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Shelfgen

What it is

Shelfgen is web software that turns product photos into image assets for marketplace sellers. From one photo, it can generate nine outputs, including a white-background main image, lifestyle scene, detail macro, and dimension callout. Other tools cover background removal and replacement, listing image generation, lifestyle photos, infographics, and batch editing. Presets for Amazon, Shopify, Etsy, and eBay apply platform-specific ratios and validate exports. Shelfgen says it builds scenes around products to preserve labels, logos, textures, and geometry. Its feature page describes CSV bulk uploads of up to 200 SKUs per batch, with structured output folders and batch-status tracking. Business workflows include presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces. Starter is free and includes five AI credits, single-SKU processing, and watermarked exports. Lite costs $19 a month and includes 100 AI credits monthly, bulk upload for up to five SKUs, and no watermark. Shelfgen says it does not train public AI models on customers' private uploaded photos or generated outputs; it advises reviewing final content before marketplace upload.

For and against

For

  • Creates nine marketplace image outputs from one photo.
  • Offers presets for Amazon, Shopify, Etsy, and eBay.
  • Business workflows support batches up to 200 SKUs.
  • Browser tools include options that do not use AI credits.

Against

  • Starter includes five AI credits.
  • Starter exports have a watermark.
  • Final content should be reviewed before marketplace upload.

The verdict

Shelfgen focuses on creating marketplace image assets, with platform presets and bulk workflows at higher tiers. The free plan is limited to five credits and watermarked, single-SKU exports.

Who it suits

It suits marketplace sellers who want to create listing images from product photos. The free Starter plan is for single-SKU work and applies a watermark to exports.

Plans and prices

Starter

Free

5 AI credits · ~1 MP · single SKU at a time · watermark on export

Lite

$19a month

~2 MP · bulk upload up to 5 SKUs · no watermark · email support

Pro

$49a month

~4 MP · bulk upload up to 20 SKUs · A+ Content modules · email support

Business

$199a month

~4 MP · bulk upload up to 200 SKUs · brand presets and style memory · dedicated account manager

Lite Annual

$190a year

1,200 AI credits per year · ~2 MP · 5 SKUs

Pro Annual

$490a year

3,600 AI credits per year · ~4 MP · 20 SKUs

Business Annual

$2,160a year

18,000 AI credits per year · ~4 MP · 200 SKUs

100 AI credit pack

$29a month

100 AI credits

500 AI credit pack

$99a month

500 AI credits

Every plan, in full

On the record

Brand presets
Business workflows include brand presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces.shelfgen.com · read 30 Sep 2026
Bulk workflow
The feature page describes CSV bulk upload of up to 200 SKUs per batch, with structured output folders and batch status tracking.shelfgen.com · read 30 Sep 2026
Company
The site identifies the company as Shelfgen Labs, Inc.; its about page does not state a founding year or headquarters.shelfgen.com · read 30 Sep 2026
Data and model training
Shelfgen says it does not train public AI models on customers' private uploaded product photos or generated outputs.shelfgen.com · read 30 Sep 2026
Free tools
The pricing page says browser-only tools such as text overlay, crop, basic light and color, and local blur do not spend AI credits.shelfgen.com · read 30 Sep 2026
Image outputs
The feature page says Shelfgen generates nine marketplace image outputs from one photo, including a white-background main image, lifestyle scene, detail macro, and dimension callout.shelfgen.com · read 30 Sep 2026
Image tools
The homepage lists background removal and changing, listing image generation, lifestyle photos, infographics, and batch editing.shelfgen.com · read 30 Sep 2026
Marketplace review
Shelfgen says users should review final content before uploading it to marketplaces.shelfgen.com · read 30 Sep 2026
Marketplace specs
Platform presets cover Amazon, Shopify, Etsy, and eBay, with platform-specific ratios and export validation.shelfgen.com · read 30 Sep 2026
Product
Shelfgen turns product photos into marketplace image assets for sellers.shelfgen.com · read 30 Sep 2026
Product preservation
Shelfgen says it composites scenes around the product to preserve labels, logos, textures, and geometry.shelfgen.com · read 30 Sep 2026
Security
The DPA describes managed infrastructure, access controls, and private server-side credentials as measures designed to protect customer data.shelfgen.com · read 30 Sep 2026
Paid from
19shelfgen.com · read 20 Sep 2026
Support
The pricing page lists community support for Starter, email support for Lite and Pro, and a dedicated account manager for Business.shelfgen.com · read 30 Sep 2026
Target users
The company describes Shelfgen as a product for marketplace sellers on Amazon, Shopify, Etsy, eBay, and Google Shopping.shelfgen.com · read 30 Sep 2026

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