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StratX Simulations
The privacy policy lists the company's registered office at 2 Rue Jean Lantier, 75001 Paris, France.
What it is
StratX Simulations provides web-based experiential business simulations for educators and learners. Its programs let participants practice concepts by making decisions in competitive environments. Topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. Audiences include undergraduate and graduate students, MBA and executive education participants, and working professionals. Markstrat adds assessment tools, a real-time AI assistant, and multiple language versions. Participants make choices about segmentation, positioning, pricing, product portfolios, research and development, and communication while customer and competitor conditions change. The simulation requires 12–20 hours of decision-making and can run over a semester, a 4.5-day intensive course, or a 2-day highly intensive course. Access requires validated instructor registration. Licenses are sold per participant only through programs, with at least 15 participants recommended and no stated maximum. Pricing is available on request.
For and against
For
- Web-based multiplayer simulations
- Covers multiple business and marketing topics
- Built-in assessment tools
- Real-time AI assistant in Markstrat
- Supports instructor dashboard
Against
- Pricing is available only on request
- Instructor validation is required
- Licenses sold only with programs
- At least 15 participants recommended
The verdict
StratX Simulations is designed for structured business education through decision-driven simulations. Markstrat offers broad strategic practice, but access and purchasing depend on validated instructors and organized programs.
Who it suits
It suits educators running business, marketing, or strategy programs for students, executives, or working professionals. Registered instructors are required to access Markstrat.
Plans and prices
Program license
one license per participant · licenses sold only with programs · instructor validation required
Read 8 Oct 2026 · stratxsim.com
On the record
- Access requirement
- Use of Markstrat is reserved for registered instructors, whose registration must be validated by StratX.stratxsim.com · read 8 Oct 2026
- Audiences
- The simulations are intended for undergraduate and graduate students, MBA and executive education participants, and working professionals.stratxsim.com · read 8 Oct 2026
- Company history
- StratX says it was officially founded in 1984 by Jean-Claude Larréché.stratxsim.com · read 8 Oct 2026
- Learning approach
- Its simulations let learners apply concepts through decisions in realistic, competitive environments.stratxsim.com · read 8 Oct 2026
- Markstrat duration
- The Markstrat simulation requires 12–20 hours of decision-making and can be delivered over a semester, in an intensive 4.5-day course, or in a 2-day highly intensive course.stratxsim.com · read 8 Oct 2026
- Markstrat features
- Markstrat includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages.stratxsim.com · read 8 Oct 2026
- Markstrat learning
- Markstrat participants make decisions on areas such as segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors.stratxsim.com · read 8 Oct 2026
- Participant scale
- StratX recommends at least 15 participants for its simulations and states there is no maximum participant count.stratxsim.com · read 8 Oct 2026
- Privacy and security
- Its privacy policy says it implements technical and organizational measures, including restricted database access, login-and-password protection, firewalls, and IP controls for SQL database access.gdpr.stratxsimulations.com · read 8 Oct 2026
- Privacy framework
- The privacy page states that StratX Simulations complies with the EU–U.S. and Swiss–U.S. Data Privacy Frameworks.gdpr.stratxsimulations.com · read 8 Oct 2026
- Product
- StratX Simulations develops experiential business simulations for educators and learners.stratxsim.com · read 8 Oct 2026
- Purchase model
- Simulations are licensed per participant and sold only as part of programs; instructors submit course information and receive ordering instructions from an account manager.stratxsim.com · read 8 Oct 2026
- Support
- The help desk says a support manager will respond within four business hours; telephone support is reserved for instructors, while participant support is by email for questions not covered by its knowledge base or documentation.stratx.zendesk.com · read 8 Oct 2026
- Topics
- Its simulation topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix.stratxsim.com · read 8 Oct 2026