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Podtrac
What it is
Podtrac is a web-based service for podcast measurement, audience analysis, Smart Links, and promotion attribution. Its reports cover daily episode downloads and breakdowns by source and country; unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports update daily from the previous day's activity, with totals typically available by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports show clicks and downloads by episode, country, and app, with analysis of new listeners versus all listeners. Podtrac also tracks attribution for dynamic ad insertion promos, baked-in promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs through a supported host or by editing the feed. Basic measurement is listed as free. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools; prices for other listed plans are not provided.
For and against
For
- Basic measurement costs nothing.
- Reports include daily downloads and source breakdowns.
- Smart Links report clicks and downloads by episode.
- Supports attribution for several promo formats.
- Measurement works regardless of media hosting location.
Against
- Measurement requires a redirect prefix on episode URLs.
- Unique monthly audience counts require at least 1,000 monthly unique downloads.
- Viewing and responding to promo trade requests requires a paid account.
- Large shows are directed to request a demo for promotion tools.
The verdict
Podtrac combines podcast download reporting with audience data, Smart Links, and promo attribution. Publishers should account for the redirect-prefix setup and the audience threshold for unique monthly counts.
Who it suits
Podtrac suits podcast publishers and networks seeking download, audience, and promotion attribution reports. Its free basic measurement plan may suit shows that want measurement without paid account features.
Plans and prices
Getting Started
Basic Podtrac measurement
Read 30 Sep 2026 · analytics.podtrac.com
Enterprise
For large podcasts or podcast networks
Read 30 Sep 2026 · analytics.podtrac.com
Grow Your Show
Advanced functionality and report options · one Smart Link · click and download performance reports
Read 30 Sep 2026 · analytics.podtrac.com
Grow Your Show Plus
Multiple Smart Links · podcast-to-podcast promotion and attribution
Read 30 Sep 2026 · analytics.podtrac.com
On the record
- Company history
- Podtrac says it launched at the first podcasting conference in 2005.analytics.podtrac.com · read 30 Sep 2026
- Demographics
- Podtrac offers a demographic survey that displays audience data points on the user dashboard.analytics.podtrac.com · read 30 Sep 2026
- Hosting compatibility
- Podtrac says measurement remains consistent regardless of where podcast media files are hosted.analytics.podtrac.com · read 30 Sep 2026
- Implementation
- Measurement works by adding a Podtrac redirect prefix to episode URLs; publishers can add it through supported hosts or manually edit their feed.analytics.podtrac.com · read 30 Sep 2026
- Measurement
- Its measurement reports include daily episode downloads, source and country breakdowns, and unique monthly audience counts for podcasts with at least 1,000 unique downloads per month.analytics.podtrac.com · read 30 Sep 2026
- Measurement standard
- Podtrac says its podcast measurement data is certified compliant with IAB Podcast Measurement Technical Guidelines Version 2.0.analytics.podtrac.com · read 30 Sep 2026
- Product
- Podtrac provides podcast analysis, tools, and data to help users understand and grow shows, networks, and ad campaigns.analytics.podtrac.com · read 30 Sep 2026
- Promotion attribution
- Podcast-to-podcast attribution supports dynamic ad insertion promos, baked-in promos, feed drops, and guest appearances.analytics.podtrac.com · read 30 Sep 2026
- Promo trades
- Any Podtrac-measured podcast can request promo trades for free, while viewing and responding to inbound requests requires a paid account.analytics.podtrac.com · read 30 Sep 2026
- Reporting cadence
- Reports update daily from the previous day’s activity, with totals typically available by noon UTC the following day.analytics.podtrac.com · read 30 Sep 2026
- Scale threshold
- Shows or networks with 500,000 or more monthly downloads are directed to request a demo for the promotion tools.analytics.podtrac.com · read 30 Sep 2026
- Security and privacy
- Podtrac says it uses commercially reasonable physical, electronic, and procedural safeguards, and identifies itself as a service provider/data processor for measurement-service personal information.analytics.podtrac.com · read 30 Sep 2026
- Service availability
- Podtrac states its measurement service uses redundant cloud hosting, 24x7 monitoring, and guaranteed 99.99% uptime.analytics.podtrac.com · read 30 Sep 2026
- Smart Link reporting
- Smart Link reports show clicks and downloads by episode, country, and download app, with new-listener versus all-listener analysis.analytics.podtrac.com · read 30 Sep 2026
- Smart Links
- Smart Links lead to show-specific landing pages with artwork, episode information, an integrated player, and links to major podcast apps including Apple Podcasts and Spotify.analytics.podtrac.com · read 30 Sep 2026
