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Semcasting Identity Graph
Semcasting lists its headquarters at 21 High Street, Suite 304, North Andover, Massachusetts 01845.
What it is
Semcasting Identity Graph connects an organization’s first-party identifiers into persistent profiles for people or households. It uses deterministic matching to resolve identifiers such as email, postal address, device ID, IP address, hashed email, mobile ad ID, and CTV household identifiers. Inputs can include CRM files, transaction records, website events, email and postal lists, phone numbers, MAIDs, and device IDs. Semcasting says the graph refreshes as customer, device, and address data changes, and reports match rates of 85% or higher. The resulting profiles are intended for targeting, suppression, attribution, and personalization across programmatic display, CTV, social, email, direct mail, and in-store channels. Semcasting says activation can reach more than 40 DSPs and lists integrations including Google Ads, Meta/Instagram, LinkedIn, TikTok, Roku, and The Trade Desk. It says first-party data is matched locally in a clean room, de-identified during processing, and not shared, sold, or used to build third-party segments. Pricing is available by contacting sales; no price or trial is listed.
For and against
For
- Deterministic matching resolves identifiers to people or households
- Supports activation across display, CTV, social, email, and more
- Continuous updates as customer and device data changes
- Lists SOC 2 Type II certification and CCPA compliance
Against
- Pricing is available only on request
- No trial is listed
- Designed for organizations configuring a custom identity graph
The verdict
Semcasting Identity Graph is aimed at organizations that want to connect first-party identifiers and activate profiles across multiple channels. Prospective clients must contact sales for pricing and discuss a custom architecture.
Who it suits
The product is described for enterprise brands and first-party data owners, including data companies, retailers, healthcare organizations, and banks and lenders.
Plans and prices
Custom identity graph
Custom architecture for the organization’s data and goals
Read 7 Oct 2026 · semcasting.com
On the record
- Activation
- The graph supports activation across programmatic display, CTV, social, email, direct mail, and in-store channels.semcasting.com · read 7 Oct 2026
- Activation channels
- The graph supports activation across programmatic display, CTV, social, email, direct mail, and in-store channels.semcasting.com · read 7 Oct 2026
- Always-on updates
- The graph continuously updates as new data arrives, including customer, device, and address changes.semcasting.com · read 7 Oct 2026
- Company and founding
- Semcasting identifies Ray Kingman as CEO and founder and says it was founded in 2009.semcasting.com · read 7 Oct 2026
- Compliance
- The product page lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and DAA self-regulation.semcasting.com · read 7 Oct 2026
- Continuous updates
- The graph continuously updates as new customer data, device changes, and address updates arrive, without manual refreshes.semcasting.com · read 7 Oct 2026
- Data ingestion
- Supported inputs include CRM files, email lists, postal files, transaction records, website event data, MAIDs, phone numbers, and device IDs.semcasting.com · read 7 Oct 2026
- Data use
- Semcasting says customer first-party data is never shared, sold, or used to build third-party segments.semcasting.com · read 7 Oct 2026
- DSP connections
- Semcasting says the graph enables omnichannel targeting across 40+ DSPs.semcasting.com · read 7 Oct 2026
- Graph scale
- Semcasting says its identity infrastructure includes 1.8 billion mapped IP addresses, 450 million devices, 800 million encrypted emails, and 167 million US households.semcasting.com · read 7 Oct 2026
- Healthcare use
- Semcasting describes the healthcare identity layer as HIPAA-conscious and says it connects member data to digital channels without exposing PHI.semcasting.com · read 7 Oct 2026
- Identifiers
- The graph can link email, postal address, device ID, IP address, hashed email, mobile ad ID, and CTV household identifiers.semcasting.com · read 7 Oct 2026
- Integrations
- Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations.semcasting.com · read 7 Oct 2026
- Intended users
- The product is described for enterprise brands and first-party data owners, data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders.semcasting.com · read 7 Oct 2026
- Matching
- It uses deterministic matching rather than probabilistic modeling to resolve identifiers to a person or household profile.semcasting.com · read 7 Oct 2026
- Matching and activation
- Semcasting says records are matched to verified individuals, households, and devices with 85%+ match rates, and the graph can power activation across 40+ DSPs.semcasting.com · read 7 Oct 2026
- Match rate
- Semcasting says deterministic resolution delivers 85%+ match rates.semcasting.com · read 7 Oct 2026
- Pricing
- The contact page directs prospective clients to sales for pricing; it does not state a price on the page.semcasting.com · read 7 Oct 2026
