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Retalon Price Management and Optimization

Toronto, Canada

What it is

Retalon Price Management and Optimization is web-based software that uses retail AI and predictive analytics to recommend prices for products at individual locations. It manages pricing across the product lifecycle, from initial prices through promotions and end-of-life markdowns. Recommendations account for demand forecasts, seasonality, price elasticity, inventory, and relationships between products to help avoid cannibalization. Retailers can configure rules for price zones, store types, and currencies. The wider pricing suite can simulate promotion uplifts and profitability. Listed capabilities include elasticity analysis, price recommendations, discount analysis, scenario modeling, and planning across locations, seasons, channels, and open-to-buy needs. Retalon describes its pricing and promotions solutions as designed for medium and large retailers. Its platform is compatible with every major ERP, including homegrown systems, and offers one-click integration for Microsoft Dynamics 365 Commerce. Retalon describes an implementation process that includes user testing, training, deployment support, KPI reviews, check-ins, and quarterly reviews. The product page offers a live demo with Retalon experts, but does not state a free trial. Pricing is on request.

For and against

For

  • Recommends prices for products at individual locations.
  • Accounts for demand, seasonality, elasticity, and inventory.
  • Supports configurable price-zone and store-type rules.
  • Offers one-click Microsoft Dynamics 365 Commerce integration.

Against

  • Pricing is available on request.
  • The product page offers a demo but does not state a free trial.

The verdict

Retalon combines price recommendations with lifecycle management, configurable rules, and scenario simulations. Prospective customers will need to request pricing and a demo to evaluate the product.

Who it suits

Retalon is aimed at medium and large retailers managing prices across products, locations, and stages of the product lifecycle. It may suit teams that need configurable pricing rules and scenario modeling alongside ERP connections.

Plans and prices

Retalon Price Management and Optimization

Priced on request

Pricing not listed; demo by request

Every plan, in full

On the record

AI inputs
Pricing optimization accounts for factors including demand forecasts, seasonality, price elasticity, inventory, and cross-product cannibalization.retalon.com · read 30 Sep 2026
Configurable rules
Retailers can configure rules for price zones, store types, and currencies.retalon.com · read 30 Sep 2026
Demo
The product page offers a live demo with Retalon experts; it does not state a free trial.retalon.com · read 30 Sep 2026
Integrations
Retalon says its platform is compatible with every major ERP, including homegrown systems, and offers one-click integration for Microsoft Dynamics 365 Commerce.retalon.com · read 30 Sep 2026
Lifecycle pricing
Manages prices across the product lifecycle, from initial prices through promotions and end-of-life markdowns.retalon.com · read 30 Sep 2026
Pricing availability
The product page gives no price and directs prospective customers to request a demo.retalon.com · read 30 Sep 2026
Product relationships
Automatically accounts for product relationships to help avoid cannibalization between products.retalon.com · read 30 Sep 2026
Purpose
Uses retail AI and predictive analytics to suggest optimal prices for each product at each location.retalon.com · read 30 Sep 2026
Scenarios
The wider pricing suite supports simulations to project promotion uplifts and profitability.retalon.com · read 30 Sep 2026
Security
Retalon announced SOC 2 Type II compliance in March 2024 and said it had passed a penetration test conducted by Prism Infosec.retalon.com · read 30 Sep 2026
Support and implementation
Retalon describes a process that includes user testing, training, deployment support, KPI reviews, check-ins, and quarterly reviews.retalon.com · read 30 Sep 2026
Target customers
Retalon describes its pricing and promotions solutions as designed for medium and large retail businesses.retalon.com · read 30 Sep 2026

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