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On the recordRead 15 Oct 202643 facts
Thunder Experience Cloud
San Francisco, California, United States
Plans and prices
Thunder Experience Cloud
Priced on request
Enterprise cloud applications for marketers · CMP, DCO, ad serving and experience measurement
Read 15 Oct 2026 · makethunder.com
On the record
- Ad formats
- The Creative Management Platform supports producing, reviewing, and trafficking display, video, social, and native ads.makethunder.com · read 3 Oct 2026
- Ad serving
- Ad-serving features include universal site pixels, container tags, more than 20 macros and parameters, remarketing and conversion attribution.makethunder.com · read 15 Oct 2026
- AI and bulk production
- CMP includes AI-powered ad generation, bulk editing, mass versioning, cloning and automatic adaptation of assets to new ad sizes.makethunder.com · read 15 Oct 2026
- Company profile
- LinkedIn lists Thunder as a privately held advertising-services company with 51–200 employees, San Francisco headquarters and a 2008 founding year.linkedin.com · read 15 Oct 2026
- Creative Management Platform
- The cloud CMP provides a WYSIWYG editor for display, video, social, audio and native ads, with animation, video and retina-display support.makethunder.com · read 15 Oct 2026
- Creative production
- Its Creative Management Platform supports WYSIWYG ad creation, AI-powered ad generation, mass-versioning, bulk editing, and built-in approval.makethunder.com · read 3 Oct 2026
- Decisioning signals
- DCO can personalize messaging using first- and third-party data, DMP segments, weather, location, product recommendations, and site activity.makethunder.com · read 3 Oct 2026
- Decision signals
- DCO can use first- and third-party data, DMP segments, weather, location, product recommendations, site activity and time or day.makethunder.com · read 15 Oct 2026
- Dynamic Creative Optimization
- DCO uses visual decision trees to target different creative experiences to audiences across devices and time.makethunder.com · read 15 Oct 2026
- Forrester claim
- Thunder’s workflow page says Forrester ranked it first for current offering among 10 creative ad-tech vendors in the Q4 2018 wave and estimated 335% ROI for typical customers.makethunder.com · read 15 Oct 2026
- Frequency management
- Thunder counts exposure by person over day and lifetime so marketers can set frequency caps and reduce overexposure.makethunder.com · read 15 Oct 2026
- Funding
- CB Insights reports $25.58 million raised across 10 funding rounds and identifies Walmart as the February 4, 2021 acquirer round.cbinsights.com · read 15 Oct 2026
- Hosted delivery
- Thunder’s privacy policy describes the product as a hosted application accessed through the web rather than software installed on customer systems.makethunder.com · read 15 Oct 2026
- Identity
- The product uses a cross-device graph to connect identity across devices and time for people-based marketing.makethunder.com · read 3 Oct 2026
- Integrations
- The ad-serving page says Thunder is directly integrated with leading DSPs, ad servers, publisher networks and site-served channels, without naming partners there.makethunder.com · read 15 Oct 2026
- Intended users
- Thunder describes its cloud applications as serving marketers and its platform as enabling brands to orchestrate creative and media.makethunder.com · read 3 Oct 2026
- Legal name and owner
- Crunchbase lists the legal names Thunder Industries Inc. and PaperG, Inc., identifies PaperG as an alternate name and shows Thunder as a Walmart sub-organization.crunchbase.com · read 15 Oct 2026
- Licence
- The reviewed Thunder Experience Cloud pages do not state an open-source licence.makethunder.com · read 15 Oct 2026
