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Spotify Ad Analytics
4 World Trade Center, 150 Greenwich Street, New York, NY, 10007, United States
What it is
Spotify Ad Analytics is a web-based tool for advertisers measuring campaign activity across Spotify and beyond. Campaign Delivery tracks ad spend and delivery in real time. Attribution and Conversion Lift can measure listener actions on advertiser websites across devices, including add-to-cart, purchase, and lead events. Brand Lift helps assess campaign effects on brand metrics and marketing goals. Advertisers can use the Spotify Pixel, JavaScript code placed on a website, to analyze actions taken after an ad is heard. Spotify says real-time results can inform adjustments to creative, targeting, and media strategies. Listed capabilities include audio and video formats, advanced targeting and measurement, unique listener information, audience demographics, and attribution tracking. Integrations for in-app conversion tracking include AppsFlyer, Singular, Adjust, Kochava, and Segment; other connections include Megaphone, Google Tag Manager, Tealium, and server-side GTM. A free plan is listed, while pricing is also described as available on request. Spotify says the service is not currently integrated for use with Ad Studio.
For and against
For
- Campaign Delivery tracks spend and delivery in real time.
- Attribution can measure website actions across devices.
- Brand Lift assesses campaign effects on brand metrics.
- Free plan is listed.
Against
- Not currently integrated for use with Ad Studio.
- Pricing is available on request.
The verdict
Spotify Ad Analytics brings campaign delivery, attribution, and brand measurement into a web-based tool. Advertisers considering it should note the Ad Studio integration limitation and the request-based pricing information.
Who it suits
The tool is intended for advertisers, agencies, brands, and publishers seeking campaign delivery, attribution, or brand-lift information. Its website and conversion tracking features may suit teams measuring actions beyond Spotify.
Plans and prices
Spotify Ad Analytics
Free of charge
Read 3 Oct 2026 · ads.spotify.com
On the record
- Ad Studio limitation
- Spotify says Ad Analytics is not currently integrated for use with Ad Studio.ads.spotify.com · read 3 Oct 2026
- Attribution
- Attribution and Conversion Lift can track listener actions on advertisers’ websites across devices, including add-to-cart, purchase, and lead events.ads.spotify.com · read 3 Oct 2026
- Brand lift
- Brand Lift helps advertisers understand how campaigns affect brand metrics and marketing goals.ads.spotify.com · read 3 Oct 2026
- Campaign reporting
- Campaign Delivery lets advertisers track ad spend and delivery in real time.ads.spotify.com · read 3 Oct 2026
- Data handling
- Spotify says Ad Analytics provides data in aggregated, anonymized form and does not intend to track individuals from collected data.help.adanalytics.spotify.com · read 3 Oct 2026
- Integrations
- The help center lists AppsFlyer, Singular, Adjust, Kochava, and Segment for in-app conversion tracking, plus Megaphone, Google Tag Manager, Tealium, and server-side GTM integrations.help.adanalytics.spotify.com · read 3 Oct 2026
- Intended users
- The help center describes account types and guidance for advertisers, agencies, brands, and publishers.help.adanalytics.spotify.com · read 3 Oct 2026
- Pixel
- The Spotify Pixel is JavaScript code placed on a website to analyze actions listeners take after hearing an ad.ads.spotify.com · read 3 Oct 2026
- Real-time insights
- Spotify says advertisers can use real-time results to adjust creative, targeting, and media strategies.ads.spotify.com · read 3 Oct 2026
- Security
- Spotify says Ad Analytics data is stored and processed on Google Cloud Platform servers in US data centers and encrypted at rest and in transit.help.adanalytics.spotify.com · read 3 Oct 2026
- Security certification
- Spotify’s security practices document says Ad Analytics had completed a penetration test as of August 2022 and did not then carry SOC certifications.help.adanalytics.spotify.com · read 3 Oct 2026
- Support
- The Ad Analytics help center provides FAQs, technical assistance, and best-practice guidance.help.adanalytics.spotify.com · read 3 Oct 2026
- What it does
- Spotify Ad Analytics gives advertisers tools to understand the impact of their ads across Spotify and beyond.ads.spotify.com · read 3 Oct 2026
