
- Eligibility
- Wizard’s terms say people under 18 are not authorized to use the service.wizard.com · read 9 Oct 2026
- More retailer integrations
- Wizard says it is launching native checkout integrations with additional major retailers and describes a planned universal cart for participating retailers.wizard.com · read 9 Oct 2026
- Payment handling
- Wizard says payments are processed by third-party payment processors and it does not directly collect or store payment card information entered through its services.wizard.com · read 9 Oct 2026
- Privacy practices
- Wizard’s privacy notice says it may collect account, device, usage, and search information and may use cookies and pixel tags.wizard.com · read 9 Oct 2026
- Product discovery
- Wizard interprets conversational shopping queries and analyzes product attributes, customer reviews, and editorial sources using a proprietary ranking system.wizard.com · read 9 Oct 2026
- Recommendations
- Wizard provides five recommendations per query with detailed insights and review analyses.wizard.com · read 9 Oct 2026
- Retail integration
- Best Buy was Wizard’s first native checkout integration, enabling purchases without leaving Wizard.wizard.com · read 9 Oct 2026
- Shopping agent
- Wizard is an AI shopping agent that searches websites, customer reviews, trusted editorial, and social content to recommend products.wizard.com · read 9 Oct 2026
- Support
- Wizard directs users to [email protected] for questions about its terms or service.wizard.com · read 9 Oct 2026
- Web app
- Wizard’s shopping agent is available through its web app, which presents Speedy and Smart shopping modes.app.wizard.com · read 9 Oct 2026
