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StratX Simulations

The privacy policy lists the company's registered office at 2 Rue Jean Lantier, 75001 Paris, France.

What it is

StratX Simulations provides web-based experiential business simulations for educators and learners. Its programs let participants practice concepts by making decisions in competitive environments. Topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. Audiences include undergraduate and graduate students, MBA and executive education participants, and working professionals. Markstrat adds assessment tools, a real-time AI assistant, and multiple language versions. Participants make choices about segmentation, positioning, pricing, product portfolios, research and development, and communication while customer and competitor conditions change. The simulation requires 12–20 hours of decision-making and can run over a semester, a 4.5-day intensive course, or a 2-day highly intensive course. Access requires validated instructor registration. Licenses are sold per participant only through programs, with at least 15 participants recommended and no stated maximum. Pricing is available on request.

For and against

For

  • Web-based multiplayer simulations
  • Covers multiple business and marketing topics
  • Built-in assessment tools
  • Real-time AI assistant in Markstrat
  • Supports instructor dashboard

Against

  • Pricing is available only on request
  • Instructor validation is required
  • Licenses sold only with programs
  • At least 15 participants recommended

The verdict

StratX Simulations is designed for structured business education through decision-driven simulations. Markstrat offers broad strategic practice, but access and purchasing depend on validated instructors and organized programs.

Who it suits

It suits educators running business, marketing, or strategy programs for students, executives, or working professionals. Registered instructors are required to access Markstrat.

Plans and prices

Program license

Priced on request

one license per participant · licenses sold only with programs · instructor validation required

Every plan, in full

On the record

Access requirement
Use of Markstrat is reserved for registered instructors, whose registration must be validated by StratX.stratxsim.com · read 8 Oct 2026
Audiences
The simulations are intended for undergraduate and graduate students, MBA and executive education participants, and working professionals.stratxsim.com · read 8 Oct 2026
Company history
StratX says it was officially founded in 1984 by Jean-Claude Larréché.stratxsim.com · read 8 Oct 2026
Learning approach
Its simulations let learners apply concepts through decisions in realistic, competitive environments.stratxsim.com · read 8 Oct 2026
Markstrat duration
The Markstrat simulation requires 12–20 hours of decision-making and can be delivered over a semester, in an intensive 4.5-day course, or in a 2-day highly intensive course.stratxsim.com · read 8 Oct 2026
Markstrat features
Markstrat includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages.stratxsim.com · read 8 Oct 2026
Markstrat learning
Markstrat participants make decisions on areas such as segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors.stratxsim.com · read 8 Oct 2026
Participant scale
StratX recommends at least 15 participants for its simulations and states there is no maximum participant count.stratxsim.com · read 8 Oct 2026
Privacy and security
Its privacy policy says it implements technical and organizational measures, including restricted database access, login-and-password protection, firewalls, and IP controls for SQL database access.gdpr.stratxsimulations.com · read 8 Oct 2026
Privacy framework
The privacy page states that StratX Simulations complies with the EU–U.S. and Swiss–U.S. Data Privacy Frameworks.gdpr.stratxsimulations.com · read 8 Oct 2026
Product
StratX Simulations develops experiential business simulations for educators and learners.stratxsim.com · read 8 Oct 2026
Purchase model
Simulations are licensed per participant and sold only as part of programs; instructors submit course information and receive ordering instructions from an account manager.stratxsim.com · read 8 Oct 2026
Support
The help desk says a support manager will respond within four business hours; telephone support is reserved for instructors, while participant support is by email for questions not covered by its knowledge base or documentation.stratx.zendesk.com · read 8 Oct 2026
Topics
Its simulation topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix.stratxsim.com · read 8 Oct 2026

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