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RetailNext
Campbell, California, USA
What it is
RetailNext is a platform for physical retail stores that brings together traffic analytics, shopper insights, and asset protection. Traffic Analytics reports foot traffic and links visitor counts to POS data, helping teams examine conversion, staffing, forecasts, and store performance. Shopper Insights maps shopper journeys, dwell time, and engagement so retailers can assess layouts and merchandising concepts in pilot stores before scaling them. Asset Protection combines behavioral analytics, POS exception reporting, and searchable video to flag suspicious activity and support investigations. Its Aurora ceiling-mounted IoT sensor combines people counting, behavioral analytics, and high-resolution video. RetailNext connects with POS, workforce management, and BI tools through standard APIs; partner integrations can connect CRM and other systems. The platform is available for Android, iOS, and web, with an API. RetailNext says it measures shoppers anonymously without storing personally identifiable data and offers configurable privacy controls. The paid subscription price is available on request. It includes Aurora sensors, desktop and mobile access, software licensing and updates, an unlimited sensor warranty, and Benchmarks market data.
For and against
For
- Links visitor counts to POS data for conversion analysis.
- Maps journeys, dwell time, and shopper engagement.
- Searchable video supports asset-protection investigations.
- Subscription includes Aurora sensors and an unlimited sensor warranty.
Against
- Pricing is available on request.
- Installation and site surveys may cost extra.
- Custom integrations beyond standard POS connections may cost extra.
The verdict
RetailNext brings store traffic, shopper behavior, and asset protection tools together for physical retailers. The subscription includes sensors and platform access, while pricing and some additional services require a separate inquiry.
Who it suits
RetailNext is designed for physical retail teams in operations, loss prevention, merchandising, store design, and marketing. It may suit retailers looking to connect store traffic measures with operational and shopper insights.
Plans and prices
RetailNext Traffic Analytics subscription
Price varies by store locations, entrances, industry, region, and current technology setup · Additional costs may apply for installation, professional services, shipping, taxes, import duties, specialized mounting, and custom integrations
Read 7 Oct 2026 · retailnext.net
On the record
- Asset protection
- Asset Protection combines behavioral analytics, POS exception reporting, and searchable video to flag suspicious activity and support investigations.retailnext.net · read 7 Oct 2026
- Customers
- RetailNext says it serves more than 600 retailers in over 100 countries.retailnext.net · read 7 Oct 2026
- Deployment
- Aurora uses a cloud-native setup with one outbound network port, no incoming ports or VPNs, centralized management, SSO support, automatic updates, and encrypted communications.retailnext.net · read 7 Oct 2026
- Hardware
- Aurora is a ceiling-mounted IoT sensor that combines people counting, behavioral analytics, and high-resolution video.retailnext.net · read 7 Oct 2026
- Integrations
- The platform connects with POS, workforce management, and BI tools through standard APIs, and partner integrations can connect to CRM platforms and other systems.retailnext.net · read 7 Oct 2026
- Intended users
- The product is built for physical retail teams including operations, loss prevention, merchandising, store design, and marketing.retailnext.net · read 7 Oct 2026
- Notable additional costs
- Installation, site surveys, professional services, shipping, sales tax, import duties, specialized mounting hardware, and custom integrations beyond standard POS connections may cost extra.retailnext.net · read 7 Oct 2026
- Pricing inclusions
- The subscription includes Aurora hardware sensors, desktop and mobile platform access, software licensing and updates, an unlimited sensor warranty, and access to Benchmarks market data.retailnext.net · read 7 Oct 2026
- Product
- RetailNext combines traffic analytics, asset protection, and shopper insights for physical retail stores in one platform.retailnext.net · read 7 Oct 2026
- Security and privacy
- RetailNext says its platform is SOC 2 Type II compliant, uses configurable privacy controls, and measures shoppers anonymously without storing personally identifiable data.retailnext.net · read 7 Oct 2026
- Shopper insights
- Insights maps shopper journeys, dwell time, and engagement to help retailers test layouts and merchandising concepts in pilot stores before scaling them.retailnext.net · read 7 Oct 2026
- Support
- RetailNext provides support 24 hours a day Monday through Friday, with weekend support for critical incidents; its AI assistant can log a case if it cannot resolve an issue.retailnext.net · read 7 Oct 2026
- Traffic analytics
- Traffic Analytics reports foot traffic and connects visitor counts to POS data to analyze conversion, staffing, forecasting, and store performance.retailnext.net · read 7 Oct 2026
