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Visual Flow
What it is
Visual Flow sells Lightroom presets organized around lighting conditions, including soft light, hard light, backlighting, and tungsten. The collection is aimed mainly at wedding and portrait photographers, with packs also presented for other photography genres. It includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit with retouching presets and brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement. The downloadable .xmp files come with installation guides and are designed for Lightroom Classic, Lightroom CC on desktop and mobile, and Adobe Camera Raw. Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor. Purchases include free lifetime updates, and the license covers personal and commercial photography, including client work, prints, and portfolios. Newsletter subscribers can get a free Modern Pack baseline preset, though it excludes the installer and DVLOP profile. The site provides installation resources and tutorials. Listed prices include $110, paid once for the B&W Mixer and $150, paid once for the AI Retouching Toolkit; paid options start at $35 one-time.
For and against
For
- Presets cover varied lighting conditions.
- Works with Lightroom desktop and mobile.
- Purchases include free lifetime updates.
- License covers client work, prints, and portfolios.
- Support Center offers installation resources and tutorials.
Against
- A free sample requires newsletter subscription.
- Free sample excludes the installer and DVLOP profile.
- AI Retouching Toolkit costs $150, paid once.
- B&W Mixer costs $110, paid once.
The verdict
Visual Flow offers lighting-focused Lightroom presets alongside a black-and-white mixer and retouching toolkit. Check compatibility and the specific contents of each pack before choosing one.
Who it suits
Visual Flow is aimed primarily at wedding and portrait photographers, though it also presents packs for other photography genres. It may suit photographers seeking Lightroom tools organized by lighting conditions and licensed for commercial work.
Plans and prices
B&W Mixer
10 one-click presets · 25 mixology presets · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates
Read 4 Oct 2026 · vfpresets.com
AI Retouching Toolkit
31 AI retouching presets · 47 brushes · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates
Read 4 Oct 2026 · vfpresets.com
Modern preset pack
Compatible with Lightroom CC, Classic, Mobile and ACR · Free lifetime updates
Read 4 Oct 2026 · vfpresets.com
On the record
- AI retouching
- The toolkit includes AI retouching presets, brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement tools.vfpresets.com · read 4 Oct 2026
- Audience
- The product is aimed primarily at wedding and portrait photographers, with packs also presented for other photography genres.vfpresets.com · read 4 Oct 2026
- Collection
- The collection includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit.vfpresets.com · read 4 Oct 2026
- Commercial use
- The site says its presets are licensed for personal and commercial photography work, including client deliverables, prints, and portfolio use.vfpresets.com · read 4 Oct 2026
- Compatibility
- The presets are designed for Adobe Lightroom Classic and Lightroom CC on desktop and mobile, and the product pages also list ACR compatibility.vfpresets.com · read 4 Oct 2026
- Free sample
- A free Modern Pack baseline preset is offered in exchange for subscribing to the newsletter; the sample excludes the installer and DVLOP profile.vfpresets.com · read 4 Oct 2026
- Installation
- Presets are provided as .xmp files with installation guides, and the homepage describes importing them through Lightroom's Presets menu.vfpresets.com · read 4 Oct 2026
- Integrations
- Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor.vfpresets.com · read 4 Oct 2026
- Maker
- The site identifies photographer Pye Jirsa as the designer and co-founder behind Visual Flow.vfpresets.com · read 4 Oct 2026
- Preset method
- Presets are organized around lighting conditions such as soft light, hard light, backlit, and tungsten rather than moods.vfpresets.com · read 4 Oct 2026
- Purpose
- Visual Flow sells Lightroom presets designed for photographers working in varied real-world lighting conditions.vfpresets.com · read 4 Oct 2026
- Support
- Visual Flow provides a Support Center with FAQs, installation resources, and product tutorials.vfpresets.com · read 4 Oct 2026
- Updates
- The product pages state that purchases include free lifetime updates.vfpresets.com · read 4 Oct 2026
