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On the recordRead 12 Oct 202626 facts
Preference.Express
Preference.Express · founded 2022
On the record
- Ad transparency
- The demo describes a OneKey logo under adverts that lets people see the B2B vendors involved in serving an advert.preference.express · read 12 Oct 2026
- Audit trail
- The product describes a verifiable audit trail that shows which parties processed personal data and for what purpose.preference.express · read 12 Oct 2026
- Browser support
- The maker says Preference.Express works across web browsers including Chrome, Firefox, Edge, and Safari.preference.express · read 12 Oct 2026
- Consent choices
- People can choose personalised marketing, standard marketing, or no marketing, with consent stored only after opt-in.preference.express · read 12 Oct 2026
- Consent records
- Yespreference.express · read 22 Sep 2026
- Cross-device option
- People can optionally link preferences across browsers and devices using an email address and short passcode.preference.express · read 12 Oct 2026
- Cross-site preferences
- Preferences can be shared across participating websites to reduce repeated consent prompts.preference.express · read 12 Oct 2026
- Data storage
- Preference data is stored in a browser cookie file and normally works for a single browser unless the person links it across devices.preference.express · read 12 Oct 2026
- IAB TCF support
- Nopreference.express · read 22 Sep 2026
- Identifier
- The Random ID is randomly generated from timestamps, passed between domains in encrypted URLs, and is not derived from fingerprinting.preference.express · read 12 Oct 2026
- Implementation
- The publisher page describes the product as low-cost with minimal implementation hurdles and says publishers can start with a few websites.preference.express · read 12 Oct 2026
- Integrations
- The maker says Preference.Express can be used alongside paywalls and login screens, with technical integrations discussed by contacting the company.preference.express · read 12 Oct 2026
- Intended users
- The product describes use cases for ad tech companies, advertisers, publishers, individuals, and regulators.preference.express · read 12 Oct 2026
- Maker history
- The company says Preference.Express was created in 2022 and launched in Q1 2023.preference.express · read 12 Oct 2026
- Marketing preferences
- It asks people to choose personalised, standard, or no marketing instead of asking them to accept cookies.preference.express · read 12 Oct 2026
- Pricing
- The maker does not list a price and asks commercially interested customers to get in touch about their use case.preference.express · read 12 Oct 2026
- Product
- Preference.Express is a consent management platform and identifier solution built on open source SWAN technology.preference.express · read 12 Oct 2026
- Publisher controls
- The publisher page says publishers can choose their suppliers and how they trade with advertisers.preference.express · read 12 Oct 2026
