UpPromote

UpPromote is an affiliate marketing platform built for Shopify merchants, including Shopify Plus stores. It tracks referrals through links, coupons, connected customers, and connected products, and affiliates can receive scheduled payouts through PayPal or store credit. The Free plan supports one affiliate program, one coupon per affiliate, and $3,000 in referral review per month. Paid plans raise referral-review limits; Professional and Enterprise list unlimited programs and coupons per affiliate. Growth costs $29.99 per month plus 2% of successful referral sales, Professional costs $89.99 per month plus 1.5%, and Enterprise costs $199.99 per month plus 1%. Fraud detection is included to identify spam signups and suspected referrals. Integrations include PayPal, Wise, email marketing and subscription apps, Shopify customer accounts, API, and postback URLs. Enterprise adds API and webhook customization and unlimited staff accounts, while Professional lists a four-staff maximum. Creator Discovery is an optional add-on starting at $39 per month that searches creators on Instagram, TikTok, and YouTube. The site advertises 24/7 support and lists the company in Hanoi, Vietnam.

UpPromote covers core affiliate workflows for Shopify, with a free tier and paid plans that add capacity. Review both the plan limits and the additional percentage fee on successful referral sales.

It suits Shopify merchants who need affiliate tracking, payouts, and fraud detection. Businesses with larger programs may find the paid plans' higher review limits and Enterprise customization relevant.

Overview

UpPromote is an affiliate platform designed for Shopify stores that want to manage partner referrals and payouts alongside their commerce operation. It suits merchants building a Shopify-based program, especially those who need tracking beyond referral links; its sales-based fees make plan choice a cost-control decision as well as a capacity one.

Key features

Referral tracking can use links, coupons, connected customers, and connected products. Last-click attribution and a 3,652-day cookie window give merchants a way to credit a referral even when the purchase follows much later, though the attribution model remains last-click rather than a choice of models.

The partner portal gives affiliates a dedicated place to participate, while scheduled payouts can go through PayPal or store credit. Fraud detection is aimed at spam signups and suspected referrals, a practical safeguard for programs open to outside partners. Integrations include Wise, email marketing and subscription apps, Shopify customer accounts, API, and postback URLs. The site advertises 24/7 support, and Shopify Plus stores are supported.

Creator Discovery is an optional add-on available with any plan, starting at $39 a month. It searches more than 380 million creators across Instagram, TikTok, and YouTube, making it relevant to merchants seeking partners as well as software for tracking existing ones. Enterprise adds API and webhook customization and unlimited staff accounts; Professional allows up to four staff accounts.

Pricing

The Free plan costs nothing. It supports one affiliate program, one coupon per affiliate, $3,000 in referral reviews per month, 100 bulk emails per day, and a 50 MB media gallery. That is a reasonable way to start a small program, but the single-program and referral-review caps will constrain stores expanding their partner activity.

Growth costs $29.99 a month, plus 2% of successful referral sales. It allows 300 referral reviews per month, one coupon per affiliate, 300 bulk emails per day, and a 50 MB media gallery. It raises capacity over Free but keeps the single-coupon limit and adds a percentage fee, so merchants should weigh the extra review volume against referral sales volume.

Professional is $89.99 a month, plus 1.5% of successful referral sales. It includes 600 referral reviews per month, unlimited programs and coupons per affiliate, 400 bulk emails per day, and unlimited media gallery capacity. This is the more suitable step for merchants running multiple programs or needing more coupon flexibility; the tradeoff is a substantially higher base price and a four-staff-account maximum.

Enterprise costs $199.99 a month, plus 1% of successful referral sales. It removes the referral-review, program, coupon, and media-gallery limits, while allowing 500 bulk emails per day, unlimited staff accounts, and API and webhook customization. It fits larger or more customized operations, but the fixed fee is highest. The lower percentage fee may matter for stores generating substantial referral sales, though the total still combines both charges.

Yearly billing is advertised as saving 17%. Creator Discovery is a separate optional charge starting at $39 a month. A 14-day trial is stated in the pricing note; no refund policy is stated. The Free plan avoids a monthly fee but has firm program and referral-review caps, while every paid tier adds a percentage charge on successful referral sales.

Platforms

UpPromote is built for Shopify and supports Shopify Plus. Its platform listing also includes API, and Enterprise provides API and webhook customization. It is not positioned as a general-purpose affiliate system across unrelated store platforms.

Who it's for

Shopify merchants who want affiliate tracking, partner access, scheduled payouts, and fraud detection in one Shopify-focused platform are the clearest fit. Smaller stores can begin on Free; growing programs gain more review capacity and program flexibility on paid plans. Stores that need multiple attribution models, or that do not use Shopify, should look elsewhere.

Pros and cons

• Pros: Tracking supports links, coupons, connected customers, and connected products, giving Shopify merchants more ways to associate referrals with sales.
• Pros: Scheduled PayPal or store-credit payouts, a partner portal, and fraud detection cover several practical program-management needs.
• Pros: Professional and Enterprise offer unlimited programs and coupons, with Enterprise also removing review and media-gallery limits.
• Cons: Paid plans add a percentage of successful referral sales on top of their monthly fee, so the listed base price is not the full cost.
• Cons: Free is capped at one program and $3,000 of monthly referral reviews; Growth retains one coupon per affiliate and a 50 MB gallery.
• Cons: The product is built for Shopify, and Professional limits staff accounts to four.

Alternatives

Sprout Affiliate is worth considering for a smaller program that fits its free tier of one program and up to 200 referral orders per month, or for readers who need Android or iOS alongside API access. Its Growth plan is $9.99 a month.

OpenPartner may suit teams seeking a self-hosted or web option: its Revshare plan charges 3% of GMV with no monthly fee and includes unlimited partners, links, and campaigns.

Refport offers a free tier with 100 links, 5,000 clicks per month, and one seat, which may suit a link-volume-first program. Its Starter plan is $49 a month.

Sentalong is another API-based freemium option, with a free Starter tier for 10 active affiliates and $2,000 per month in tracked revenue.

AgentRef has a free plan for one active program until affiliates generate more than $100 per month, with unlimited affiliates.

Endorsely may fit readers seeking an affiliate-revenue tier: its Pro plan is $39 a month for up to $5,000 affiliate revenue.

Revshare is an API-based alternative with a Growth plan at $99 a month.

Siren offers a free-forever Lite plan with unlimited programs, affiliates, and conversions.

For broader comparisons, browse Affiliate Marketing Software and Affiliate Analytics Software.

Verdict

UpPromote is a strong choice for Shopify merchants who want flexible referral tracking, affiliate access, payouts, and fraud screening in a platform built for their store. Choose a plan only after factoring its percentage fee into expected referral sales: Free is tightly capped, while paid plans expand capacity at a recurring cost. Look elsewhere if Shopify support is not central to the decision or if you need attribution beyond last-click.