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Serpfox
New Zealand
What it is
Serpfox is a web and API service for monitoring search rankings and brand visibility in AI assistants. It tracks Google, Bing, and Yandex positions by location, with desktop and mobile results separated, and keeps historical ranking data. For AI visibility, Serpfox checks prompts in ChatGPT, Claude, Perplexity, and Gemini, recording brand mentions, citations, and named competitors. AI share of voice can be compared with up to 10 competitors over time. Scheduled PDF and CSV reports can be emailed, and alerts can flag keywords entering the top 10, leaving it, or crossing a chosen threshold. Agency controls include restricted client logins, read-only ranking links, and white labeling with custom logos, colors, and domains. Dashboard data is available as JSON through an API. The free plan includes 10 keywords and 3 AI prompts, with weekly checks and no credit card. Paid plans range from $12 to $650 a month among listed tiers.
For and against
For
- Tracks Google, Bing, and Yandex rankings
- Checks visibility in four AI assistants
- Compares AI share with up to 10 competitors
- Offers scheduled PDF and CSV reports
- Free plan needs no credit card
Against
- Free plan includes only 10 keywords
- Free plan provides three AI prompts
- Some listed plans require monthly payment
- Support is provided by email in English
The verdict
Serpfox combines conventional rank monitoring with records of how AI assistants mention brands and competitors. Its free plan provides a small starting allowance, while agency controls, reports, and API access support larger tracking programs.
Who it suits
Serpfox suits marketers, agencies, and businesses that need search and AI visibility tracking. Its client controls and reporting also fit teams sharing ranking data with customers.
Plans and prices
Free
10 keywords · 3 AI prompts · weekly checks
Read 10 Oct 2026 · serpfox.com
Starter 100
100 keywords · 10 AI prompts · weekly checks
Read 10 Oct 2026 · serpfox.com
Starter 300
300 keywords · 10 AI prompts · weekly checks
Read 10 Oct 2026 · serpfox.com
Starter 500
500 keywords · 10 AI prompts · weekly checks
Read 10 Oct 2026 · serpfox.com
Pro 1000
1,000 keywords · 50 AI prompts · daily checks
Read 10 Oct 2026 · serpfox.com
Pro 2500
2,500 keywords · 50 AI prompts · daily checks
Read 10 Oct 2026 · serpfox.com
Agency 5000
5,000 keywords · 300 AI prompts · daily checks
Read 10 Oct 2026 · serpfox.com
Agency 10000
10,000 keywords · 300 AI prompts · daily checks
Read 10 Oct 2026 · serpfox.com
Agency 15000
15,000 keywords · 300 AI prompts checked daily
Read 10 Oct 2026 · serpfox.com
On the record
- Agency features
- Client logins can be limited to their keywords, rankings can be shared by read-only link, and white labeling supports custom logos, colors, and domains.serpfox.com · read 10 Oct 2026
- AI visibility
- It checks prompts with ChatGPT, Claude, Perplexity, and Gemini and records mentions, citations, and named competitors.serpfox.com · read 10 Oct 2026
- Alerts
- Email notifications can flag when a keyword enters the top 10, drops out, or moves beyond a chosen threshold.serpfox.com · read 10 Oct 2026
- API
- The dashboard's data is available as JSON through an API.serpfox.com · read 10 Oct 2026
- Competitor tracking
- AI share of voice can be compared against up to 10 competitors, with brands tracked over time.serpfox.com · read 10 Oct 2026
- Google Sheets
- A Google Workspace Marketplace listing describes a Serpfox Sheets add-on with custom functions to retrieve Serpfox data in Google Sheets.workspace.google.com · read 10 Oct 2026
- Keyword limit
- The pricing page lists plans through 80,000 keywords and invites customers needing more to email support.serpfox.com · read 10 Oct 2026
- Privacy
- Serpfox says it does not sell, trade, or rent users' personal identification information to others.serpfox.com · read 10 Oct 2026
- Product
- Serpfox tracks search rankings and whether AI assistants mention a brand, cite its site, or recommend competitors.serpfox.com · read 10 Oct 2026
- Reports
- Scheduled PDF and CSV reports can be emailed to users or clients.serpfox.com · read 10 Oct 2026
- Search engines
- It tracks rankings on Google, Bing, and Yandex, by location and separately on desktop and mobile.serpfox.com · read 10 Oct 2026
- Security
- The privacy policy says site data exchange uses an SSL-secured channel and describes security practices to protect stored user information.serpfox.com · read 10 Oct 2026
- Support
- Support is provided in English by email.serpfox.com · read 10 Oct 2026
- Trial and payment
- The free account includes 10 keywords and 3 AI prompts without a credit card; the site does not state a trial duration.serpfox.com · read 10 Oct 2026
