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Sina Blog

On the record

Accounts
Blog registration requires a login name, password, nickname, and agreement to the service terms.blog.sina.com.cn · read 12 Oct 2026
Albums and video
The help page lists upgraded album and video modules.blog.sina.com.cn · read 11 Oct 2026
Blog analytics
Yeshelp.sina.com.cn · read 22 Sep 2026
Blog appearance
Users can choose templates and customize the blog’s header and background images.blog.sina.com.cn · read 12 Oct 2026
Blog management
The help page says users can manage their blog directly on the page and modify, delete, or pin posts.blog.sina.com.cn · read 11 Oct 2026
Community and discovery
The privacy policy describes following bloggers, topics, series, and circles, plus browsing recommended posts and searching for content.blog.sina.cn · read 11 Oct 2026
Community features
Help pages list comments, friend lists, visitor records, notifications, and favorites as blog features.blog.sina.com.cn · read 12 Oct 2026
Company history
Sina’s company history page says Sina Net was formed in late 1998 through the merger of Stone Rich Sight and Sinanet.sina.com.cn · read 12 Oct 2026
Cookies and analytics
The privacy policy says cookies and similar technologies are used to analyze login information, improve services, support advertising, and detect security risks.blog.sina.cn · read 11 Oct 2026
Custom domain
Yeshelp.sina.com.cn · read 22 Sep 2026
Discovery
Readers can search blog posts by full text, title, author, or tag.blog.sina.com.cn · read 12 Oct 2026
Editor
The help page describes a post editor with simple and advanced modes and integrated multimedia editing.blog.sina.com.cn · read 11 Oct 2026
Help feedback
Users can send feedback to [email protected].blog.sina.com.cn · read 12 Oct 2026
Integrations
The privacy policy lists QQ, WeChat, and Apple ID as linked sign-in options and says posts can be synced to Weibo.blog.sina.cn · read 11 Oct 2026
Maker history and location
Sina's corporate profile says Sina.com was established in late 1998; its contact page gives the headquarters address in Haidian District, Beijing.sina.com.cn · read 11 Oct 2026
Media
The upgraded blog includes album and video modules.blog.sina.com.cn · read 12 Oct 2026
Mobile access
Sina’s blog pages describe writing blog posts by phone and show a mobile client download prompt.blog.sina.com.cn · read 12 Oct 2026
Notable limit
The tag help page says a post can use up to 30 Chinese characters (60 characters) for its tags.blog.sina.com.cn · read 11 Oct 2026

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