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Shelfgen
What it is
Shelfgen is web software that turns product photos into image assets for marketplace sellers. From one photo, it can generate nine outputs, including a white-background main image, lifestyle scene, detail macro, and dimension callout. Other tools cover background removal and replacement, listing image generation, lifestyle photos, infographics, and batch editing. Presets for Amazon, Shopify, Etsy, and eBay apply platform-specific ratios and validate exports. Shelfgen says it builds scenes around products to preserve labels, logos, textures, and geometry. Its feature page describes CSV bulk uploads of up to 200 SKUs per batch, with structured output folders and batch-status tracking. Business workflows include presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces. Starter is free and includes five AI credits, single-SKU processing, and watermarked exports. Lite costs $19 a month and includes 100 AI credits monthly, bulk upload for up to five SKUs, and no watermark. Shelfgen says it does not train public AI models on customers' private uploaded photos or generated outputs; it advises reviewing final content before marketplace upload.
For and against
For
- Creates nine marketplace image outputs from one photo.
- Offers presets for Amazon, Shopify, Etsy, and eBay.
- Business workflows support batches up to 200 SKUs.
- Browser tools include options that do not use AI credits.
Against
- Starter includes five AI credits.
- Starter exports have a watermark.
- Final content should be reviewed before marketplace upload.
The verdict
Shelfgen focuses on creating marketplace image assets, with platform presets and bulk workflows at higher tiers. The free plan is limited to five credits and watermarked, single-SKU exports.
Who it suits
It suits marketplace sellers who want to create listing images from product photos. The free Starter plan is for single-SKU work and applies a watermark to exports.
Plans and prices
Starter
5 AI credits · ~1 MP · single SKU at a time · watermark on export
Read 30 Sep 2026 · shelfgen.com
Lite
~2 MP · bulk upload up to 5 SKUs · no watermark · email support
Read 30 Sep 2026 · shelfgen.com
Pro
~4 MP · bulk upload up to 20 SKUs · A+ Content modules · email support
Read 30 Sep 2026 · shelfgen.com
Business
~4 MP · bulk upload up to 200 SKUs · brand presets and style memory · dedicated account manager
Read 30 Sep 2026 · shelfgen.com
Lite Annual
1,200 AI credits per year · ~2 MP · 5 SKUs
Read 20 Sep 2026 · shelfgen.com
Pro Annual
3,600 AI credits per year · ~4 MP · 20 SKUs
Read 20 Sep 2026 · shelfgen.com
Business Annual
18,000 AI credits per year · ~4 MP · 200 SKUs
Read 20 Sep 2026 · shelfgen.com
100 AI credit pack
100 AI credits
Read 20 Sep 2026 · shelfgen.com
500 AI credit pack
500 AI credits
Read 20 Sep 2026 · shelfgen.com
On the record
- Brand presets
- Business workflows include brand presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces.shelfgen.com · read 30 Sep 2026
- Bulk workflow
- The feature page describes CSV bulk upload of up to 200 SKUs per batch, with structured output folders and batch status tracking.shelfgen.com · read 30 Sep 2026
- Company
- The site identifies the company as Shelfgen Labs, Inc.; its about page does not state a founding year or headquarters.shelfgen.com · read 30 Sep 2026
- Data and model training
- Shelfgen says it does not train public AI models on customers' private uploaded product photos or generated outputs.shelfgen.com · read 30 Sep 2026
- Free tools
- The pricing page says browser-only tools such as text overlay, crop, basic light and color, and local blur do not spend AI credits.shelfgen.com · read 30 Sep 2026
- Image outputs
- The feature page says Shelfgen generates nine marketplace image outputs from one photo, including a white-background main image, lifestyle scene, detail macro, and dimension callout.shelfgen.com · read 30 Sep 2026
- Image tools
- The homepage lists background removal and changing, listing image generation, lifestyle photos, infographics, and batch editing.shelfgen.com · read 30 Sep 2026
- Marketplace review
- Shelfgen says users should review final content before uploading it to marketplaces.shelfgen.com · read 30 Sep 2026
- Marketplace specs
- Platform presets cover Amazon, Shopify, Etsy, and eBay, with platform-specific ratios and export validation.shelfgen.com · read 30 Sep 2026
- Product
- Shelfgen turns product photos into marketplace image assets for sellers.shelfgen.com · read 30 Sep 2026
- Product preservation
- Shelfgen says it composites scenes around the product to preserve labels, logos, textures, and geometry.shelfgen.com · read 30 Sep 2026
- Security
- The DPA describes managed infrastructure, access controls, and private server-side credentials as measures designed to protect customer data.shelfgen.com · read 30 Sep 2026
- Paid from
- 19shelfgen.com · read 20 Sep 2026
- Support
- The pricing page lists community support for Starter, email support for Lite and Pro, and a dedicated account manager for Business.shelfgen.com · read 30 Sep 2026
- Target users
- The company describes Shelfgen as a product for marketplace sellers on Amazon, Shopify, Etsy, eBay, and Google Shopping.shelfgen.com · read 30 Sep 2026